OT-- there's a scene from the third-season Hart to Hart episode "Vintage Harts" from 1982 that illustrates this perfectly, IMO: Celeste (Carolyn Seymour) wants to try to exploit the American market with ersatz wine (passing off Hart-Cabri [the Harts' house wine] as Chateau St. Claire [a more expensive wine]), but Raymond (Michael Billington) questions her motivations, wherein Celeste defends her actions by saying they've already tapped South America and Canada...
Raymond: "I still think it's too risky to try and fool the domestic market."
Celeste: "We have no choice; we've already exhausted the South American and Canadian market. Look, if it worked in Brazil and Quebec, it'll work here; people don't really know the difference. They buy wine for the label, not for the taste; if they see Chateau St. Claire, they'll buy it, even if it's Hart-Cabri. Besides... it's already a fait accompli."
In essence, the same is done today with news and media as you say; they see News in the branding of FOX "News," so they tune in, in essence buying it for the label, only to not give a care about the actual taste (more commentary/talk than actual reporting-- in essence, televised talk radio).