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Can we please pull the plug on MOVin' now?

J

jeff715

Guest
Oasis = 3.0
MOViN' = 1.7 and sinking fast
What idiot made this executive decision?
Morris Day & The Time
Vanilla Ice
Bee Gees
Will Smith
Coolio
Prince
Prince
Prince
Tony, Toni, Tone
Cutsie the first 100 times
It's kinda like Wild/Hot 100.3 all over again. Why don't they get it?
Of course JACK sucks too....
 
The answer is depends on what demos is KMVK pulling. Smooth jazz has been on the decline as a format since the audience is rapidly aging out of the 25-54 demo. WJZI 93.3 Milwaukee this week began transitioning to more of an AC to try to get younger: http://www.jsonline.com/story/index.aspx?id=572989. Gone is the "Smooth Jazz 93.3" handle in favor of just "Smooth 93.3"; gone also is also most of the instrumentals.

Even if the overall 12+ numbers are off, if the audience is all within 25-54, they may be fine. Whether we like it or not, advertisers value that group and not 55+. The 12+ numbers mean little. See http://www.radio-info.com/smf/index.php/topic,65128.0.html for a look at the Austin station revenues vs. the correlation of 12+ numbers.

As for jazz, KNTU 88.1 plays true jazz...
 
I just don't get what the big freakin' deal was about the Movin' format. I know a bunch of people from other parts of the country that made such a big deal out of that format because women back in the late 80's/early 90's used to listen to that stuff all of the time. Notice the key words there, USED TO. Most of those same women are now mothers of children, business women, whatever. They are not chewing an entire pack of chewing gum and wearing Peggy Bundy hot pants and if they are, god help us all.
 
The format debuted on long-time low-rated KLSY 92.5 Seattle and it greatly improved the ratings of that station (becoming KQMV "Movin' 92.5") instantly (12+ numbers are almost 3x what KLSY had). Of course, every other market immediately started to flip.

It doesn't seem with these formats-of-the-day, people look to see if it is a fit for their market. Seattle is a little unique in that it has no urban AC and one rim-shot Spanish-language FM. The only rhythmic-type station is hip hop KUBE 93.3 there. Since the Movin' format primarily targets black and Hispanic females, and the market is 11% black or Hispanic, I wonder if its success has more to do with it filling a void --- any void --- for those groups who have no real alternatives than it has to do with a huge need to hear Lisa Lisa and the Cult Jam again on the radio. In other words, would a traditional urban AC like KRNB or KSOC here have done just as well on KLSY?

The format doesn't seem to have had the same success in any other place it has been tried yet. Certainly, KMVN in Los Angeles seems to be an enormous failure at this point. Since flipping from country, it has tanked despite signing Rick Dees for mornings and having a lot of publicity. The Riverside country FM (KFRG) is now showing up in the LA ratings with better ratings than KMVN despite not even fully covering LA.
 
Back in my Bonneville days, KAAM was at a 2.0-ish...

I have it on what I would consider good authority (one of the early Ticket sales people there that I used to date) that after the first year or 2, that the ratings were about the same but revenue was triple what Bonneville had been getting...

It's all about demos, and if the Smooth Jazz audience was getting older (and therefore the revenue was going down) it's entirely possible that they could lose market share and gain revenue share.

In other words, (pulling ranks out of thin air)being the #8 station 25-54 might be more advantageous than being the #3 station 45+

You might be getting smaller pieces of the pie, but if the pie is that much bigger, it translates into more money...
 
When new formats emerge, the rate of success is quite low. Some evolve into something entirely different, some evolve into something similar. While there are scattered success stories for Movin', I seriously doubt this format will be around in the Spring of '09. Let's take it for what it really is, a somewhat "hip" alternative for struggling radio stations.
 
KInda illogical isn't it? over all ratings down,but $$ up. No wonder the economy is lousy.
 
YES YES!!! PULL the PLUG NOW CBS!!! I like the Movin format but it needed to be on KVIL 103.7!!! Smooth Jazz needs to stay on 107.5 but CBS blew the old callsign KOAI. KOAI 1060AM is now a AM station in Van Buren/Ft. Smith Arkansas. Now, the Oasis KMVK 107.5 does not sound right. CBS needs to pick new callsign that fit a smooth jazz mocker. Smooth Jazz was a great format in DFW. It had good rating periods over the years. The only problem Oasis had was they played more R&B than jazz before Movin change. We need OASIS or SMOOTH JAZZ back on 107.5 regular...NOT HD-2.

Dan the MAN!!!
The North Texas Radio MAN!!!
 
txchipk said:
The format debuted on long-time low-rated KLSY 92.5 Seattle and it greatly improved the ratings of that station (becoming KQMV "Movin' 92.5") instantly (12+ numbers are almost 3x what KLSY had). Of course, every other market immediately started to flip.

It doesn't seem with these formats-of-the-day, people look to see if it is a fit for their market. Seattle is a little unique in that it has no urban AC and one rim-shot Spanish-language FM. The only rhythmic-type station is hip hop KUBE 93.3 there. Since the Movin' format primarily targets black and Hispanic females, and the market is 11% black or Hispanic, I wonder if its success has more to do with it filling a void --- any void --- for those groups who have no real alternatives than it has to do with a huge need to hear Lisa Lisa and the Cult Jam again on the radio. In other words, would a traditional urban AC like KRNB or KSOC here have done just as well on KLSY?

The format doesn't seem to have had the same success in any other place it has been tried yet. Certainly, KMVN in Los Angeles seems to be an enormous failure at this point. Since flipping from country, it has tanked despite signing Rick Dees for mornings and having a lot of publicity. The Riverside country FM (KFRG) is now showing up in the LA ratings with better ratings than KMVN despite not even fully covering LA.
Click to expand...

Jammin' Oldies did fairly well until they hired a bone head programmer to screw the music up, then they were put on a lesser freqency and fired all the decent jocks much like The Wolf has done. Of course i think Jammin's list was better than Movin'. Jingles sounded Hot! Jocks were having fun vs. No Jocks, No Fun, crappy mix on Movin', boring promos/sweepers. Hey you get what you pay for. You listening Wolf/Movin?

Speaking of oldies...Look at those numbers for KLUV!!!!!! They better enjoy it while they can. Didn't kluv give away a Car, 60K in Gas, and just recently 10 50inch Plasma TVs while KVIL/Movin' hardly gave anything away. KLUV doing what KSCS and Wolf used to do. When will they learn, invest a little in marketing/promotions and you can win big! Are you listening CUMULUS/ABC?????
 
You're right about the Jammin' Oldies compared to Movin. Magic 102 came out of the box with a great jingle package, a fantastic airstaff who were allowed to have FUN on the air and the listeners could feel that. They kicked it off with Banana Joe doing mornings, Sammi G middays, Fast Eddie Coyle in afternoons, and Smokin Kevin Browning early evening. They went to #1 in the 25-54 demo in about 90 days, and then the guy who set it up went back to New York and and the next guy, (I believe it was Pat McMahon now at Mix) took it down in flames. Too bad. It was getting repetitious and the music became very "un-Jammin" after a while, but for that first year it was the most exciting station to hit the air in Dallas in YEARS. You can knock it all day long, but even though most might not admit it, EVERYBODY was tuning in every day to at least hear some market pros enjoying their jobs. (wow, what a concept, great jocks having fun, great ratings, and great music). Movin has attempted to duplicate what Magic did in a "younger form." It looks like the babyboomers have spoken concerning the music mix at Movin compared to Jammin Oldies. Magic had the 25-54 numbers AND the 12-plus. No excuses for Movin. It just ain't workin'.
 
jeff715 said:
Oasis = 3.0
MOViN' = 1.7 and sinking fast
What idiot made this executive decision?
Morris Day & The Time
Vanilla Ice
Bee Gees
Will Smith
Coolio
Prince
Prince
Prince
Tony, Toni, Tone
Cutsie the first 100 times
It's kinda like Wild/Hot 100.3 all over again. Why don't they get it?
Of course JACK sucks too....
Click to expand...

Maybe if you learned how to spell it... it's MOViN ... all caps except the "i"!
 
This stations a joke, just another ploy by CBS to make cash in their post-stern world, and its blown up in their face...
 
Hey Geek, for the cerebral lover in you, what does that tell you about MOViN's brand? Everything is more important except the only thing that conveys the LISTENER -- " I "

;D
 
radiogeek40208 said:
jeff715 said:
Oasis = 3.0
MOViN' = 1.7 and sinking fast
What idiot made this executive decision?
Morris Day & The Time
Vanilla Ice
Bee Gees
Will Smith
Coolio
Prince
Prince
Prince
Tony, Toni, Tone
Cutsie the first 100 times
It's kinda like Wild/Hot 100.3 all over again. Why don't they get it?
Of course JACK sucks too....
Click to expand...

Maybe if you learned how to spell it... it's MOViN ... all caps except the "i"!
Click to expand...

If you will notice I spelled it correctly in my post. It was a simple slip of the fingers but no matter how you spell it - it still reads CRaP. [EDIT]


[EDIT-name calling]
 
"MOViN' = 1.7 and sinking fast"

News from your friends in San Francisco - MOViN here (KFRC-FM) is 1.1, and not sinking, because it never went anywhere. Last rating for the "Classic Hits" format on KFRC last summer - 2.4.
 
THE ANSWER IS SIMPLE :CBS- " CAN'T BROADCAST SOMETHING" in radio.
 
Ironically the two formats deemed to be the "next big thing" JACK and MOViN' are towards the bottom of the ratings while sister CBS station KLUV is one of the highest rated stations. Yes, the format everyone in the industry considers dead and over with is far ahead of two trendy formats that are suppossed to do good.

Of course this is 12+. KLUV's strength may be 55+, although they updated their music to the point where they should be some kind of 25-54 factor.

On the other hand it is a "leap of faith" to assume that MOViN' has strong 25-54 numbers. Usually when stations are down that far 12+ (in the 1s) they are not doing good in any demo.
 
Yes congratulations go to KLUV and Jody's show had a lot to do with it,whether you accept it or not.
The music has been tweaked,but today we still heard the only song from 1969, (besides the Guess Who's "these eyes") that KLUV recognizes Steams's one hit wonder" na na na na hey hey Goodbye".It just goes to show when there is no true competition, success comes easier.
 
Not to mention the fact that if the Oasis was still on KVIL & KLUV would not be as high as they are...
 
KPLEXCOMPLEX said:
Yes congratulations go to KLUV and Jody's show had a lot to do with it,whether you accept it or not.
The music has been tweaked,but today we still heard the only song from 1969, (besides the Guess Who's "these eyes") that KLUV recognizes Steams's one hit wonder" na na na na hey hey Goodbye".It just goes to show when there is no true competition, success comes easier.
Click to expand...

I can't stand oldies but i would like to see another competitor. Maybe they'll have a different set of 300 songs :D
 
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