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CBS ever so slowly scaling back on the 60s
- Thread starter frozenfiresb
- Start date
airpab said:
Here is a set of links to DMA ranks for 2011
http://www.tvb.org/market_profiles/131627
"Fair Use" does not permit the whole list to be copied, but here are the first 10 TV markets.
Keep in mind that TV is measured by households so the population underlying these figures is much greater. New York's DMA population is 20,090,000 so each household is about 2.9 persons.
Rank Designated Market Area (DMA) TV Homes % of US
1 New York 7,515,330 6.484
2 Los Angeles 5,666,900 4.889
3 Chicago 3,502,610 3.022
4 Philadelphia 3,015,820 2.602
5 Dallas-Ft. Worth 2,594,630 2.239
6 San Francisco-Oak-San Jose 2,523,520 2.177
7 Boston (Manchester) 2,460,290 2.123
8 Atlanta 2,407,080 2.077
9 Washington, DC (Hagrstwn) 2,389,710 2.062
10 Houston 2,177,220 1.878
Well, CBS just played back-to-back '80's songs, the second of which being from Bon Jovi and not the one of the usual suspects "Livin' On A Prayer" or "Wanted Dead or Alive", not even "You Give Love A Bad Name", a slightly edgier one they've snuck in the playlist within the last year or two, but "Runaway" which was from Bon Jovi's first album, before they broke big with "Slippery When Wet". At 12 noon?? I give up...
RIP oldies radio :-[
RIP oldies radio :-[
frozenfiresb said:
CBS-FM is not Lite FM. If they want to play uptempo songs during the workday, they can.
Need I remind you that the NY metro can be considered Bon Jovi's home and that it's safe to say that a lot of CBS-FM listeners are North Jerseyites?
And 80s music is *older* now than 50s music was when CBS-FM went oldies.
I hate to say this, but being stuck in the 50s/60s/early 70s on a ridiculously tight playlist is EXACTLY why oldies radio went into the ratings toilet. CBS-FM is programming for "today's* 25-54, not the 25-54 of the last decade. And considering that they're always hovering near the top of the ratings heap, it seems to me that they're doing the right thing.
"Today's" 25-54??? Maybe in New York/NJ/Tri-State!?
Bon Jovi, Springsteen & the like just don't appeal in the West, like they do in the East...Thankfully!
Listened to CBS for a few hours today...Inordinate amount of really Cheesy stuff!!
Guess it works for New Yorkers, but they can have it!
I'll take KOOL & KRTH anyday over CBS....Way better sounding!!
Bon Jovi, Springsteen & the like just don't appeal in the West, like they do in the East...Thankfully!
Listened to CBS for a few hours today...Inordinate amount of really Cheesy stuff!!
Guess it works for New Yorkers, but they can have it!
I'll take KOOL & KRTH anyday over CBS....Way better sounding!!
And I'm sure New Yorkers can dump the excessive Brown Eyed Girl, Motown, Beatles, Righteous Brothers, Low Rider, Santana..type excessive stuff that KRTH plays to death every single day of the long week! CBS-FM is a far superior station than KRTH, because of it's wide and variety-filled playlist that many other stations, like KRTH, tend to avoid....and the ratings in NYC show it.airpab said:
airpab said:
Cheesy?? Playing the same music every day, every week....is cheesy enough for most.
oldies76-
Of course you focus only on KRTH (which I will concede, is slightly repetitive).....Though still better then WCBS.
I cited both KOOL & KRTH....KOOL is a solid #1 in PHX for a reason!!
I'll eat my hat if you listen to KOOL for a few hours (especially afternoon drive w/Steve Goddard)....And tell me WCBS sounds better and/or plays better music!???
Of course you focus only on KRTH (which I will concede, is slightly repetitive).....Though still better then WCBS.
I cited both KOOL & KRTH....KOOL is a solid #1 in PHX for a reason!!
I'll eat my hat if you listen to KOOL for a few hours (especially afternoon drive w/Steve Goddard)....And tell me WCBS sounds better and/or plays better music!???
airpab said:
Oy. Each station caters to the market its in. K-Earth works great in LA, KOOL in Phoenix, WOGL in Philly, and CBS-FM kicks ass in the TriState. If I tried to put WLNG on in Columbus Ohio, it would bomb as badly as launching a hip hop station for a retirement community.
I love CBS-FM - I also love K-Earth, WOGL, and others because they have their own style and "feel." Not EVERY classic hits station has to sound the same - Bob Shannon playing Darell Banks "Open The Door To Your Heart" every once in awhile works for CBS-FM...it wouldn't work on K-Earth. And that's ok...
oldies76 said:
KRTH would be stupid not to play that kind of song frequently, given the nature of the market and the fact that over half of their cume is Hispanic.
If you exclude the specialty shows in very lightly listened to dayparts, KRTH and WCBS-FM have comparable playlist size. But they are in very different markets. CBS Fm would die in LA, and KRTH would be a disaster in NY.
airpab said:
Cheesy?? Playing the same music every day, every week....is cheesy enough for most.
For a more West Coast taste, I'd agree that some of the songs are the kind that would be perceived as "cheesy."
airpab said:
Don't have to eat your hat...
All three stations have their ways. The main thing is that KRTH will play certain songs of the 60's and the 70's and ONLY those songs and is unwilling to expand out. They also need to cut down on the frequency of these same songs being played. They have added 80's, which is good.
WCBS has it's set lineup during weekdays too (with a few extras), but what sets it apart from others is their weekend specialties. It's here, when different songs are featured and adds a nice change.
KOOL has a 60's lineup similiar to KRTH, but has more disco tunes and some nice 70's hits.
DavidEduardo said:
If over half their cume is hispanic....then that could be the answer. Do you really think that some of this cume would have an adequate knowledge of older USA hits to really even know what "other" oldies KRTH is avoiding? Growing up in the USA (as a hispanic or any nationality) and listening to 60's and 70's hits on hit radio then, is much different than arriving in the USA recently and accepting what classic hit radio has to offer today, without some in-depth hit music knowledge from the past.
If that's KRTH's target audience and cume then that would explain why only certain 60's and 70's get played to begin with and why those songs are played frequently. Those songs are accepted by their audience and is what KRTH plays today.
airpab said:
Look at San Francisco Why do we even need an Oldies station like 1550AM and 103.7FM here or any other market when KISQ and KBLX in SF does Classic and current R&B very well and KSAN 107.7 and 102.1 KUFX does classic Rock well. Look in SF we are more of a Deep Tracks type market. The problem here is that oldies does not have a real definition here. in the 1970's Oldies could mean music from the 1930's and 1940's. in the 1980's and 1990's it could mean music from the 1950's and 1960's. In the 2000's and 2010's oldies means 1970's to 1990's music. Why not call it Old School pop or call it 1950's pop or 1940's pop or 1960's instead of Oldies.
That's why KOOL/PHX is such a standout station in this format!
#1 25-54....Solid #1 overall in a big market.
Why? Better music, really good DJ's (that actually have something to say & sound like they're having fun).
Kind of a throwback to when Top 40 radio was driven by both the music & the personalities. (KHJ, KFRC, etc)
Not a complex formula & it works!!...So why don't middling station's across the country (Oldies 103.7. etc) follow their lead??
#1 25-54....Solid #1 overall in a big market.
Why? Better music, really good DJ's (that actually have something to say & sound like they're having fun).
Kind of a throwback to when Top 40 radio was driven by both the music & the personalities. (KHJ, KFRC, etc)
Not a complex formula & it works!!...So why don't middling station's across the country (Oldies 103.7. etc) follow their lead??
airpab said:
You posted this on another board, verbatim, and it is not true. It's bounced anywhere from 13th to 3rd in the last 12 books, and is currently at 4th. It was 5th last July, and has been as low as 13th (twice) and as high as 3rd (once) since then. The Phoenix market had nearly 20% churn of the PPM panel in Dec, Holiday, Jan and Feb, so tracking the numbers is a bit risky in that market... particularly since it has about a third of the PPM panelists that New York does.
Elsewhere, you or someone in the same thread posted that CBS-Fm was #1 in the 25-54 demo...
While CBS-FM does very well... and is in fact a very good performer in 25-54 considering the format... it has not been #1 in the last 11 books I checked.
Except for the two months when the Christmas phenomenon was on, December and Holiday, the station was either 4th or 5th in 25-54 in every book, including the latest one. And, in that most recent book, WLTW is about 35% above CBS-FM, WKTU is about 20% above it and Fresh is only 12% below it.
CBS is a good station in a market with quite a few good stations. From Fresh, Z-100 and WKTU to X-96.3, WBLS, WAXQ, and Mega, the top 10 stations in the demo are all worthy of praise. Those stations have, together, about 43% of all the 25-54 listening in the market.
LibertyNT said:
Didn't KOOL-FM switch to oldies fulltime in very early 1972? That would over three years after WMOD in DC went to a true oldies format in 1968.
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