Re: K Rock, Mix?
> > It would be very unlikely for Mix to switch to rock. This
> > format just never worked well in New York City.
>
> Never *worked* well or was never *executed* well? K-Rock,
> since 1996, has pandered to the lowest common denominator of
> listener by coming off like high school PA system radio,
> respledent with (a large majority of) jocks who slur through
> liners, sound heavily medicated, or think frat-boy humor is
> a way to "sound cool" while cultivating a slacker image.
> That said, I concede that a well executed modern rock
> station in New York is less likely to boast staggering
> Arbitron ratings. However, there's a misconception on the
> board that rock radio just doesn't work in this area. Rock
> radio doesn't work in this area when it achieves a level of
> juvenile idiocy, even amdist compelling music.
>
Welcome to rock radio, where have you been?. Rock radio stations rarely pander to the intellectual elite in fact all radio stations to some degree or other target the lowest common denominator, it has always been the case. Classic Rock stations may not deliver as much of a "sound cool" image/on air attitude because they are targeting men 25-54 who essentially are family men etc. So while your over thought idea of what constitutes good radio may hold some water in your own universe, I contend that rock radio which has always targeted men, and younger men for the most part, has also always been about what you term "the lowest common denominator". So while I am a college graduate, who owns two homes, and while well read, and have a fairly high IQ, the average listener is not tuning into rock radio for much more than escapist release and the delivery is an obvious part of that. Just as certain stations trying to attract say a female audience play certain types of artists and certain songs that are geared toward women, many rock radio stations offer a certain delivery which much like playing certain artists is a way of attracting a certain moostly male audience. Say what you will about what you do or do not liek about KRock but that is the plight of rock radio overall. Im sure some will disagree and arggue the points for stations that they deem more intelligent rock radio but taste is of course completely subjective so that point isnt worth arguing either.It's also always easy to monday morning quarterback but that doesnt change history either.
Nik Carter
Radio Practitioner
WXRK -92.3 Krock
> > It would be very unlikely for Mix to switch to rock. This
> > format just never worked well in New York City.
>
> Never *worked* well or was never *executed* well? K-Rock,
> since 1996, has pandered to the lowest common denominator of
> listener by coming off like high school PA system radio,
> respledent with (a large majority of) jocks who slur through
> liners, sound heavily medicated, or think frat-boy humor is
> a way to "sound cool" while cultivating a slacker image.
> That said, I concede that a well executed modern rock
> station in New York is less likely to boast staggering
> Arbitron ratings. However, there's a misconception on the
> board that rock radio just doesn't work in this area. Rock
> radio doesn't work in this area when it achieves a level of
> juvenile idiocy, even amdist compelling music.
>
Welcome to rock radio, where have you been?. Rock radio stations rarely pander to the intellectual elite in fact all radio stations to some degree or other target the lowest common denominator, it has always been the case. Classic Rock stations may not deliver as much of a "sound cool" image/on air attitude because they are targeting men 25-54 who essentially are family men etc. So while your over thought idea of what constitutes good radio may hold some water in your own universe, I contend that rock radio which has always targeted men, and younger men for the most part, has also always been about what you term "the lowest common denominator". So while I am a college graduate, who owns two homes, and while well read, and have a fairly high IQ, the average listener is not tuning into rock radio for much more than escapist release and the delivery is an obvious part of that. Just as certain stations trying to attract say a female audience play certain types of artists and certain songs that are geared toward women, many rock radio stations offer a certain delivery which much like playing certain artists is a way of attracting a certain moostly male audience. Say what you will about what you do or do not liek about KRock but that is the plight of rock radio overall. Im sure some will disagree and arggue the points for stations that they deem more intelligent rock radio but taste is of course completely subjective so that point isnt worth arguing either.It's also always easy to monday morning quarterback but that doesnt change history either.
Nik Carter
Radio Practitioner
WXRK -92.3 Krock
