Tim said:
My point was...why even 5 or 6 years ago, would anybody buy any AM station for obscene dollars and go sportstalk in a market where 6 or 7 marginal or fading FMs could easily go sportstalk and kill them with coverage and much deeper pockets?
Wasn't the purchase of 850 & 1540 a highly questionable "investment"????
Considering how little Salem invested into WKNR when they ran it, Craig K. was heralded by many almost as a savior for the format in this town. Which only added to the disappointment.
Craig first bought 1540: a small, independent gospel station that operated out of an old house at East 80th and Euclid. By all accounts, it was a soft launch (and "vjm" is correct;
GKB was close to setting up a lease agreement with then-WERE/1300 to program from 7pm-6am... or even thought of swapping the signal with Radio One in exchange for 1300. That plan was nixed just before they purchased WKNR).
Look at 1540 today. That house is now long gone, and after the aborted power increase CP, they only can pump 1kW out into the ether via a small temporary transmitter out of a trailer during daytime hours only. It's one of the worst signals in town, and draws less than flies. It wouldn't be billing a damn thing were it not for GKB's "two stations for the price of one" ad arrangement.
As for WKNR itself, Craig K. still overpaid dearly for that signal back in 2006. There is no way that it was worth $6.5M back then - Salem made out like a bandit.
As per the risk of another station group flipping a marginal FM to sports, honestly, the only group would have been CBS*. CC never would have done it, and never will - because that would have resulted in stripping one of the "big three" - the Indians, Cavs and/or Browns - from WTAM in order to make that FM sports station competitive. (Unlike the Browns, simulcasting the Indians or Cavs would have been overkill and detrimental to both stations IMO.) Moreover, those three teams - especially the Indians and Browns - keep WTAM as high in the ratings as it is, and that's why CBS will covet both of those contracts for "The Fan."
The only real option that CC Cleveland ever had for all-sports was the proposed 1170/Wheeling facility back in 2004.
*True, Elyria-Lorain COULD HAVE flipped 107.3 to sports/talk instead of AAA, but that would have required an impossible investment on their own end.
Tim said:
If 92.3 (probably 98.5 eventually) is even half as successful as most of the other CBS-owned sportstalk FMs, what will 850/1540 be worth then? What do they flip to?
1540 will probably be leased out for religious or ethnic fare within a year. That or it flips to ESPN Deportes to keep the Bristol folks happy.
Without a doubt, CBS still would eventually want to leave if it was ever possible. But there's a part of me that would have
them buy WKNR should Craig K. pull the plug, and just run it as an all-satellite "ESPN 850" + Romey, while "The Fan" has the all-local lineup. (Think of the arrangement in Baltimore, with 24/7 ESPN outlet WJZ/1300, and the all-local "105.7 The Fan" WJZ/105.7.) 850 could then be exploited as a spillover for any play-by-play conflicts, and as a possible simulcast for a marquee team like the Browns.
I know... that would probably never happen.