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Changes at Live 105

Mac Daddy said:
Kind of wish CBS would flip KITS to country. Just sayin.
Or the return to CHR/Pop as "Hot Hits KITS"! LOL! :D
 
travisl5678 said:
I agree, they really missed a good oppurtunity. However, A country format would do worse than the current Alternative format

Yes - I think CBS would say "been there, done that" (KYCY 93.3)
 
Mac Daddy said:
I do think though that, if done correctly, country could do well in SF.

But what does "done correctly" mean? 95.7 The Wolf was a great sounding station, especially at first, with clever formatting and great DJs, including KIFR's fave Jo Jo Kincaid. And it got decent ratings for awhile. But (IMO), the problem was that there aren't enough country music fans in the Bay Area to sustain a country station. Perhaps I'm wrong. Educate me.
 
The Wolf really only saw it's decline in early 2010 when they made some major changes. They dropped there "Bay Areas Fresh Country" positioner for "Country For The Bay Area". With that the playlist became somewhat tight. The station also added Dave Foxx as there main voice (alongside John Willyard and Ann Dewigg). Joey V Was added for afternoons and Ken & Corey were replaced with syndicated Fitz In The Morning (major mistake I might add). The station had essentially dropped the high energy/loud presentation.

In my opinion, all of these changes (minus Fitz) sounded AMAZING though. It truely sounded great on air. I wouldn't say SF listeners weren't happy with these changes. They just had to get used to them. Unfortunately Entercom never gave them a chance to grow.

An example I think of would be KUPL in Portland. Granted, it is not even close to being SF, but between 2009-2010, the station underwent a complete makeover. Every DJ except for one left within the last year, plus many other changes. The station essentially tanked in the ratings, but within the last few months the station has been able to crack the top five. Yes the wolf was so low in the books, it almost didn't even exist, but I really feel that there work was not done there. They were tweaking and adjusting things all the way up to the end.
 
The difference between San Francisco and Portland is that there have always been successful Country stations in Portland. And not just one.
In the Bay Area, the WOLF, The Bear, KYCY and KSAN that was reall huge in the 80s was losing in the mid 90s, just whe the Gart Brooks era of artists were really popular beyond just Country music fans.
hat's a lot of different people over 20 years that have failed with Country here.
Good luck to CBS and Live 105 but the ods are stacked against you.
 
In The Wolfs defense, they were really off to a great start. In 2009 they cracked the top 10 for a bit. Cume rose a lot and they were 8th in mornings. There is an audience there, its just a very...picky audience so to speak. KSAN though was successful during it's run, it lasted 17 years.
 
I don't get it? Wasn't Tanner only there for like 2 months? ???
 
The Wolf was done right before they let Jojo Kincaid go. Up to that point, it was a format "done correctly"
Sorry for the interruption, now we return to 'Changes at Live 105....'
 
musicfan101 said:
I don't get it? Wasn't Tanner only there for like 2 months? ???

Yeah, and something's fishy. I don't get it either. Live ran the 10-3 slot jockless for two months, presumably holding it for Tanner because he moved up there the day after Channel disappeared. Then they dump him two months later and all he's saying is due to "budget cuts" & he gets split into three people; Menace (horrible) 10-12, PD Aaron Axelson (ok) 12-2, and No Name (also horrible) starts at 2 instead of 3 now. There must be more to it as things are just too awkward to be plausible.
 
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