CBS names As The World Turns replacement...

[tvnewsspecialist]

First of all CBS & The Bells have a huge stake in their dramas Y&R/B&B and one former Y&R ex-writer said that if B&B was to go an hour CBS execs would have more power than Bradley Bell the current head writer. Also it would cost more money to produce an hour long drama compared to 30 minutes.

Second Barbara Bloom is the daytime President of CBS and Les Moonves for some reason feels his trophy wife needs her own show as if she not on the low rated Early Show.

However CBS needs to keep their 2PM hour and if these executives had a clue how to program.. First they need to change their business model plain and simple... They could have 30minute drama owned by CBS instead of Sony, P&G....So they have total control over writing, budgets, etc... Then the last 30 minutes either game show or Julie Chen show....

If CBS had any balls they should of bought As The World Turns or Guilding Light from P&G, so it could be a CBS owned show. ABC owns all three of their shows, but OLTL will be the next one to get the ax!

 

[JeeperOne]

I don't understand the economics of keeping "Bold & Beautiful" as a half-hour soap. I'm not much of a viewer but the opening credits have more than a dozen actors listed. Even the least on the list has to be making six figures and some of the veterans are earning much more. The show has writers and producers and support people to pay but can only schedule 10 minutes of commercials. If CBS is axing soaps because of economics, why leave this soap as only a 30 minute show?

Because soaps on TV are dying AS A GENRE?? The non-move with B&B by CBS seems like a no-brainer to me.

And considering Price is Right and Let's Make A Deal are doing well in the ratings (and cost less than a soap to produce) what was said earlier makes sense. Expand B&B to an hour and run a 30 minute game show right after.

All this does is simply prove my point above right.

I thought talk shows were on the decline.

If this is true then why are local stations producing them?

Cheers

 

[imhomerjay]

Second Barbara Bloom is the daytime President of CBS and Les Moonves for some reason feels his trophy wife needs her own show as if she not on the low rated Early Show.

Yawn...this tripe again?

However CBS needs to keep their 2PM hour and if these executives had a clue how to program.. First they need to change their business model plain and simple

They are. Two soaps gone, two cheaper replacement shows in their stead.

... They could have 30minute drama owned by CBS instead of Sony, P&G....So they have total control over writing, budgets, etc... Then the last 30 minutes either game show or Julie Chen show....

To what possible end? CBS has control over budgets now. It’s called a license fee. Ask the folks who own Y and R about it, as their renewal is reported to have had a several-million-dollar bite taken out of it. How Sony—or any production company—spends the money they’re given is up to them. The two sides can bicker about the final tally, but in the end, CBS controls the time slot, and if they don’t want to shell out the dough, they don’t have to.

As for the scheduling issue itself, you’re just adding one more awkward jump in genres, which accomplishes nothing. As this is likely to play out, you end up feeding many of your larger stations a potentially compatible talker to lead into their own afternoon talk block (and coming out of one of the better performing of the remaining soaps). Since you can’t account for every affiliate scenario, this works well for the biggies (including the corporate cousins you own).

If CBS had any balls they should of bought As The World Turns or Guilding Light from P&G, so it could be a CBS owned show. ABC owns all three of their shows, but OLTL will be the next one to get the ax!

Huh? As if CBS owning one of those shows, or both, would have made a lick of difference in the ratings that led to their demise.

 

[bpatrick]

An hour soap has about 12 minutes of commercial time
(maybe more, at least it seems like it). As owners of
the store, P&G got four minutes each on "ATWT" and
"GL," for a total of 40 minutes a week which CBS wanted
to sell itself (and remember, they can always sell time to
P&G, which is probably better since neither of their soaps
had turned a profit in years). From CBS's vantage point,
it's great to have all that commercial time; from P&G's,
it's a chance to keep money from going down the drain.
I know that daytime just doesn't seem the same without
"GL" and the coming loss of "ATWT," but it sounds like a
win-win situation from a sales standpoint for both companies.