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Bye Bye, Roxy

M

maestromaster

Seen as a complete failure - and down trending the last 4 books, WKNL "Roxy 100.9" switched formats to oldies (70's/80's) today at noon. The new K-Hits features songs from the 70's and 80's. This is the third format change for the frequency in 5 years, after abandoning the successful "Kool 100.9" 60's/70's format.
 
In 1977-78 I lived in New London, CT. while 100.9 FM was WTYD, a beautiful music station. Back then that format was very popular all over.
 
I would think they would keep the "Kool" intellectual property, now that 100.9 is going by a different name.
 
BruceNYC said:
...100.9 FM was WTYD, a beautiful music station. Back then that format was very popular all over.
Click to expand...

During the time the station was "Kool 101," they held over the studio phone number from the previous format - 447-8433... 8433 = TIDE. I couldn't tell you for sure if it was recycled during its "Roxy" days.
 
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