The curse of 8: the next generation
> I'm sure it can be frustrating to watch the bottom station
> struggle for years and see the people who had been in the
> trenches for a long time mistreated. But while 8 may have
> had a solid staff under it's previous management, that
> didn't work in the ratings game. The team had talent, but
> viewers didnt' tune in. Now what. You ever thought about
> why viewers didnt' tune in. What's happening now may work,
> it may not. How about some suggestions, instead of all of
> this negativity.
Phil Dampier's made it clear that you're new to this board. Now I'm gonna call you out and say you're clearly new to my hometown, too - or at least blind to the last 30 years of history at 201 Humboldt Street.
As those of us who've lived it know, the constant thread in channel 8's history, from the day Tom Decker walked out the door, has been impatient management failing to give new talent the time that's needed to build an audience in a market that does NOT LIKE CHANGE.
(I tell this story often, but only because it's true - it is a mark of how stubborn the viewers of this market are that when I started as a reporter at R News, it took well over a year before I could get my own parents, whose TV dial long ago rusted solid on channel 10, to tune away from Gabe and Janet to watch their own son on the news.)
No disrespect intended to Don Alhart, whom I respect greatly, but one of the reasons channel 13 does well, book in and book out, is not because he's the world's greatest anchor but simply because he's always been there. The history of this market is one of respect for continuity and tradition. If you liked Don Alhart and watched Don Alhart in 1980, you still like him and watch him in 2006. (And do you know how many #3 books Don and Dick Burt posted all through the late sixties and seventies before the patience WOKR management displayed finally paid off around 1980? Talent pays off here - but it takes years.)
One can argue - and I certainly would - that impatient management at channel 10 shot itself in the foot by letting Gabe Dalmath go. Sure, it saved some money, but the numbers would seem to back me up when I say that a lot of the viewers who were married to Gabe for decades started shopping around for a new TV home once he was gone. This should have been a huge opportunity for 8, perhaps the best one since the days of Mark Wolf, but again it was squandered.
You say "viewers didn't tune in." If the history of Rochester TV, and the glacial change in audience loyalties, should tell you anything, it's that you cannot come to that conclusion after one year, or two, or even three. It's good to see WROC sticking with the same lead anchor team for more than a year or two, and I think the current team is one of the best ones the station has had in many years of anchor desk shuffles. But you need the bench, and you need the strength in the field, and when that gets sacrificed to the false gods of immediate ratings success, the viewers in this town DO notice, and respond accordingly.
With enough patience, WROC really can win in this market. At least some of us, on this board and in the industry, are rooting for it. But when management can't see beyond the next book, and keeps failing to see beyond the next book for 30 years running, the station gets precisely what it deserves, and the best we viewers can hope for is that talented folks like Rachel and Dave and Maureen and Scott and all their colleagues behind the scenes manage to land safely, eventually, somewhere (usually out of the market) where management has slightly more patience than your average two-year-old.
And one more thing - my local cable access channel has better graphics than that butt-ugly new time/temperature bug you've got there at 8. That shouldn't irk me, but it really is hideous. Just had to get that off my chest.<P ID="signature">______________
Tower Site Calendar 2006 ON SALE! - <a target="_blank" href=http://www.fybush.com/nerw.html#calendar>www.fybush.com</a></P><P ID="edit"><FONT class="small">Edited by fybush on 04/17/06 08:15 PM.</FONT></P>