Boy, you just don't hear names like that thrown around anymore!
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CBS Must Regret KFWB Format Flip!
- Thread starter radio-blogger
- Start date
radio-blogger said:
And even if you did, only a few of us are old enough to recognize them!
Color Radio, by the way, will be 52 years old next month.
Yikes.
The answer is clear, yet we are on page 5 of this thread and it has not been mentioned yet:
KFWB can do fine as a newstalk station if the programming is compelling. However, much of what KFWB is airing is tape delayed, not local, and not as compelling as what KFI or KGO or KXNT or WABC, etc. offer.
KFWB needs to work to develop local programming of interest to a Southern California audience. KABC in its heyday was mostly live and local, KFI's core programs (outside of Rush) are live and local (based), KLAC and KTZN when they attempted to launch talk formats included several local shows, and most SportsTalk stations know that the key to any success is having at least some local hosts who can address local interests, teams, topics, and angles.
KFWB can do fine as a newstalk station if the programming is compelling. However, much of what KFWB is airing is tape delayed, not local, and not as compelling as what KFI or KGO or KXNT or WABC, etc. offer.
KFWB needs to work to develop local programming of interest to a Southern California audience. KABC in its heyday was mostly live and local, KFI's core programs (outside of Rush) are live and local (based), KLAC and KTZN when they attempted to launch talk formats included several local shows, and most SportsTalk stations know that the key to any success is having at least some local hosts who can address local interests, teams, topics, and angles.
David at USC said:
I don't think so. The station does not have a strong enough signal over enough of the market to generate the kind of ratings needed today. About 95% of the metro non-rural or semi-rural listeneing in home and at work is inside the 15mV/M coverage area of local AMs, based on a study of years of diary returns... and since about 70% of radio listening is NOT in the car, that means KFWB just can't cut it.
DavidEduardo said:
Like most local AM signals, KFWB's has degraded over the last 10-15 years. I'm not sure what the interference is (computers?, electronics?) but in any case, it just doesn't power thru all of LA and OC like it used to. I guess it has reached a point where it can be formally verified as David E. suggests. Also, while KFWB's signal grows weaker, the suburbs grow further out.
I bet the truth lies somewhere in the middle - perhaps you don't go live and local all the time, but get a good morning host and evening drive and be syndicated the rest of the time. Right now the station sounds terrible. You get the feeling it is on autopilot and there is nobody there. Even the board op, if there is one, is probably downstairs on an extended smoke break.
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