"Suga Suga" peaked at
no. 10 on the Hot Rap Songs chart, so that probably had to be why KMEL couldn't avoid playing it then. But Baby Bash
never cracked the top 50 on the R&B/Hip Hop combined chart that KMEL is formatted around.
I did find KMEL's playlist from
the week of May 21, 2005, the same week that Bash's "Baby I'm Back" collab with Akon was no. 9 on the Rap Songs chart (and one of my last weeks of middle school). "Baby I'm Back" was nowhere to be found - confirming what I remember from listening to 94.9 and 106.1 at the time.
KMEL in 2004/05 was proactively rotating Bay Area music that couldn't really be found nationally (such as Keak or Mac Dre). R&B, of course, is part of KMEL's station identity. Baby Bash fits both categories (Bay Area native, R&B influence) - so why would KMEL exclude him?
Or...KMEL wanting to target a black audience and thus emphasizing black artists? Point: When Eminem's
Encore came out, I could hear "Just Lose It" on 94.9 (and online on top-40 CHR stations I found browsing Windows Media Player) - but not KMEL (confirmed by their
12/17/04 playlist). Counterpoint: I distinctly remember from 2001-05 another Latino rapper from NEW YORK named Fat Joe was a mainstay on KMEL.
Perhaps it's because a lot of Baby Bash singles are too soft for hip hop but not soulful enough for R&B, thus not fitting in with the rest of KMEL's playlist that usually was either gritty/street (50 Cent, E-40) or mellow (Anthony Hamilton, Alicia Keys).