Stations are still doing those contests (or any trivia contests) even though their listeners can just ask a device "When was Madonna's 'Borderline' released?" and get the answer in seconds?
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Can Audacy not fix their websites?
- Thread starter 101tm
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Fine with me. I'd rather hear More George.
Similarly, there are plenty of news and information stations that still use "teasers" to try and get listeners to stay with them through the commercial breaks, though if listeners/viewers were really that interested, a quick and simple internet search gives them the answer immediately. "And we'll tell you who won XZY race, right after the break". or "What happened during last nights' city council meeting that may snarl traffic on major roadways? We'll tell you during our local news, coming up in about 30 minutes". If I really care, I often pick up my smartphone, look for the answer and get it in seconds, then tune to another station.
One thing I'll give NPR credit for (or at least the NPR station in my market, anyway), they never tease a story that's more than a minute or two at most from airing. I'm not sure if all listeners appreciate that, but I for one do...Especially if it's a story or topic I'm interested in.
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My favorite are teases where the answer is in the B-roll. "What took to the race course at Cincinnati Downs this afternoon? Jesse Parker has the answer ahead in sports" - while the video shows Dachshunds on a horse track.
I have to turn my device on and that's if I'm at home or at a library. Not a quick process.
But do they?
In case you haven't heard; fewer consumers visit old fashioned websites anymore. Most have moved on to phone apps. Why put a bunch of effort and development into something that your audience isn't interested in?
I know, I know.. A bunch of you still use flip phones, or have your old Motorola brick signed up with discounted senior citizen plans that don't include apps.. But $20 a month phone, text, and data plans aren't where most consumers go these days.
Beasley used to have its own app called iRadioNow that streamed all of its stations. The first iteration was a StreamTheWorld product while Quu did a later version. I'm not sure when that app went away, but Beasley eventually decided not to compete with the established apps and just joined them instead. Part of the reason I don't know when iRadioNow went away is because I stopped using it after Beasley signed deals with TuneIn and iHeart.
Not sure if Beasley outsources its websites or if it programs them in house. Either way, they tend to be cookie cutter. Yes, it's a radio thing, but it's, more generally, a brand thing. Most everybody does it regardless of business. You generally want your visitors to know they're going to have the same great experience whenever they interact with you. (Whether or not it's a truly great experience, is, of course, subjective, and, as many in this thread have mentioned, visiting some station websites isn't even a good experience, let alone a great one.) Plus, templates tend to be preferable because websites aren't how most operations make most of their money. You can have a smaller staff when you have less design and development, and web developers tend to cost more than many of your other employees, especially in radio, and, if you're a smaller operation, they'll often turn over quickly.
Good example just this morning - Listening to a Classic Rock station: “Justin Bieber PARALYZED?!?!?! Tune in for Entertainment News at the bottom of the hour to find out more” - and they went into a song. The bottom of the hour was still about 15 minutes away. Anyone who cared to know more about that story (the headline of which was obviously sensationalized by that station) or Bieber in particular just did a Google search to see the story immediately. That said, that particular story has been in the news all weekend and this station is also most likely a bit late in trying to use it as a teaser. Few listeners to a Classic Rock station would stick around for 15 minutes just to hear more about Biebs.
When you say "your device", do you mean your PC? What is it a TRS-80 model II?
Oh those good Trash-80s...those were the days
HP Pavilion.
And it takes a long time to boot?
It takes a long time to get ready for whatever I need to do.
I like more Paul.
Maybe you guys should exchange numbers? Sounds like Kelly is taking an interest and may be able to offer some helpful hints and direction to help speed up your computer and improve the situation for you, vchimp?
Sorry, I stopped doing tech support for old folks after my father died.
My car uses Android Automotive operating system. There is no Audacy app available for it just a radio.com app that thinks I am in San Francisco and will only let me listen to San Francisco stations even though I am in Los Angeles.
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