Hoosierky said:IF they had more unique programming at night, they could sell that on a national basis. Unique?? Like what WSM used to do. MOR during the day for local $$$, country at night for national $$$.
What color is the sky in your world? Unique programming at night...sold on a national basis using nighttime skywave?
let's say they get WLIB for $10 million (won't happen, but let's use it for sake of an example) Shut it down. Upgrade WOWO back to 50kw night service....let's say another $1million in fees, etc. You have $11million spent.
Here is the question to this word problem.....at $20 a spot for nighttime spots on the 50kw WOWO, assuming an 85% sell out, how old would a child born in 2011 be when the $11 million in net revenue would be made back?
Wouldn't it be better to buy WLIB from the bankruptcy court and run it as a brokered time station that runs 100% Farsi programs for the NYC cab drivers to listen to?