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CC Employees in for a long one
- Thread starter JVR
- Start date
National agency sales could be handled just about anywhere with there is a phone, fax and a computer. There are a lot of stations that the engineering (transmitter) and IT is performed by a "contract" person. The Web work is most likely done by a person that dose it for several markets so, I guess instead of 100 sites that person now has 200 sites. Whoever is responsible for 640 AM will be on the "hot" seat.
snailboy said:
The FM's are not that hard to maintain compared to the directional 640 AM. Of course with the impending US Government cuts, the FCC might not have anyone around to "check" WGST's technical side. They might just have an engineer from one or their other clusters fly in early one morning, spend a day, a fly home that evening.
Truthfully, you could have a local IT guy who is under contract to handle hardware issues at the studio. Software issues could be handled remotely. A contract engineer to handle all of the transmitters would work too. Is it ideal? No. Eventually, the whole plant would start to go downhill, but when has that ever stopped radio station owners from saving a buck or two?
I don't think so. The change at WGST was a signal that CC realized there was no way they could possibly operate the station profitably. So the objective was to operate the signal as inexpensively as possible. Doing ESPN Deportes enables them to show an Atlanta affiliate to national advertisers, which should help sell the network. Also, the format is consistent with El Patron so they can throw it in to make El Patron buys more attractive.
I realize I posted something above that makes no sense. Clear Channel does not sell ESPN Deportes so WGST did not make the change so the network would have an affiliate in Atlanta.
Aside from that, I believe the other comments in the post make some sense.
Aside from that, I believe the other comments in the post make some sense.
I had an aunt that worked in the payroll department at CC in San Antonio. CC should get out of the radio biz,they obiviously are in over their heads.
640 would need a serious engineering overhaul to make music sound decent on it. Compare WGST with WGUN or whatever 1010 goes by these days. 640's signal is good--at least while the sun's up and when it's not getting interference during critical hours (yes, I know, they are still a full 50k)--but the audio quality has never been that great.amlover said:
But it might work--and according to the PPMs maybe better than Latino sports with ESPN Deportes pulling buckshot in the ratings. Adult formats don't do well after PM drive, anyway. Put on a canned golden oldies format (TOC?) and let 'er rip.
jabba17 said:
I believe the employee has to be designated "chief operator" of the station. The FCC has said the chief operator doesn't have to be chained to the station but must be capable of supervising its operations at all times. In other words, putting the chief operator in a basement in San Antonio wouldn't be easy unless the station were also in San Antonio. After all, it's really hard to serve as supervisor over people 1,000 miles away for a lot of different reasons (even labor laws prohibit a lot of what you can have non-employees do), though it might not be completely impossible either.
amlover said:
The problem would be making any money. That signal doesn't have the wherewithal to get ratings and make money on its own. It has to add to something in the Clear Channel stable.
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