I listen to KPEZ "The Beat" a lot thanks to my grandson. And their latest push is getting the listeners to listen to them through iHeart Radio. I believe they mention iHeart Radio more than their 102.3 dial position. Why are they trying so hard to steer the listeners to the web stream when they have a perfectly fine FM signal?
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CC pushing the web awful hard
- Thread starter fredcantu
- Start date
fredcantu said:
Listening on FM is fine when you have an FM radio. The problem is that people mainly have FM radios in their cars. Portable radio listening seems to be pretty low. Don't have the specifics on the formats, but the device of choice for most people these days is the phone. So CC is pumping their mobile app for portable listening.
Ticket 760 in San Antonio has been doing this, too. My hunch is that it has to do with getting more listeners in the workplace. PM drive guy Mike Taylor mentioned the other day that they had tamed down some of the content on their website and they were pleased that one of the largest employers in town was no longer blocking workers access to the site.
Unless a station reaches heritage status, I don't think people don't really pay attention to branding these days. Local media outlets even gaffed 99.5 KISS's branding on reporting L&H's dismissal. They called it "KISS fm 99 (point) 5"
If a radio station isn't already in someone's presets, people aren't going to listen.
If a radio station isn't already in someone's presets, people aren't going to listen.
The question is will a station still get PPM points if the listeners are using the I Heart Radio app or any other app for that matter? I believe the answer to that question is no at least not right now. There are several issues involved in ratings from a mobile app. What if someone is half a country away listening to a local Austin station? Do they get counted as part of the stations ratings? The spots on any streaming source are sold separately from those on the air, so I think the numbers would have to be kept separately. I really think that CC and the other big radio companies have pretty much decided that the terrestrial product's days are numbered so they are simply moving to the next medium. I'm not sure I totally agree with that. I kind of think they are making it a self fulfulling prophecy. But that's just me....
MisterRadio said:
If a stream is encoded, it can show up in the Arbitron ratings.
If the stream, as delivered to or through any app, is encoded at its source, then listening to it via any aggregator will be detected by a PPM. If the stream is not encoded, it will not be detected.
If a listener whose residence is in the Baltimore marketlistens to a stream of a station in Houston, the data is part of the Baltimore book. It does not matter where the listener may be, in fact... it's residence that counts. If the Houston station gets enough Baltimore listening, it will show in the Baltimore book.
The purpose of ratings is to show the listening in each market so advertisers can use the right media to reach people in that market.
In general, streams are not 100% the same as on-air broadcasts. so, they are not simulcasts and must be listed as separate stations in Arbitron.
fredcantu said:
Hate to break it to you, but about 80% already have that technology. So you're not introducing them to something new. They've already sampled what's there. What CC wants listeners to know is they can hear their favorite OTA station there too. And if they listen to out of market stations owned by CC, the money still ends up in the same place.
I can barely get enough signal on this laptop to make this text -based site work.
I spent about an hour fiddling to find a place where the wireless modem will connect and actually respond,
and I don't dare move the computer even a half inch.
In a very desely populated area, I cannot really use the cellphone much between work and home because
AT & T doesn't care to provide seamless or even adequate coverage.
Why would I want to try to use such a digital service as any kind of replacement for radio, when it
doesn't work nearly as well as the radio?
There's a long way to go before cellular-delivery of content is acceptably robust.
It's no loss if AM skywave isn't always 100%, it's free.
But when a subscription service works so poorly, I'm not about to see it as a replacement for radio.
I spent about an hour fiddling to find a place where the wireless modem will connect and actually respond,
and I don't dare move the computer even a half inch.
In a very desely populated area, I cannot really use the cellphone much between work and home because
AT & T doesn't care to provide seamless or even adequate coverage.
Why would I want to try to use such a digital service as any kind of replacement for radio, when it
doesn't work nearly as well as the radio?
There's a long way to go before cellular-delivery of content is acceptably robust.
It's no loss if AM skywave isn't always 100%, it's free.
But when a subscription service works so poorly, I'm not about to see it as a replacement for radio.
Tom Wells said:
Do a man on the street poll in Grant Park. Ask people at random which device they have on them: Phone or radio.
Radio is a wonderful and dependable device. Perhaps more dependable than anything other than a bottle opener. But unfortunately if there isn't a radio already in the room or car, it's unlikely that a person will have one.
With apologies to Stephen Stills: If you can't be with the one that works, work the one you're with.
TheBigA said:
I'm pretty sure that most smart phone users don't use their phone to hear any kind of local commercial radio. In fact a lot of the younger listeners upgraded to smart phones specifically to listen to something other than commercial radio, i.e. music streams or downloaded music. What is CC doing to attract these listeners and keep them through the commercial breaks?
fredcantu said:
Checking the iPhone App Store best sellers, both iHeartRadio and the free version of TuneIn are in the top-200 free downloads. Both of them outrank every national news source, including CNN and MSNBC, while iHeartRadio is ahead of Redbox, ESPN and Spotify among others. iHeartRadio checked in at #81 while TuneIn was #163. TuneIn Radio Pro, by the way, ranked #31 among paid apps. Granted, we don't know how many people are actually listening or how often those apps are being used, but enough people are downloading them that there's at least some interest in listening to radio on smartphones.
Pandora, by the way, was at #12. Of course, that was way ahead of any terrestrial radio app. That's probably why iHeartRadio has started offering artist-based streaming!
We're starting to get some idea though, a recent http://pewinternet.org/Reports/2011/Apps-update/Part-3/Introduction.aspx indicates that folks may download them but they aren't using them as much as people hope.Kent said:
Of all adults (this is a study done in 2010) - according to Pew "Among all U.S. adults, only one in three (35%) report using any apps on their cell phone on a regular, weekly basis"
7% use no apps
9% 1-2 apps
13% 3-5 apps
8% 6-10 apps
3% 11-20 apps
2% 20 or more
Of course the study also shows
"...the youngest adult cell phone users (age 18-29) were 50% more likely than those ages 50 and older to say they used their apps, and had, on average, a greater number of apps on their phones. At that time, younger adults were also the most frequent app downloaders; while 10% of all adult cell phone users in May 2010 reported downloading an app in the past week, the figure was 20% among cell users under age 30."
It also stated "Young adults (18-29) are more likely than older cohorts to download apps that help them communicate with friends and family, while 30-49 year-olds are the leading age cohort for downloading apps that allow the user to watch movies or TV shows online"
It's a fascinating and invaluable read if you're interested in that marketplace - One thing I noticed that 'listening to music' was not a category, not sure if I just missed it or why it would be left out, unless the statistical calculations showed it to be very limited.
Kent said:
True, but you forgot one thing. iHeartRadio also has a service similar to Pandora where you can make stations based on artists, songs or generas. You can also tailor the station to play more or less familiar artists and songs. That's how I have used iHeartRadio, at least. Then again, I also use Pandora, LastFM, Slacker and Spotify. I'm sure most of those recipients who downloaded the iHeartRadio app are using it for the same reason I do.
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