newsmark said:
mnradiofan said:
The right analogy would be if I was a convenience store selling Coke.
Nice analogy.
mnradiofan said:
Another thing to note is that programming costs are only part of the equation. Delivery, equipment, employees, customer service, etc. all cost money too, and we're the ones that pay all of that.
There's another problem with the idea of ala carte. They'd have to charge you a much higher amount just to be connected ($50? $80? $100) then add the charge for each channel on top of the connection fee. Oh and if you need a converter box (as most people do), slap another $20 or $30 for that.
I've brought this up in arguments that are for a pick and choose package before, and I get shot down. The problem is, you can actually see this in Ala Carte packages that we already have, so my point is already proven. Look at your power bill. Chances are, you have a "basic service charge" which covers many of those costs (in addition to a few cents per kWh). Where I live, I also have a water bill, and it has a similar service charge. Open up my gas bill, and, surprise surprise, that same service charge is there as well. So, the reality is, while programmers would get less, cable companies would actually make MORE in an Ala Carte model. (Maybe less for some subscribers, but overall, higher margins).
So, in this world, lets say that the cost of customer service, distribution, taxes on the land, repair, etc costs $10 per month (which probably isn't far off). Cable companies don't exist just for fun, they aren't hobbies, they are businesses, so you need to have a profit margin built into whatever you charge for. So, before you get even a single channel, you are talking about $12 per month in fees JUST to be connected to the cable "network". Then, you'd have to go to the programming providers you like and negotiate with them on how much you are willing to pay (should you want TRUE choice, you could always go to the cable company and have them negotiate that for you, but again you'd have to build profit in there). For a channel like ESPN, they are able to charge $5 per month to cover expenses because they get 100% of the cable subscriber base paying. Let's say that number drops to half, just for ESPN. Now, ESPN has to start charging $10 per month just to break even on what they make now. So, for ESPN and your hookup charge, you are up to $22.50. The economics just aren't there.
Now, what I WOULD like to see is smaller packages, where you can pick and choose based on genre of programming. I'm not a sports fan outside of Football, so I don't really need ESPN or any of the other sports networks. If I could cut JUST those, and save $10 per month, the cable company wins (because they just saved far more than $10 in programming costs) and I win because I get $10 more in my pocket. But, ESPN would never allow this for the reason stated above. Government intervention would be needed here to make this an option. And Government intervention is the LAST thing I want, because they'd likely take it and completely mess it up.
Maybe, instead, we could start considering Cable TV a Public Utility, where all rate hikes would have to go through the PUC.