Let's see, when The Wave first hit the air, they were "Smooth Jazz" and only Smooth Jazz. They immediately vaulted from 16th in the market up to 4th. Granted, some of those numbers can be attributed to "curiosity seekers", but, that was quite a welcome change for a station that had been floundering for years. Then, once they settled in, someone decided that it would be cool to add music that could be heard any day or time on Sunny and rotate it with the Smooth Jazz. You see, at CBS, they never heard of the old saying, "If it ain't broke, don't fix it!" They broke it. Now, just as everywhere else in the radio business, their 'fixes' broke the performance of the company and the top-heavy management is scrambling, trying to cover their heineys before they get the boot from the accountants and lawyers who are running the business into the dirt. I would love it if just ONE radio company would hire a real RADIO PERSON to captain the ship.
Oh, and this talk about 2008 being a better year for radio......really? In whose dreams? Look around you. There's a lot of talk about a recession. Unless there's a surge in advertising by bancruptcy lawyers, radio can just forget about 2008, given the 2007 track record. Grab your life vests, eveyone!