cbs flip of

[Earlyriser]

O rock? Anybody see the Sentinel piece (from Scottt "gotta mention CC" Maxwell) about a format flip being imminent?
Even though it's a CBS property?
News? Dirt?

 

[FrankF]

WOCL has had less then half the listeners of WJRR for quite some time now. The article speculates that classic hits, country and a spanish format are format holes in this town. IMHO there's enough country stations that can be picked up in the tri county area (granted there's only one that really serves Orlando) and there's more then enough spanish speaking stations on both AM & FM and now their about to get a 50,000 watt AM (WQTM). The only other logical choice is to go with classic hits. Although if they do that it would mean the end of WEUS who currently scores just below WOCL in the latest ratings.
Perhaps if they indeed go classic hits they could just simualcast WCBS-FM out of New York and maybe just call themselves CBS-FM Orlando ;D

 

[Radio-X]

WOCL has had less then half the listeners of WJRR for quite some time now. The article speculates that classic hits, country and a spanish format are format holes in this town. IMHO there's enough country stations that can be picked up in the tri county area (granted there's only one that really serves Orlando) and there's more then enough spanish speaking stations on both AM & FM and now their about to get a 50,000 watt AM (WQTM). The only other logical choice is to go with classic hits. Although if they do that it would mean the end of WEUS who currently scores just below WOCL in the latest ratings.
Perhaps if they indeed go classic hits they could just simualcast WCBS-FM out of New York and maybe just call themselves CBS-FM Orlando ;D

I would think an oldies-leaning Classic Hits would be the ticket. Either that, or CHR. Either way, it must suck for oldies junkies to be forced to listen to Whitesnake on HTQ and Creed on MMO.

So, COOL 105-9 anyone?

Radio-X

 

[youreallcrazy]

if you dig down to deeper (older) posts...this was rumored to be happening earlier this year as well...to be honest...i dont know what is taking CBS so long to do something! I think Classic Hits are the way to go for them...that format has been out of market for long enough (WEUS doesn't count) to have a nice buzz about it...

only...PLEEEEEEEEEEEEEEEEEEEASE not the "Cool" brand again...bring back some of the Cool/Big DJ's...but not the name...

 

[redbullfan]

Country is a No brainer, but will CBS do it?!?!?!? Did you see that spike WPCV had this past month? They are doing much better and they have a good signal over the majority of the Orlando market to have a decent rank of #2 Country station WPCV speaking that is. WPCV is a much better sounding Country station than K92 and if they had a bit more coverage they would sink K92 quickly! Just my two cents!

 

[Cary Pall]

It would seem to me that a return to "Cool 105.9" with a list similar to CBS-FM would be a good start. The "Cool" brand had excellent recall and positive response from the market. One thing that Cool used to do that was very clever (we did the same thing informally without produced setup at WMMO back in the day) was to set up regional hits from around the country, e.g. "If you grew up in Chicago, here's a song you'll remember, on Cool 105.9!". Orlando has such a diverse non-native population that it made sense to play songs that were hits only in Chicago, or New York, or Cleveland for transplanted folks. Got great response for us and for Cool.

Somebody at CBS needs to call Scott Sherwood...or maybe John Summers at KLUV.

 

[radio_connector]

As the earlier post mentioned this has been rumored for some time. If I have to guess the reason why they haven't flipped is two fold first is money. They probably haven't got the funds to pay severens to their staff for this year...there has been some budget cuts coming down this year that hit the Orlando CBS market from corporate. You might think that I am crazy for thinking that a big company is concerned with a few severens payments but when you consider that they would have to put together a marketing plan for the new station etc etc etc...it could get pretty costly and if what I heard about budgets at CBS is true it would make sense that they would want to hold off on the flip. Side note CBS Radio is the only arm of CBS that lost money last year. They have been very reluctant to spend any marketing money on 105.9 and I beleive they wouldn't want to do it even with a new format. Even the other two stations don't have great marketing budgets WJHM and WOMX. No one would want to take that hit this late in their budgets...Also, they are not flipping because they are loosing money or ratings only because they have the potential to make so much more with a different format. Also, the original post is said to be broken from Tampa where one of the resident CBS oldies format guys happens to be from...as mentioned in the earlier post; so I beleive those two guys have been contacted already. Second I think they were waiting on the books to end wich I beleive ended yesturday so to give them a month with the format on the air before the new year hits. It makes sense to wait for a new year the fourth quater historically is the best quarter for radio stations and they would loose an enormous amount of money by flipping it any earlier. As far as branding is concerned I don't beleive they would keep the brand cool 105.9 there has been to much turn over on those stations on the programming side and no one locally would fight for that to happen but you never know....

 

[radio_connector]

Another note to this string...there are a few formats that take well to satelite and automation. Oldies being one of them, I think it is not a coincidense that they are launching Audio Vault and they talking Oldies at the same time. Ofcourse, I am speculating but I am trying to put 1 and 2 together and this is what I am coming up with...

 

[P-R]

Oldies would be (pardon the pun) Cool. but lets keep in mind CBS has flipped some stations to "Fresh"...ie the former WCKG/105.9 Chicago (now WCFS).

http://fresh1059.com

 

[radio_connector]

You know I wouldn't discard anything with CBS but here is the deal with Dan Mason as President of CBS Riadio, he has gone back to a lot of the more conservative formats from the past. When Hollander was running the show, that guy wanted to be a pioneer so badly he started creating these new formats that on the grand scale didn't take...there were some success stories but not many. So in comes Mason and right away he reverts KROC to Rock and Roll again and changed a few stations back to what they were...thus I think they will do the same here if they flip at all and just go back to the oldies that they know...

 

[austingrace]

what 1059 needs is a format like "the eagle" or something of the sort. Personally, i'd like to hear a combo of weus and "the eagle" on 1059. I think you would be hitting the 25 to 55 demo and it would be a good mix of music. Thoughts? and with 1059's steller coverage of this area and then some, i think they would have high ratings. orock has sucked out loud for the past year and there rating prove this . why waste a good signal on that? besides we have real rock for alternative. I know orock and real rock are somewhat different,. and the dolphins? hahahahah rotfl. I remember reading somewhere someone said that they should be on an AM daytimer at night. rotfl... ok my rambling is done

P.S: when Orock came on the sceen in 2000, it was good but now it has just gone bad...

Anyone here remember "power 1059"?
seems like back in 99 jammin oldies was the thing, because i remember a st augustine station and a tampa station having the same thing.

 

[CR]

The station's biggest problem is a lack of identity. I know the jocks wanted it to be a certain way many times over, but management kept insisting that fluctuating focus on the playlist would pay off. Clearly, it has not. Some of the gimmicks used were tolerable for a while, like 'we play what you want, but then fell flat when the playlist tightened up again, essentially losing the meaning of the position statement. Always tweaking but never settling can be a bad thing sometimes. Then last year the music started getting really stale for some reason. Then there was the failure of the music/talk hybrid. Can anyone count how many times the station has tried to reposition itself?

 

[radio_connector]

i heard today that cbs has purchased a few domains that include Spanish and Oldies for radio stations so go figure...I think a flip is immenent for
WOCL...didn't get the exact domain names, unfortunately.

 

[cflradio]

Re: CBS flip of

Here's the list;
CBS has just registered a number of domains that could be put to use here.
1059lanueva.com
1059therocket.com
1059thezone.com
cloudy1059.com
freshradio1059.com
us1059.com

My guess is Spanish language programming. Here's what we ran on our website just before CC flipped 100.3.

Rumors... 2-5-05
Tom Taylor at Inside Radio is reporting that Infinity, owners of WJHM-FM 101.9, WOMX-FM 105.1 and WOCL-FM 105.9, was about to flip one of their stations to Spanish. CC felt that they had to beat them to the punch.

Rumba is doing well for CC. Their ratings are better than Cool 100.3's ever were.

Bob
www.cflradio.net

 

[Snafu]

Its taking CBS some time to make the flips in some of the medium markets because they took a financial beating in 2007 flipping formats back in bigger markets. Just because the format didn't work doesn't mean you didn't have to write some HUGE checks just to out from under the mess.

 

[davideduardo]

Re: CBS flip of

Here's the list;
CBS has just registered a number of domains that could be put to use here.
1059lanueva.com
1059therocket.com
1059thezone.com
cloudy1059.com
freshradio1059.com
us1059.com

My guess is Spanish language programming. Here's what we ran on our website just before CC flipped 100.3.

La Nueva is already a registered trademark of WNUE, Entravision's new acquisition.

 

[DToTheJ]

Re: CBS flip of

CBS has just registered a number of domains....
1059lanueva.com
1059therocket.com
1059thezone.com
cloudy1059.com
freshradio1059.com
us1059.com

My guess is Spanish language programming.

Is it possible CBS booked these domains in anticipation of the format change on their property in Chicago, WCKG, also at 105.9 FM? They went from talk to "Fresh" AC but have been rumored to flip to Spanish as well.

 

[cflradio]

I'll bet that WOCL will be the next Spanish language station. Back in 2005 we ran this on the website www.cflradio.net;

Rumors... 2-5-05
Tom Taylor at Inside Radio is reporting that Infinity, owners of WJHM-FM 101.9, WOMX-FM 105.1 and WOCL-FM 1059., was about to flip one of their stations to Spanish. CC felt that they had to beat them to the punch.
That was when CC flipped 100.3

With the numbers O-Rock is doing I would not be surprised if we will be saying "hola amigos!" very soon.

CBS has in fact registered the domain name "1059lanueva.com". WNUE's domain is "mega981.com".

Bob
www.cflradio.net

 

[austingrace]

hahaahhahahah those cbs people get dumber by the day. we don't need another spanish station. They have over half am and have 1003, 89.1 and 98.1. they do not need 105.9. hell 105.9 should just stay orock or go oldies. not spanish. and if it does, it won't last. and oh yeah, 740 will become hispanic as well. Yes, i know the orlando area is real hispanic but don't they have enough stations?

 

[P-R]

All about the Cha-Ching of the cash registers. If Sales Corporate believe they can make more coin doing a Hispanic flavored format (selling with the rest of the cluster) than it will be that despite how many stations are on the AM/FM dial. Oldies and Oldies hybrids...unfortunately can be perceived as a tough sell...this could be the one thing hindering them from going that route. Does anyone know...is 810/WEUS making any coin in the market? Yes, it is a stand alone...and Shannon's bird format...but, is it generating anything saleswise?