That is not what I am hearing
Let's just say that through various sales discussions I gather that the Falcons are looking to make some changes.
I think that you will see them make a change of associating with 750 or 680 as their AM partner.
680 has clearly eclipsed 790 as the dominant and most stabel sports talk option in town. They would be a better option for the promotion of the team week to week. I am just comparing the job that 680 does as a broadcast partner for the Thrashers compared to what 790 provides the Hawks.
Maybe the Dickeys use one of the Cumulus FM options as the game day broadcast home along with the 680 signal.
Then they have the bets of both worlds, an FM partner for better coverage and a 50,000 watt sports talker that would promote the product a lot better than 790.
I am not speaking with any inside knowledge from these stations, but just from buzz within the sales community and friends with the Falcons.