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Bullfighting in Atlanta?

Too bad agency buys are not based on the Radio and Records top 100 but rather on Arbitron ratings! I personally like all music formats except Hispanic and Oldies. Look at Oldies, they were on one of the best signals in the Atlanta (97.1) area and could not make it!

We need a HOT AC that also plays the cleaner songs from the CHR charts. Great mix! Star94 is almost there but not quite. Now Star 94 is hotter than they used to be but they are not quite there yet. I used to love 95.5 The Beat but they have gone too Urban.

I also like Country and all people who listen to Country are not Rednecks.

My 2 cents worth
 
"Too bad agency buys are not based on the Radio and Records top 100 but rather on Arbitron ratings!"

Based on radio and records top 100?


I don't know what you are responding to unless this is some sort of straw man tactic, please clarify. As for arbitron ratings, sort of, meaning that agencies will spend more money on stations with lower ratings who have better listeners than a station with high ratings and listeners who live in a double wide and drink Bush out of a can.
 
jimbo722 said:
Brian Donegan said:
itburnswhenipee was being sarcastic. Don't take things too seriously folks. Sheesh!
Click to expand...

I'm not so sure if it was meant as a sarcastic comment..see "Very Disturbing" blog.
Click to expand...

thanks for the tip. I read the first post in that thread and knew it was bad news and have decided not to read it cause it could be "Very disturbing" LOL
 
There's a reasxon Oldies didn't work. They were playing the same 200 songs over and over and over and over again. There was no variety. That's it in a nutshell. While Oldies lasted two years on a strong signal, an Oldies format ran on a North Metro station for twenty years, and is still running after at least five on a station in the NW metro. Both stations have/had variety. To be fair the reason these stations last/lasted so long is because the stations serve/served the local community as radio was meant to do.
 
Brian Donegan said:
There's a reasxon Oldies didn't work. They were playing the same 200 songs over and over and over and over again. There was no variety. That's it in a nutshell.
Click to expand...

That method seems to work for The River.
 
Herb999 - You stated in a previous post:

>>5 of the top 10 are hip hop, only one redneck album in the top 10.

I simply stated that agency buys are not made based on the Radio and Records Top Ten, they are based on Arbitron Ratings. Your statement concerning country or Redneck as you call it, is colored, biased, has no merit and could be insulting to some readers. When Arbitron and agencies use terminology such as Redneck, Double wide, and Bush Beer, your thought process will be right on the money. THE ONLY POINT MADE IN MY POST WAS THAT AGENCY BUYS ARE MADE BASED ON ARBITRON RATINGS AND NOT ON THE RADIO AND RECORDS TOP TEN.

I do like Country music but as I stated in my previous post, I also like Hot AC/CHR. Even though I am not a big fan of Oldies as I stated in my previous post, I did not insult the Oldies listener and call them names. Neither did I insult the name they are referred to as an Oldies listener, the house they live in, or the beer that they drink.

If I were trying to decide what format to flip a station to, it would have everything to do with what formats were already in the market, how well they were doing with respect to Arbitron, and what niche I thought I could be successful with. It would have NOTHING to do with the Radio and Records Top 10. From what I have heard from contacts, The Bull as Country is a done deal but I could be wrong.

A little tact when posting would be nice.
 
livingfruitvirus said:
Brian Donegan said:
There's a reasxon Oldies didn't work. They were playing the same 200 songs over and over and over and over again. There was no variety. That's it in a nutshell.
Click to expand...

That method seems to work for The River.
Click to expand...

Comparing Classic Rock/Hits and Oldies is comparing apples to oranges. At least I think it is. the music is different. the audience is different as well. Oldies fans are very loyal. And in loyal I mean willing to pour tons of money into the music. Oldies fans are willing to travel hundreds or thousands of miles to see a concert and pay exorbitant amounts of money on box sets (you think CD's are expensive for contemporary music, Oldies music is much more so). Oldies fans want variety and if they don't get it, they will bail quickly.

I will admit that an oldies station will not work in the current broadcasting landscape in a major market. the fans of the music don't want a station out there that will make the advertisers happy. Oldies will only work in small markets or on fringes of larger markets where the station can be more localized. The more local things get the more likely the advertisers may be Oldies fans themselves. That's what was the case at Lake. Oldies is done best either on a very local basis or on XM or Sirius.
 
jimbo722 said:
Saw a billboard on I-75 Southbound around Calhoun GA. with a yellow background and red letters, it said:
"Bullfighting Coming Soon to Atlanta"

Could this be in reference to the much rumored flip of WLTM 94.9 Lite-FM to Country? (The Bull) Just wondering.
Click to expand...
It's kind of funny placement since if you driving from Nashville to Atlanta, you'd pass this billboard.
This wouldn't be the first time CC played jokes. Remember "The Max" 80's CD being advertised on B98.5? And somebody put up a "Moby, back on Kicks" billboard on 75/85 a couple years ago on April Fool's Day.

If it's true, I'll take the new country station since I dislike AC that Soft, but I'm thinking it's "new name, same lame"

I still think CC was foolish to drop the "Peach" moniker off 94.9FM. Too bad Country stations have to have manly names, can you imagine "This is Peach Country"
 
Okay now lets get back to our regularly scheduled debate. I thought it was common knowledge. 94.9 is going country, January first and will be called The Bull
 
OnTheAir123 said:
Herb999 - You stated in a previous post:

>>5 of the top 10 are hip hop, only one redneck album in the top 10.

I simply stated that agency buys are not made based on the Radio and Records Top Ten, they are based on Arbitron Ratings. Your statement concerning country or Redneck as you call it, is colored, biased, has no merit and could be insulting to some readers. When Arbitron and agencies use terminology such as Redneck, Double wide, and Bush Beer, your thought process will be right on the money. THE ONLY POINT MADE IN MY POST WAS THAT AGENCY BUYS ARE MADE BASED ON ARBITRON RATINGS AND NOT ON THE RADIO AND RECORDS TOP TEN.

I do like Country music but as I stated in my previous post, I also like Hot AC/CHR. Even though I am not a big fan of Oldies as I stated in my previous post, I did not insult the Oldies listener and call them names. Neither did I insult the name they are referred to as an Oldies listener, the house they live in, or the beer that they drink.

If I were trying to decide what format to flip a station to, it would have everything to do with what formats were already in the market, how well they were doing with respect to Arbitron, and what niche I thought I could be successful with. It would have NOTHING to do with the Radio and Records Top 10. From what I have heard from contacts, The Bull as Country is a done deal but I could be wrong.

A little tact when posting would be nice.
Click to expand...


No where did I ever say anything about agency buys being based on music charts, what I did was correct one of many lies that are always told by those who love country music. I guess you supported the lie, hated that I corrected it with facts, and decided to distort my words and respond to this fictitious post that gave you something to correct. It didn’t work, sorry.

Now the lie that was posted was:

“Hmm...Perezhilton.com had something today about the top ten albums, not sure if it was Billboard or what. Country titles were on it more than usual and no hip hop like usual.”

This is nothing but a bold face lie, and it is a pattern to be observed of those who support the contemporary hick radio. I posted the link to the billboard chart where half the best selling albums ARE HIP HOP, and only one is country. The poster lied, I'm sorry that I corrected a lie, for some of us truth is everything.

I love the tactics used by those who hate hip hop and love country. I love putting people who post such lies in their place. See, if NASCAR tobacco chewing rednecks dominated the charts, I wouldn't care, but the fact that hip hop does sure does PO the country listeners as evidenced by the lie I corrected and your attempt at distortion.


Now back to ad agencies, see, there is more to it then just numbers like 25-54. It is who those 25-54s are that are listening to the station. If your listeners have no money then they are not as valuable. I have seen ac and chr's bill 3x's a country station that had better ratings then the two. The reason is that the ac and chr listeners make much much more money. Now post about me saying ad agencies care about charts on R and R, if anything it proves what I have said about those who defend country music.
 
94.9 The Bull? Suave. I don't think they will, but they can prove me wrong in just three weeks. (I remember one country broadcaster some decades ago buyig the rights to a spot solely to keep it from being used in their market. It was for The Bull)
 
Herb999 said:
Now the lie that was posted was:

“Hmm...Perezhilton.com had something today about the top ten albums, not sure if it was Billboard or what. Country titles were on it more than usual and no hip hop like usual.”

This is nothing but a bold face lie, and it is a pattern to be observed of those who support the contemporary hick radio. I posted the link to the billboard chart where half the best selling albums ARE HIP HOP, and only one is country. The poster lied, I'm sorry that I corrected a lie, for some of us truth is everything.
Click to expand...

Herb, no need to flip out. You really should calm down and not go off on assumptions like that. I'm the one that posted the original comment and you are way off on your assumptions. I don't like Country at all in fact I really don't like it. I heard a reference to music types on a celebrity gossip page and thought it was interesting in the context of a 94.9 flip. My post ended in a question mark, how can a "bold face lie" be a comment about hearing something and end in a question mark? Why didn't you just answer my original post instead of posting assumptions about it? Quite frankly I don't trust your observations of patterns at all and you sound like you have some isuues with stereotyping people.
 
As if anyone who has a remote interest in radio doesn't know about billboard and how to access their information. Nice try, but it "ain't workin".
 
Re: Those people are taking over!

Oh, just great! Another radio station targeting Caucasians in Atlanta.

If we don't speak up soon, those people will soon be taking over!!!!!



Oh geez, Comon this is nonsense. You know that most are correct without a racial bias to the hispanic threads, and its total truth whether you like it or not.
 
I think 94.9 went wrong after dropping the "Peach" moniker that they had used for a long time. I understand them wanting to copy WLTW, but "Peach" sounded so much better, IMO. The numbers are pretty good though.

If it does flip though, yet another gain for Cox!
 
Why does it seem that CC is running their business here in Atlanta to benefit other radio companies. Seems bass ackwards to me.
 
does Clear Channel have any stock in XM or Sirius? If so then this may be the reason they are running themselves in the ground. In the short term this may benefit other broadcast companies, such as Cox. However the whole market and radio in general is hurt by the lack of competition. Is B98.5 going to improve itself with no competition. Of course not. they are going to become stagnant. Which means a much poorer product for the listener. In time listeners will get fed up and shell out the money for XM or Sirius and Clear Channel wins in the end.
 
Brian Donegan said:
does Clear Channel have any stock in XM or Sirius? If so then this may be the reason they are running themselves in the ground. In the short term this may benefit other broadcast companies, such as Cox. However the whole market and radio in general is hurt by the lack of competition. Is B98.5 going to improve itself with no competition. Of course not. they are going to become stagnant. Which means a much poorer product for the listener. In time listeners will get fed up and shell out the money for XM or Sirius and Clear Channel wins in the end.
Click to expand...

Clear Channel was an initial investment partner into XM (I believe it was 10%). This allowed XM to have access to CC's Premiere talk network programs and CC was responsible for producing some of the XM formats such as Hot AC, CHR, and Country. CC has since divested most of their stake in XM according to SEC filings and plans to be out completely in 2008. If this is CC's strategy, it does not make sense for them to kill their potentially profitable stations and bet the farm on satellite radio. The industry has a lot of and both companies have widened their losses every year.
 
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