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Can WTQR bounce back?
- Thread starter tothedj
- Start date
shotguntommyjackson said:Long time lurker, first time poster...this has to be the most interesting thread I've ever seen on this board...
I'm throwing my 2 cents in here...forget ratings and revenue for just a second. Put all of the corporate b-s comments aside as well and answer me this one as we compare Walf and TQR...What happened to jocks really caring about being on the radio? Pride in your job and what not? Lotta jocks anymore sound like they're just going through the motions...reading their liner cards and stuff...rather than putting their own feeling into things...ya know, pride...that goes with any job, you've gotta wanna be there ya know?
I went to the Reba concert back in the winter in Winston, and I could tell who wanted to be there and who didn't...I think that pretty much answers the 'bounce back' question 'ol eye has been trying to answer.
The eye ain't always right...but I bet he wishes he was...
I honestly don't think either one of you know "Jack" about it..First here comes 1st time poster Tommy whoever and he's referring to the WPAW as the "WALF..and then says Eye knows what "he is Talking about" and Gee we already know Eye is a female.
I'd like to hear some "credentials from both of you "corporate ding dongs" I've forget more radio in the past 30 minutes than you will ever know the way things are today.. I learned with the "Big Boys".. If ya don't know who they are, I'm sure some of the old timers here will enlighten you.. I remember workings for $75 bucks a week in Florida and was glad to get it, because I was a Star...and people knew me..It wasn't about the money..It was FUN!
credentials....I don't need no stinking credentials.
Now if I were pretending that I was somehow involved in a ledgendary radio station by choosing a screen name that implied such, well then maybe credentials might be needed.
My guess is that you were fired by some of the best cause you didn't have credentials.
I'm changing my handle to "THE BIG 89"
gotta go.....I just did my nails and I've got some B. Mitchell Reed airchecks to listen to.
Now if I were pretending that I was somehow involved in a ledgendary radio station by choosing a screen name that implied such, well then maybe credentials might be needed.
My guess is that you were fired by some of the best cause you didn't have credentials.
I'm changing my handle to "THE BIG 89"
gotta go.....I just did my nails and I've got some B. Mitchell Reed airchecks to listen to.
eyewitness news said:credentials....I don't need no stinking credentials.
Now if I were pretending that I was somehow involved in a ledgendary radio station by choosing a screen name that implied such, well then maybe credentials might be needed.
My guess is that you were fired by some of the best cause you didn't have credentials.
I'm changing my handle to "THE BIG 89"
gotta go.....I just did my nails and I've got some B. Mitchell Reed airchecks to listen to.
Ah! Whacha Listening to them on 8 Track
Sniff, So's it's you Sid! Can't be Workman..He's Dead.. The Guvner gave it away..Right Hal 10-4!!!
actually...laser disc.
Stan Kaplan gave me one he had kicking around
Stan Kaplan gave me one he had kicking around
dude...shut up. If you were half as cool as you think you were, your name wouldn't be "bigape"....but then again, you think Jax is the "bigs"....
BIG APE said:shotguntommyjackson said:Long time lurker, first time poster...this has to be the most interesting thread I've ever seen on this board...
I'm throwing my 2 cents in here...forget ratings and revenue for just a second. Put all of the corporate b-s comments aside as well and answer me this one as we compare Walf and TQR...What happened to jocks really caring about being on the radio? Pride in your job and what not? Lotta jocks anymore sound like they're just going through the motions...reading their liner cards and stuff...rather than putting their own feeling into things...ya know, pride...that goes with any job, you've gotta wanna be there ya know?
I went to the Reba concert back in the winter in Winston, and I could tell who wanted to be there and who didn't...I think that pretty much answers the 'bounce back' question 'ol eye has been trying to answer.
The eye ain't always right...but I bet he wishes he was...
I honestly don't think either one of you know "Jack" about it..First here comes 1st time poster Tommy whoever and he's referring to the WPAW as the "WALF..and then says Eye knows what "he is Talking about" and Gee we already know Eye is a female.
I'd like to hear some "credentials from both of you "corporate ding dongs" I've forget more radio in the past 30 minutes than you will ever know the way things are today.. I learned with the "Big Boys".. If ya don't know who they are, I'm sure some of the old timers here will enlighten you.. I remember workings for $75 bucks a week in Florida and was glad to get it, because I was a Star...and people knew me..It wasn't about the money..It was FUN!
ok, now that we've had the required personal exchanges back to the subject...
TQR's master plan is now unfolding for a return to greatness.
Step one: Brother Bill has been moved to PM drive effective this past week.
Good move?
TQR's master plan is now unfolding for a return to greatness.
Step one: Brother Bill has been moved to PM drive effective this past week.
Good move?
M
MaskMan
Guest
I think it's a good move. Brother Bill has not been a happy camper for a while. But, he's too good to cut loose, so PM Drive is a good place for him. I wonder, though, if they're truly paving the road for a new morning show, what are they doing in AM in the meantime? It doesn't make much sense. Oh, and don't feed the horses while your nails are still wet!
ha-ha!
ha-ha!
M
MaskMan
Guest
As for what's happend to on-air dj's....when it became all about the bottom line, as opposed to winning with listeners and the community, I think it killed spontaneity, ambition, and initiative. A lot has to do with who's at the helm and how much they back their people. In the big corporations, GM's worry more about covering their butts and how they appear to their superiors than they do about being good broadcasters. When GM's were allowed more autonomy, they backed their folks and gave them the freedom to be great. These days, most GM's are on a short leash and they're making decisions based on how things will be perceived by their superiors. They're all fearful for their jobs and are so pre-occupied with keeping them that they fail to praise their employees and give them positive feed-back. Therefore company loyalty is down the drain. It's just a different world in radio these days.
S
shotguntommyjackson
Guest
75 bucks a week?! Heck, I gotcha beat...I go back to the days of getting coffee for DJs and screening the request line hoe's. Those days are gone, my friend, and passion is still there...I've got it. I love to being on the radio...always have...in the smallest and the biggest markets I've been...we pick up people when they're down...we inspire, influence, serve, and the best part, we (if you're truly a broadcaster, and not a guy just there to get a paycheck) become a part of our audience's lives...that to me is what got me into this crazy business. When you have all of that, the rest will come, trust me...that is, if you want to get down to the fundamentals of the industry.
I also want to leave this comment to chew on: "The game looks a lot easier from the cheap seats."
Do you think that there are message boards for those who used to work at like, McDonalds or something, to complain about how bad fast food was to them? I'm just sayin, man.
I also want to leave this comment to chew on: "The game looks a lot easier from the cheap seats."
Do you think that there are message boards for those who used to work at like, McDonalds or something, to complain about how bad fast food was to them? I'm just sayin, man.
Hey Ape. Just remember what they don't know won't hurt you. Sticks and stones may break your bones but whips and chains excite you.........or so I'm told. ;D
I am telling you right now that spacetrucker is the living end. Sooooooo cute . you are a DARLING! :-* Whatever, as Ape and I know too too well, kids gets A mixeds ups A ina the thing!
yes. I think he's much better suited to PM Drive than mornings. TQR still has good people in the building with the "want to" to win....the question is...Will CC let 'em? Will this new morning show work? It's radio 101....mornings drive the station. No offense to Statesville, Hickory, or Blacksburg Va.....but will CC let them hire a real show.....or shove an up&comer down the throats to save money. The next 6 months will tell if WTQR will be WTQR...."Large Market Station of the Year"....or just another casualty of big business.
eyewitness news said:ok, now that we've had the required personal exchanges back to the subject...
TQR's master plan is now unfolding for a return to greatness.
Step one: Brother Bill has been moved to PM drive effective this past week.
Good move?
Atticus said:As for what's happend to on-air dj's....when it became all about the bottom line, as opposed to winning with listeners and the community, I think it killed spontaneity, ambition, and initiative. A lot has to do with who's at the helm and how much they back their people. In the big corporations, GM's worry more about covering their butts and how they appear to their superiors than they do about being good broadcasters. When GM's were allowed more autonomy, they backed their folks and gave them the freedom to be great. These days, most GM's are on a short leash and they're making decisions based on how things will be perceived by their superiors. They're all fearful for their jobs and are so pre-occupied with keeping them that they fail to praise their employees and give them positive feed-back. Therefore company loyalty is down the drain. It's just a different world in radio these days.
It is what it is...Even in the big, corporate world of radio today... The worst day at the radio station beats the BEST day at the insurance office
amen to that.
all business goes thru changes, some good, some bad.....the changes in radio the last 15 years have NOT been all bad, except for those people stuck in the past who refuse to adapt.
I know plenty of people in the biz right who are having a great time doing what they do.
Mainly I think because they don't sit around bitching about evil corporate ding dongs.
bottom line...if you hate radio, think it sucks, has changed too much for your taste and in general makes you want to throw up...then either get out and shut up or figure out how to make your own situation better.
And if you decide to get out...good for you.
There is still the opportunity to do good radio, but it isn't easy in todays' environment.
If it were easy....everybody would be doing it.
all business goes thru changes, some good, some bad.....the changes in radio the last 15 years have NOT been all bad, except for those people stuck in the past who refuse to adapt.
I know plenty of people in the biz right who are having a great time doing what they do.
Mainly I think because they don't sit around bitching about evil corporate ding dongs.
bottom line...if you hate radio, think it sucks, has changed too much for your taste and in general makes you want to throw up...then either get out and shut up or figure out how to make your own situation better.
And if you decide to get out...good for you.
There is still the opportunity to do good radio, but it isn't easy in todays' environment.
If it were easy....everybody would be doing it.
M
MaskMan
Guest
Hey - I agree that sitting around bitching and complaining about the state of radio is counter-productive. I DO think that most of the people I know who are happy in radio at this time are with independent station owners. I also agree that the worst day in radio is better than working for an insurance company, or other such business environment. It's just a shame that big companies don't do a better job of monitoring management. There are some real whack-o's out there and they can make life so miserable.
D
dittohead1
Guest
Yeah, well anyway, like I was saying:
TQR IS DEAD AND THERE IS NO PLAN "B"!
21 days until the fall book. I keep looking and looking for this NEW morning show. Where is it?
TQR IS DEAD AND THERE IS NO PLAN "B"!
21 days until the fall book. I keep looking and looking for this NEW morning show. Where is it?
Atticus...I'm right there with you.
A long time ago a friend of mine who was a former GM, PD and finally a consultant before becoming a station owner himself told me that radio as an industry is full of "C" students. People who don't do their homeword, make knee jerk decisions and in general are idiots. Yet many rose to positions of power in this business.
My belief is that we have been weak in managment for a long time. Compared to other business's we invest less in training and teaching. Specifially in people managment. In the old days it was common for the jock who had the best ratings to be promoted to be PD, without really looking at his potential to be a leader.
Were an inustry of short term thinkers. We all know of situations where formats were changed on radio stations after a brief ratings history and then the next book after the change the numbers were up (for the previous format).
Arbitron is not the real problem.They will tell you to use their data over long periods of time. Do a four or eight book average to see what your real performance is. Radio is responsible for Trends. We demanded them and Arbitron said..OK we'll sell you trends, but watch out for huge flucuations from month to month.
Frankly the big issue, beyond poor decision making is: sales.
Too often a sales problem is addressed by making a programming change. Changing formats is way to easy, always has been. Thats why oldies stations began disappearing.
Magic 96, WTRG, Oldies 93 all had great ratings. Sales managment couldn't figure out how to capitalize on them, so there are all gone.
I think this all comes into play for WTQR. Yes they have always been the cash cow in the marketplace, but now the country shares are split and it is unlikely WTQR will ever be in the position they were in the past. Even if they rebound and have better ratings than the Walf, they will not see the shares they had in the recent past. That is a whole new game for them.
Bottom line, how many C students at CC will hold back the return of a market ledgend?
A long time ago a friend of mine who was a former GM, PD and finally a consultant before becoming a station owner himself told me that radio as an industry is full of "C" students. People who don't do their homeword, make knee jerk decisions and in general are idiots. Yet many rose to positions of power in this business.
My belief is that we have been weak in managment for a long time. Compared to other business's we invest less in training and teaching. Specifially in people managment. In the old days it was common for the jock who had the best ratings to be promoted to be PD, without really looking at his potential to be a leader.
Were an inustry of short term thinkers. We all know of situations where formats were changed on radio stations after a brief ratings history and then the next book after the change the numbers were up (for the previous format).
Arbitron is not the real problem.They will tell you to use their data over long periods of time. Do a four or eight book average to see what your real performance is. Radio is responsible for Trends. We demanded them and Arbitron said..OK we'll sell you trends, but watch out for huge flucuations from month to month.
Frankly the big issue, beyond poor decision making is: sales.
Too often a sales problem is addressed by making a programming change. Changing formats is way to easy, always has been. Thats why oldies stations began disappearing.
Magic 96, WTRG, Oldies 93 all had great ratings. Sales managment couldn't figure out how to capitalize on them, so there are all gone.
I think this all comes into play for WTQR. Yes they have always been the cash cow in the marketplace, but now the country shares are split and it is unlikely WTQR will ever be in the position they were in the past. Even if they rebound and have better ratings than the Walf, they will not see the shares they had in the recent past. That is a whole new game for them.
Bottom line, how many C students at CC will hold back the return of a market ledgend?
M
MaskMan
Guest
The days of double digits are over for WTQR. You're right, their previously spoiled sales people are in shock and finding they have to work for a living. Perish the thought! I think there are some good ones there, but they're going to have to dig a little deeper, work a little smarter and a little longer.
I also completely agree with your comments about 93.1's Sales staff not knowing how to capitalize on the ratings. They had great ratings and great qualitative data. No reason that station shouldn't have made some big $$$. There's a great market out there for 35+ listeners. Obviously, you're not going to be a fit for all businesses, but there are plenty out there looking for older listeners with money.
I also completely agree with your comments about 93.1's Sales staff not knowing how to capitalize on the ratings. They had great ratings and great qualitative data. No reason that station shouldn't have made some big $$$. There's a great market out there for 35+ listeners. Obviously, you're not going to be a fit for all businesses, but there are plenty out there looking for older listeners with money.
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