Now that I think about it, it could be that the different bays follow different signal paths, and the phase shifts on reflection result in cancellation rather than reinforcement from different bays. You would have to know all the antenna configurations. If the exciter was just feeding the top bay, and that bay was line of sight, and the rest were blocked, that lower ERP might be better.
I know of a situation where I advised a Section 73.215 station upgrade I came up with, to choose a 40 kW ERP at a higher HAAT to protect the short spaced stations. Somebody bought the station, and the new owners wanted it to be 50 kW at a lower HAAT. This resulted in a very noticeable signal reduction toward a high elevation area with significant shadowing in one direction, toward the cochannel short spaced station, that I drove along frequently. It resulted in much greater distances with capturing and switching between the two, vs. a sharp one time change from one to the other cochannel station. Peter Moncure's FMR programs showed it plain as day, the terrain shadowing resulting from the lower HAAT, well before Longley Rice programs were more widely available. Radio people, particularly the less technical ones, are often obsessed with being at maximum ERP for their Class, though often not being the best option signal wise. I'm sure many of you have seen this type of situation.