Tim said:
Have chuckled when I've read a couple tweets from 92.3 The Fan employees asking for suggestions for the new station.
Here's a big one...reconsider putting the station on 98.5....a signal that can actually be heard all over the 5-county Cleveland metro survey area....not the very marginal (even in mono) 92.3 that misses up to half the metro, and has terrible reception in homes/buildings in a lot of the metro.
Forgive me, please, fellow Radio-Info.com posters and readers: even a few days after the official announcement I'm still stunned such a big company like CBS would make such an potentially huge error in judgement.
Just why is it the 92.3 frequency has had, what? 7 or 8 different owners, over a dozen different formats over the past 50 YEARS, and none have been long-term, financial successes? Could it be the lack of coverage? Hello?????
I've got to be missing something. What is it?
Without directly talking to the management at the Halle, I'd like to offer the theory that selecting 92.3 couldn't please everyone right now, but it's better off than immediately angering
EVERYONE.
The axing of "radio 92.3" has got many of their listeners ticked off. So just imagine the hue and outcry that would have taken place had "The Fan" replaced WNCX outright instead, or took WNCX's spot, with the classic rock format being moved over to the poorer signal of 92.3 in place of "radio 92.3" -
all at the same time. Remember that because of WNCX's ridiculous stability over the past 24 years in terms of on-air talent and music, their listener base is very, and deeply, loyal.
Suddenly, not just one group of listeners are angry at CBS, now you have
two distinct groups angry at CBS.
And the latter - the WNCX base - is most likely to be tuning into "The Fan" anyway (it would be a shock if "The Fan" wasn't heavily cross-promoted on WNCX, and vice versa). "radio 92.3" and it's other previous monikers were merely complementary to WNCX; "The Fan" is deeply compatible with WNCX. Which, as the "Fan" builds a listener base, would make it more palatable
when 92.3 and 98.5 make the swap.
You can't alienate everyone at the same time. And I think that's what caused CBS to blink (sorry!) and take it step-by-step. Launch "The Fan" at 92.3, displace the alt-rock, and then in a year, make the swap between "The Fan" and WNCX. Again, it's not a matter of
IF, it's a matter of
WHEN.
Besides, remember that even with 92.3's poor signal performance, it still affords
far better coverage than WKNR's God-awful 1959-era night pattern, which is utterly inaudible in a good chuck of the Cleveland metro.