• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Can KTFM Take Out Mix 96.1?

D

DominiqueRadio

Guest
With the recent numbers that Mix is doing extremely well, can KTFM take them out? Yes? No? What is your opinion? What changes do they need (in your opinion) to make? If you were at the helm, what would you do with KTFM (if corp suits allowed it)?

In my opinion I honestly am on the fence. Mix sounds very good. Not my kind of music but that is another story. The numbers do not lie. If I were in control of KTFM I would have a very hard time deciding on weather to embrace or veer away from the old 102.7 days.

What do you think? I think if they do something, it is going to have to be major adjustments cause Mix is doing very well.

That's my opinion, what is yours?
 
I doupt it, within a week or so they'd probably change back to Hot AC.
 
DominiqueRadio said:
With the recent numbers that Mix is doing extremely well, can KTFM take them out? Yes? No? What is your opinion? What changes do they need (in your opinion) to make? If you were at the helm, what would you do with KTFM (if corp suits allowed it)?

In my opinion I honestly am on the fence. Mix sounds very good. Not my kind of music but that is another story. The numbers do not lie. If I were in control of KTFM I would have a very hard time deciding on weather to embrace or veer away from the old 102.7 days.

What do you think? I think if they do something, it is going to have to be major adjustments cause Mix is doing very well.

That's my opinion, what is yours?
Click to expand...

Landis needs to step it and go head to head with Mix. They've been dancing around the Top 40 artist for several weeks now and have yet to drop the Hot AC artists. Either go head to head or go back to Hot AC and continue with the same results.
 
Ha ha. Someone told me this thread about this subject has offended one or more people. This was not my intention. I was simply taking part in a radio related conversation on the radio-info boards. It was simply a hypothetical scenario. Sorry for the justification folks. I meant no harm by it. Just making conversation since this board can be a little dead at times. Jeez.

**In George Lopez's Voice**

"I can't do not-teen"
 
Honestly, I cannot receive KTFM because I am on Slaughter in South Austin. I can barely pick up Mix 96 in my car, but not my radio in my apartment.

Anyways.... KTFM should lean more to a Rhythmic Adult Contemporary format, and I believe it will do successful in San Antonio. KTFM was once a Rhythmic AC station. and if it can go back to its roots, I believe it will prove to be successful, and good competition against that blasphemous Mix 96!

96.7 Kiss FM rules baby!
 
KTFM is owned by a repo-bank so don't expect brilliant things out of there until it is sold-off to another radio operator. Mix is a much better station IMHO. KTFM is just plain boring.

As for Mix being 'blasphemous' and your 'love' 96.7 Kiss? Other than morning shows, and execution of basic elements they are the same station. Even the weekend programming is identical with the premium choice talent so I don't get your love for 96.7 but distain for 96.1.
 
Don't forget the signal advantage KXXM holds. It's a 100kw C1 with its tower smack dab in the metro. KTFM is at 40kw with a tower that covers a lot of empty real estate south of SA. Mix reaches a lot more ears.
 
fredcantu said:
Don't forget the signal advantage KXXM holds. It's a 100kw C1 with its tower smack dab in the metro. KTFM is at 40kw with a tower that covers a lot of empty real estate south of SA. Mix reaches a lot more ears.
Click to expand...

good point.

KXXM does have a really good signal.

With Jack doing so well there is no way in hell BMP would move KTFM back to 102.7

I wonder how the city would respond if they did though. That would be crazy!
 
fredcantu said:
Don't forget the signal advantage KXXM holds. It's a 100kw C1 with its tower smack dab in the metro. KTFM is at 40kw with a tower that covers a lot of empty real estate south of SA. Mix reaches a lot more ears.
Click to expand...

This is true but it sounds like another excuse. In the past, 94.1 has been #1 with the Rhythmic Oldies format so the issue is not how big the stick but the issue is really format on the frequency. IMO, KTFM has to be fully committed to the Chr Top 40 format before they can compete with Mix 96. So far, it's sounds like a half a$$ job.

Also, La Ley 95.7 was ahead of 94.1 in the latest PPM's. This should be another eye opener for Landis that Hot AC format needs to go!!!
 
saradio1 said:
fredcantu said:
Don't forget the signal advantage KXXM holds. It's a 100kw C1 with its tower smack dab in the metro. KTFM is at 40kw with a tower that covers a lot of empty real estate south of SA. Mix reaches a lot more ears.
Click to expand...

This is true but it sounds like another excuse. In the past, 94.1 has been #1 with the Rhythmic Oldies format so the issue is not how big the stick but the issue is really format on the frequency. IMO, KTFM has to be fully committed to the Chr Top 40 format before they can compete with Mix 96. So far, it's sounds like a half a$$ job.

Also, La Ley 95.7 was ahead of 94.1 in the latest PPM's. This should be another eye opener for Landis that Hot AC format needs to go!!!
Click to expand...

Well who is to say it is Landis's call? You know how corp radio goes.
 
beaun said:
KTFM is owned by a repo-bank so don't expect brilliant things out of there until it is sold-off to another radio operator. Mix is a much better station IMHO. KTFM is just plain boring.

As for Mix being 'blasphemous' and your 'love' 96.7 Kiss? Other than morning shows, and execution of basic elements they are the same station. Even the weekend programming is identical with the premium choice talent so I don't get your love for 96.7 but distain for 96.1.
Click to expand...

PUH-LEASE! I was just comparing 94.1 and 96.1 and they both are trampled by 96.7. Cruz is way cooler than Russell Rush! And 96.7 is not my FAVORITE station. Mix 94.7 is my favorite station in the area. 103.5 KTU is my favorite station from outside the area.
 
i love how the answer is always to copy another station. own your own hill and do it well. ktfm should pay attention to kmxp in phoenix who is kicking butt in ppm. kdmx and khmx are doing the same in dallas and houston. but instead ktfm is playing keisha and akon songs. no hot ac needs to be playing that stuff. and just because one station is playing keisha and akon doesn't mean you are going to gain by being the second or third favorite station playing that music.

own a hill.
 
wild949austin said:
PUH-LEASE! I was just comparing 94.1 and 96.1 and they both are trampled by 96.7. Cruz is way cooler than Russell Rush! And 96.7 is not my FAVORITE station. Mix 94.7 is my favorite station in the area. 103.5 KTU is my favorite station from outside the area.
Click to expand...

I diagree. I know Russell Rush personally. Dude is super cool and mad talented.
 
wild949austin said:
Well your in SA, so thats your opinion. :)
Click to expand...

Yeah. And that is how it goes. That is my opinion and you have stated yours. Nice to actually have a radio related conversation on a forum without people bashing each other.

I admit I have never listened to Cruz that much. However Rush is one of the most talented jocks I have ever worked with.
 
ChickWoolery said:
i love how the answer is always to copy another station. own your own hill and do it well.
Click to expand...

That's how KVET/KASE in Austin came to be. They didn't just play country hits, they made themselves the center of life in Austin and have done so for decades. There's more to radio than just music, people. You've got to provide a product the listener CARES to listen to and makes it part of his/her daily life. And I stress... there's more to that than your playlist.
 
What I've never understood about Clear Channel is that it has such a successful combo in KVET/KASE here in Austin, so why doesn't it take that template and apply it to other markets, as opposed to the pumped-in programming it seems to favor?
 
mmnassour said:
What I've never understood about Clear Channel is that it has such a successful combo in KVET/KASE here in Austin, so why doesn't it take that template and apply it to other markets, as opposed to the pumped-in programming it seems to favor?
Click to expand...

The cynical and popular answer to that would be that the KVET/KASE formula costs money. That, however, is most likely only part of the reason. The complete reason would probably be that many markets have at least one station already taking that approach. It's not a unique approach by any means, and the stations that use it often do very well. The dilemma, though, is that the "superserving" station usually has less than a 10 share. So, do you spend a ton going after that station when you'll, at most, get part of that 10 share, or do you spend a lot less going after the 90 share that isn't listening? If you'll likely have the same share either way, I can see how it would make a lot more sense to take the more cookie cutter approach.

I don't know anyone who's totally comfortable with the cookie cutter approach. However, no one would be doing it if it didn't make money!
 
Even in the markets where it is making a few bucks, it's driving off good talent and driving away the next generation of listeners.
 
mmnassour said:
Even in the markets where it is making a few bucks, it's driving off good talent and driving away the next generation of listeners.
Click to expand...

While I agree it's neither good for most on-air talent nor a smart long-term business plan, I'm not sure the numbers support the notion that cookie cutter radio is driving away the next generation of listeners. We've had cookie cutter radio for well more than a decade now, and radio still reaches the same amount of people it's reached for more than 20 years. In fact, the number of people who listen to radio has been very consistent for as long as quality surveys have existed.

I'm not convinced the next generation will support radio like we have, but I don't think it will be because of voicetracking, syndicated or simply cookie cutter radio. I actually had this same conversation last week with a beer drinking buddy of mine, who also happens to be the GM of my local NPR station. We talked about how, due to the proliferation of digital media, people want what they want exactly when they want it. The days of people waiting until AM drive to hear their favorite morning show may be coming to an end, and broadcasters very well could have problems if they continue to see themselves as broadcasters instead of as content providers.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom