dumber than a box of hair said:TheBigA said:HD Radio wants a mandate. The question is what are they willing to do in order to get it.
They willl NOT get the mandate they're after, which is to have the FCC do their dirty work for them. Any other "deal" they make is beside the point, because it must necessarily involve a very simple concept: Does it sell or not? So far, "not" is the correct answer...and nothing anyone can do by legal fiat is going to change that. There is NO interest in this product.
If iBiquity is really interested in getting the product out there, as distasteful as this sounds, they're going to have to do what SiriusXM does and pay for dashboard space. No way around it. The auto makers, particularly the Big Two (GM and Toyota) have effectively said it.
You mean actually spend some hard cash? Not the surplus-of-unsold-inventory "cash" that participating stations were giving away to the Alliance to promote HD Radio?
I don't know what the HD Alliance's balance sheet looks like but we know that iBiquity has been borrowing heavily of late. I don't think they have the money to pay automakers.
But as DE indicates, they do have intellectual property and if iBiquity is really serious about expanding HD Radio's reach then they should be cutting some very sweet, liberal, slice-to-the-bone deals with their license fees, particularly with CE manufacturers. Making similar deals with all broadcasters, large and small, wouldn't hurt either.
I have no doubt that when iBiquity unleashed HD Radio on the industry they felt sure the "Field of Dreams" philosophy was with them. What a shock it must have been when so few actually came. Not even the FCC's papal blessing has helped much.
But while I can heap scorn on HD Radio, it should be noted that a mandate for HD Radio in the car is a mandate for terrestrial radio itself.
I mean, isn't it better to have terrestrial radio along with satellite radio, even if it's HD, then without it?
C5