Bull now on death watch

[Twitch]

94.9 Martini, I like the idea, if this were 1998.

"Be sure to tune in to Martini Mornings tomorrow morning when we'll be discussing today's gas prices...(can you believe they're up to $1.15 a gallon?).....those crazy Europeans switch to the Euro, AND...we'll also be talking about our favorite cigar bars here in Atlanta....tune in!!"

 

[TheRealOtherNeil]

94.9 Martini, I like the idea, if this were 1998.

"Be sure to tune in to Martini Mornings tomorrow morning when we'll be discussing today's gas prices...(can you believe they're up to $1.15 a gallon?).....those crazy Europeans switch to the Euro, AND...we'll also be talking about our favorite cigar bars here in Atlanta....tune in!!"

Thanks for the assist.

 

[BRH]

94.9 Martini, I like the idea, if this were 1998.

More like 1948! Sales people can't even sell the oldies demo anymore and you are proposing going after an even older demo with Standards? The typical Standards listener would now be in their 70s, 80s, or even 90s. The likelyhood of anyone doing Standards on a 100kw FM stick in Atlanta has about as much chance of happening as polka versions of hip hop songs.

 

[RTibbs]

94.9 Martini, I like the idea, if this were 1998.

More like 1948! Sales people can't even sell the oldies demo anymore and you are proposing going after an even older demo with Standards? The typical Standards listener would now be in their 70s, 80s, or even 90s. The likelyhood of anyone doing Standards on a 100kw FM stick in Atlanta has about as much chance of happening as polka versions of hip hop songs.

Are you sure you can't sell it. Their is a 81 y.o. grandmother in the 'burbs begging for it.

 

[RADIOGM]

Is it time to bring back the PEACH?

RGM

 

[amlover]

Now you are being silly! Standards is not an oldies based format now, it's Styled Based. Gone are the older songs and Big Band music, they are only speciality items in the format. We have so many new artists like, Nora Jones, Michael Buble,Diana Krall, and Big Bad Voodoo Daddy doing a great job with the standards. SO your thinking is all wrong. Standards is not just for old folks,(whom BTW have adds dollars) but so many younger people are being exposed to this wonderful music. May I suggest you listen to MOYL online and you will hear the difference.

www.musicofyourlife.com

Also you might want to check out my friend at: www.martiniinthemorning.com he even has a webcam in his Hollywood studio.

Again the standards format is NOT what you think. IT'S CHANGED and sounds terrific. We can't have local radio all doing the same thing, there's not enough of the add dollars to go around now. I think and FM would do well with the format. They sure can't do any worse.

 

[ricksegers]

MOYL on a station in Atlanta could make money but it would take a real sales staff led by an innovative sales manager (a realistic rate card would help) with a clever out of the box PD. It wouldn't make it with order takers in the office waiting on the agency to call or flipping on the bird and letting it run all by itself.

BTW, airchexx.com has an an air check of Pat Sajak doing afternoons at WSM from its pop days in 1975. It's a great air check with a guy in the studio having fun playing some pretty good music (for the day). This begs the question, why can't the same style work now?

 

[mbatchelor]

While a great format, I don't think "New Standards" is the right format to put on a 100,000 Watt FM in a market the size of Atlanta. If you want to hear a good online standards feed, go to Emmis' myredlounge.com; it is the feed for what used to be "Red 104.1" in St. Louis, but has since been demoted to an HD-2 format of the FM Talker.

If someone wants to do the "Martini" format, these guys really have it down, but it was a dismal ratings failure when on the air...

Now you are being silly! Standards is not an oldies based format now, it's Styled Based. Gone are the older songs and Big Band music, they are only speciality items in the format. We have so many new artists like, Nora Jones, Michael Buble,Diana Krall, and Big Bad Voodoo Daddy doing a great job with the standards. SO your thinking is all wrong. Standards is not just for old folks,(whom BTW have adds dollars) but so many younger people are being exposed to this wonderful music. May I suggest you listen to MOYL online and you will hear the difference.

www.musicofyourlife.com

Also you might want to check out my friend at: www.martiniinthemorning.com he even has a webcam in his Hollywood studio.

Again the standards format is NOT what you think. IT'S CHANGED and sounds terrific. We can't have local radio all doing the same thing, there's not enough of the add dollars to go around now. I think and FM would do well with the format. They sure can't do any worse.

 

[Biz Listener]

Just curious since you know a lot about the genre and I am skeptical it would work, can you point to any success with the formats? By success I mean decent ratings that will generate ad sales not number of station. Thanks

The "martini" format has been financially sucessful when the station running it had a good sales staff that aggressively pursued local accounts. It doesn't draw the kind of raw numbers that inspire bulk buyers for national accounts. But the perception is that it draws a small but loyal audience, including upscale seniors with plenty of money to spend. If you're selling an expensive product that mostly well-to-do senior citizens are likely to buy, then advertising on a station with that format is the way to reach them.

If your business is travel junkets to Branson, Missouri, a geriatric hospital or medical specialty practice, retirement investment brokering or something else along those lines, then you're a likely candidate to buy spots on a station with the "martini" format.

Look at it this way, if Thurston and Lovey Howell are your target market, they'd be listening to a station playing the "martini" format.

I'll admit that I'm new to Atlanta, and I don't know if there is a significant number of rich old people living here. Aside from Ted Turner, I personally don't know of any. But I assume some of those garage mahals in Buckhead have people in their 60's and 70's living in them.

 

[RTibbs]

Just curious since you know a lot about the genre and I am skeptical it would work, can you point to any success with the formats? By success I mean decent ratings that will generate ad sales not number of station. Thanks

The "martini" format has been financially sucessful when the station running it had a good sales staff that aggressively pursued local accounts. It doesn't draw the kind of raw numbers that inspire bulk buyers for national accounts. But the perception is that it draws a small but loyal audience, including upscale seniors with plenty of money to spend. If you're selling an expensive product that mostly well-to-do senior citizens are likely to buy, then advertising on a station with that format is the way to reach them.

If your business is travel junkets to Branson, Missouri, a geriatric hospital or medical specialty practice, retirement investment brokering or something else along those lines, then you're a likely candidate to buy spots on a station with the "martini" format.

Look at it this way, if Thurston and Lovey Howell are your target market, they'd be listening to a station playing the "martini" format.

I'll admit that I'm new to Atlanta, and I don't know if there is a significant number of rich old people living here. Aside from Ted Turner, I personally don't know of any. But I assume some of those garage mahals in Buckhead have people in their 60's and 70's living in them.

Thanks for answering my question with yet another generic response. By you omission of any example of success I will assume the only success it would have to be on the AM dial on a staion above 1100. Certainly not on 100,000 watt stick.

 

[Biz Listener]

Thanks for answering my question with yet another generic response. By you omission of any example of success I will assume the only success it would have to be on the AM dial on a staion above 1100. Certainly not on 100,000 watt stick.

I'm sorry, but a generic response is the best and most accurate you're going to get. It's not like fast food hamburger chains, were you can say that if one works in Peoria, it will work in Astabula. The "martini" format can work, if done right and done in the right market. And it'll fail if done wrong or in the wrong market.

Atlanta is Atlanta. It isn't Dallas. It isn't Miami. A "martini" station in Atlanta might require adding more Nat King Cole and Billy Eckstine to go along with Frank and Dino. Atlanta might well be the only city in the entire nation where a "martini" station that also mixed in some of the jazz heavyweights would succeed on a 100,000 watt stick. I don't know. You don't know either. No one will know until someone actually tries it.

 

[Buttrfly]

Back to Death Watch 08:

The last few Bull Promotional emails have had no mention of The Cletus T Party. With the addition of Kristen to the show, one would almost think that worthy of an eblast---

As to the comments of syndication in the South - Dang if it can't even gain traction in Atlanta, why would you want to go Nationwide ?

Bert had better traction than this upon starting and that was with a crap signal.

 

[thepttemp]

everyone thinks they know why bull stays, truth is they are bleeding money like no one else, death will come soon

 

[Kabrich]

everyone thinks they know why bull stays, truth is they are bleeding money like no one else, death will come soon

I can't speak for the radio station, but I do know BULL when I see it - and for reasons stated, your original post was pure BULL. As also stated, the end result might be the same as a broken analog watch telling the correct time twice a day, but the details you provided show that you do not know anything either.

 

[trusty]

Remember, Clear Channel has a record of staying away from Cox's formats in the ATL. Coincidence? Maybe, but the "record" is still there. I just find it interesting that CC seemed to lose some interest in The Bull when Cox bought the Southern cluster.

 

[RhubarbFan]

The Bull is going to have to make some changes to get going. It usally takes time to get a station up and running. They were doing good in the mornings because of Jamie Massey,but she's gone.

 

[RTibbs]

Remember, Clear Channel has a record of staying away from Cox's formats in the ATL. Coincidence? Maybe, but the "record" is still there. I just find it interesting that CC seemed to lose some interest in The Bull when Cox bought the Southern cluster.

What Southern Cluster did Cox by?

 

[jabba17]

Remember, Clear Channel has a record of staying away from Cox's formats in the ATL. Coincidence? Maybe, but the "record" is still there. I just find it interesting that CC seemed to lose some interest in The Bull when Cox bought the Southern cluster.

What Southern Cluster did Cox by?

Southern Broadcasting of Athens--WNGC, WPUP, WXKT, WGAU, WRFC

 

[Buttrfly]

The Bull is going to have to make some changes to get going. It usally takes time to get a station up and running. They were doing good in the mornings because of Jamie Massey,but she's gone.

another MIA from the bull has resurfaced.

From Country Aircheck:

"Dallas Wolf Airstaff Changes: Cumulus' KPLX(The Wolf)/Dallas is re-tooling its airstaff and on Aug. 18 will debut a new morning show teaming former WBUL/Atlanta morning co-host and 2001 CMA Personality of the Year Paul Koffy with current KPLX afternoon personality Lisa Taylor. This marks a return to KPLX for Koffy, who was actually one of the original den-meisters as middayer Luke Casey when the Wolf debuted 10 years ago.

The new line-up will also feature middayer Mark Phillips shifting to afternoons and APD/morning co-host Smokey Rivers sliding to middays. Jake Daniels remains in evenings and Michelle Rodriguez continues as the overnight talent. ND/morning news anchor Chris Sommer will remain as part of the wake-up crew and Missy Irvin continues as Producer of the "Wake Up With The Wolf Show." Actor Barry Corbin continues as the "voice" of The Wolf."