The thing about sports is that it's good... for AM. There isn't a lot you can do with AM anymore, your only choices are talk radio (certainly dying), fire breathing preachers (yeah...), and sports (still a bit left in it, but even sports radio is being marginalized thanks to more in-depth and interactive online content these days). FM is still versatile, and it wasn't that long on here that it was mentioned that 93.9 was being "wasted" on UofL sports. UofL/UK sports works, and honestly that's about all that works around here. And not even full-time, since a lot of people don't care at all around here between April and September.
The point is, if there were 10 AM sports stations, it wouldn't be a waste. But just because there is one UofL centered FM sports station... in the city of Louisville, where UofL is actually located... doesn't mean that there needs to be a UK (or whatever else) centered sports station to "balance" it out. I'm not even saying that WLCL needs to stay, but the last thing we need is more sports clutter on FM. There isn't enough UofL content to fill WLCL, and there isn't enough UK content to fill an entire radio station either. Sports are a huge thing and there are lots of things that can be covered and lots of affiliations that can be had. But I'd say that 95% of it is of no general interest to people in this market.
I just find it odd that all of this comes up in the same thread where it is mentioned that we have too much hip hop on the radio here. It sounds like this Jamz (if it is actually happening) is going head-to-head with B96, and honestly, B96 is all alone when it comes to current hip hop and R&B. And their ratings are spectacular, they're #2 and very close to beating WAMZ in the ratings. If you combined the ratings for ALL of the sports stations here (and when I say all of the sports stations, I'm even throwing in WKJK just to be generous), you'd have something that still only be roughly around 5th place at best. Personally I'm not thrilled about another hip hop station myself, but it's a format that is certainly in demand around here and Summit is doing a wise thing to at least give it a shot.