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CBS-FM: "New York's Home For The Holidays"
- Thread starter DToTheJ
- Start date
Christmas music will be played on the Hall of Fame this weekend. There will be one XMAS song played at the bottom of each hour. Maybe hearing XMAS music induces people to shop.
Bruce
Bruce
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wmgcbs
Guest
BruceS8852 said:
How do you know that Christmas music will be played on the Hall of Fame this weekend? I don't see it listed on their website...
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wmgcbs
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Nick said:
Ever since the posted "New York's Home for the Holidays" on their website a couple of weeks ago on their "Santa Song of the Day" page, I had a suspicion that this might be the case. Of course, this prompted WLTW to do the exact same contest. On Lite's "Santa Song of the Day" contest page, their logo is there with the words "Your Christmas Music Station" underneath. When they started running the TOH with "New York's Home for the Holidays" at the beginning of last week, I started feeling even more strongly that all-Christmas might be in 101.1's future
I would love to see CBS-FM take on Lite for Christmas. Two all-Christmas stations in the City... I truly hope that it happens this year. I would love it. If they do, in fact, play Christmas music on the Hall of Fame this weekend (Im' still awaiting confirmation...), then I would think it's a good possibility.
All-Christmas might be the reason CBS-FM did their "Top 101 of the '60's, '70's, and '80's" earlier in the year. Last year, that was the specialty feature they ran on Thanksgiving.
Nick said:
I hope they don't! It's overkill with this Christmas music for a month and a half, year after year. Especially if other stations like Lite FM *also* do it.
I would venture to say that if Lite goes all-Christmas, as expected, CBS-FM might benefit by picking up those listeners who don't want to be bombarded with the holiday tunes 24-7 for the next six weeks.
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wmgcbs
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neo11 said:
Not since 'PLJ in 2004 has any station dared to take on 106.7 in the Christmas category. I think it might not be a bad idea to try it at least once. If it doesn't work for them, then at least they can say they gave it a try and let Lite-fm have it for themselves for as long as they want starting in '09.
neo11 said:
At the same time, the argument can be made that they will pick up a good amount of listeners with a Christmas format. Some might stick around after the New Year. IF in fact they do flip to all-Christmas (they might be doing this just to make Lite-fm sweat a little bit... 106.7 certainly reacted), any listeners they lose will most likely be back since there is no other alternative to the classic hits format in the city.
I'll probably be in the minority here, but I really think CBS-FM could do a knock-out job with Christmas music if they do it right. With the programming minds they have over there, I'm sure they could pull it off quite easily. The question would be if it would get the ratings they would want out of it.
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wmgcbs
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wmgcbs said:
Oh... I just heard the sweeper promoting their "Ultimate Christmas Album: Volume 7" which they will be giving away this weekend on an "Ultimate Chrismas Weekend." Guess that confirms it, although I don't know if that's a sure sign they'll be doing all-Christmas.
It would seem this would be a win/win for CBS FM. Take a bit of the thunder from Lite with the Christmas music, hold on to some potentially new listeners in the new year, and in the long run help out sister station Fresh FM. Just a thought.
The buzzword I'm hearing is radio stations across America will be starting earlier than ever with all Christmas music. There will also be much more of them than ever. Might be a sign of the times with layoffs and cutbacks in the biz, but also a bad economy. Since it worked so well in bailing us out of the post 9/11 recession, they're figuring if a few all Christmas stations a few weeks early did good for the economy, a LOT of all Christmas stations MONTHS early would be spectacular for it.
Don't ask me, it's the same logic that moving news/talk from AM to FM around the country. There's no such thing as overkill now......
Don't ask me, it's the same logic that moving news/talk from AM to FM around the country. There's no such thing as overkill now......
Bongwater said:
Those stations that move to FM or simulcast on FM immediately have major gains in 35-54 listening, which produces a salable ratings story that many AM-only such stations can no longer tell. It's perfect logic.
Similarly, all Christmas gets great ratings and is a big revenue opportunity. Very logical.
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wmgcbs
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DavidEduardo said:
That is the key. As much as people on these boards seem to hate the all-Christmas format, it has been proven in ratings year after year that a LOT of people in various markets throughout the country like hearing all-Christmas music on the radio; in turn, the revenue goes up. It's a win-win. With a station like CBS-FM, listeners that leave because of Christmas music would be EXTREMELY likely to return because there is no alternative.
I think it would be a wise move for CBS-FM to give it a shot. It might help them out more than many of the people here may think... Just because certain people here don't like all-Christmas music on the radio doesn't mean that a huge amount of average listeners don't. And that's what it's about: the average listener.
wmgcbs said:
If there is already a Xmas station in NYC, then CBS FM would have a hard time getting people to switch habits. If they did do so, the two stations would end up splitting the pie.
Considering that CBSFM is #3 with a normal format, it seems like a risk, especially because many people (like me) would stop listening until the Xmas overload had ended. People on the board get sick of Xmas music, but so do regular people out there, believe me. Especially in NYC where so many people are Jewish.
I think it's unlikely WCBS or KRTH will make that move. They'll stick with the mixture.
Looking forward to (hopefully) the Top 101 Countdown of Xmas songs on the day after Thanksgiving.
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wmgcbs
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scooty430 said:
You said it... people would stop listening until it has ended. But you'll come back, and so will the vast majority of others who leave because of Christmas music. CBS-FM might be looking to draw some new blood into the station via an all-Christmas format. I think it wouldn't hurt to try it once. I really don't. Last year, they didn't even start playing ONE Christmas song an hour until after Thanksgiving. The fact that they will be playing some Christmas music every hour THIS weekend, November 1 and 2, makes me believe that Christmas music will have a large presence on the station this year... moerso than last year.
Also, the Top 101 Countdown of Christmas songs repeated over the Christmas holiday, not over Thanksgiving weekend.
If CBS-FM ran spots on TV and put out billboards that "THIS year, WE'RE New York's Home for the Holidays," people might think that Lite isn't doing it. Or, since they heard about 101.1 first this year, they might get the listeners. I know I'm playing devil's advocate here, but there is another side to the story.
Of course, you may be very right, and CBS-FM might just mix in the Christmas music; we shall wait and see. But, I really feel that going all-Christmas this year might help them out.
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