• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

CHANNEL 945: BIG CHANGES SOON

lovejamminoldies...Let's remember the disaster that was Jammin' 106.5. No need for CC to even think about doing a MoViN'-type format. Jammin' was a HORRIBLE rip-off of Mojo! 94.9. I shudder to think how badly CC would drop the ball on the MoViN' format.
94.5 is doing bad numbers because:
1. They can't decide whether they're CHR/Pop, CHR/Rhythmic, or a hybrid.
2. They have no imaging.
3. They have no live jocks to sell the music.
Let's remember when 94.5 was The Beat, not only were they the only Rhythmic station in Dayton, but they were original...At least for a while. They were also what, 2600 watts back then, and drawing better numbers than they are now with a 6000 watt signal? Also when they were 2600 watts (As Kiss-FM) they beat Z 3.2-2.9 12+. Z should've been running 94.5 into the ground with that monster signal.
Also, lovejamminoldies, WGTZ sounds better than it has in years. 92.9 should've always been a player, not an afterthought(Thanks Radio One!). Let's remember that the people that used to listen to Z-93 in the 80s and 90s aged out of CHR/Pop and went to WMMX because it played the music they knew and wanted. Also, as I have said time and time again, when Radio One put Hot on the air so they could run Ronita Saunders out of Dayton radio and own Urban radio, they in essence split the audience between Z and Hot, not to mention 94.5. The audience once responsible for Z-93's 13 share of 1990 now fragmented between Z, Hot, Channel, and WMMX. Sad but true. It was sad to see Z go, but I think it was time someone took Old Yeller out back and put it out of its misery. ;D
 
AUGC - Its called Market Financial Statistics. All tax paying businesses have to report this data.
 
alans613 said:
lovejamminoldies...Let's remember the disaster that was Jammin' 106.5. No need for CC to even think about doing a MoViN'-type format. Jammin' was a HORRIBLE rip-off of Mojo! 94.9. I shudder to think how badly CC would drop the ball on the MoViN' format.
94.5 is doing bad numbers because:
1. They can't decide whether they're CHR/Pop, CHR/Rhythmic, or a hybrid.
2. They have no imaging.
3. They have no live jocks to sell the music.
Let's remember when 94.5 was The Beat, not only were they the only Rhythmic station in Dayton, but they were original...At least for a while. They were also what, 2600 watts back then, and drawing better numbers than they are now with a 6000 watt signal? Also when they were 2600 watts (As Kiss-FM) they beat Z 3.2-2.9 12+. Z should've been running 94.5 into the ground with that monster signal.
Also, lovejamminoldies, WGTZ sounds better than it has in years. 92.9 should've always been a player, not an afterthought(Thanks Radio One!). Let's remember that the people that used to listen to Z-93 in the 80s and 90s aged out of CHR/Pop and went to WMMX because it played the music they knew and wanted. Also, as I have said time and time again, when Radio One put Hot on the air so they could run Ronita Saunders out of Dayton radio and own Urban radio, they in essence split the audience between Z and Hot, not to mention 94.5. The audience once responsible for Z-93's 13 share of 1990 now fragmented between Z, Hot, Channel, and WMMX. Sad but true. It was sad to see Z go, but I think it was time someone took Old Yeller out back and put it out of its misery. ;D
Click to expand...

So is that saying that if 945 went full-blown rhythmic again, it would work? I think so.
 
kentuckymedia said:
AUGC - Its called Market Financial Statistics. All tax paying businesses have to report this data.
Click to expand...
Publicly traded companies would have that info for stockholders, but not usually that detailed. as far as tax information it would be based on the cluster not each station as the sales efforts are combined. as are all business related expenses.

They would only have to show figures for the business unit, not each station. Clear channel is the business, so it wouldn't be for each station separately.
 
If you want me to be certain. CC Lima lost nearly 1.25 million last year. Break that up among their 6 stations!
 
Channel as Rhythmic?!? No, no, no. There is no "format hole" to fill. HOT has the Rhythmic format covered. What I was meaning that when they were The Beat and Rhythmic they were the only game in town, weak-ass signal or no weak-ass signal. CHR/Pop is the direction they should go. They can't compete with HOT with that weak-ass signal of theirs. ;D
 
Leave the rythmic to 102.9 because channel 945 sucks at it. Bring in the Mainstream Pop/Top-40, they can use it to there advantage since there are no other Mainstreams around, except for cinci's Q102
 
mustardz said:
Leave the rythmic to 102.9 because channel 945 sucks at it. Bring in the Mainstream Pop/Top-40, they can use it to there advantage since there are no other Mainstreams around, except for cinci's Q102
Click to expand...

Well, I'm bringing this topic back. It looks like the big changes are finished. They've got a JACK FM-type voiceguy. And I think the 2 jocks they have do go live. The music is better. Mainstream CHR but Rhythmic-leaning similar to the former KISS FM. And similar to WiLD 939, they run Commercial Free Hours. I did hear WDKF is apart of the Aloha Trust. Could that mean a new hit music station will come to 945?
 
If, after being sold, the new owners decide to keep it CHR, I would think they would keep it pretty mainstream.

There is no room...I repeat...no room for a second rhythmic station. Especially given 945's signal issues.

As a rhythmic, they would always be #2 behind Hot. The bigger signal guarantees control of the cume, unless Hot screws it up big time.

Not that it would be HUGE as a mainstream CHR. (Again, signal limits the ratings it can get.) But, that might be the best possibility to siphon off some of the young end of Mix and grab a little of Hot's young audience with the rhythmic that is a part of mainstream these days.

As for "Movin'", sorry, Jammin...it's failed in almost every market. If there ever was a deader format, that's it.

BTW: Though commercial-free hours are a great positioner. I suspect issues getting advertisers could be some of what's driving that. As others have posted here, 12-18 year olds don't sell much advertising these days.
 
Jason Roberts said:
If, after being sold, the new owners decide to keep it CHR, I would think they would keep it pretty mainstream.

There is no room...I repeat...no room for a second rhythmic station. Especially given 945's signal issues.

As a rhythmic, they would always be #2 behind Hot. The bigger signal guarantees control of the cume, unless Hot screws it up big time.

Not that it would be HUGE as a mainstream CHR. (Again, signal limits the ratings it can get.) But, that might be the best possibility to siphon off some of the young end of Mix and grab a little of Hot's young audience with the rhythmic that is a part of mainstream these days.

As for "Movin'", sorry, Jammin...it's failed in almost every market. If there ever was a deader format, that's it.

BTW: Though commercial-free hours are a great positioner. I suspect issues getting advertisers could be some of what's driving that. As others have posted here, 12-18 year olds don't sell much advertising these days.
Click to expand...

I still wonder why MOViN failed. Anyway... HOT is a HORRIBLE example of a RHYTHMIC. They've left their marks so they'll do well but if 1029 and 945 launched fresh channels at the same time. It'd be a battle... even with the bad signal. I think they'll keep it CHR. Interactive and fresh. Like Radio Now.
 
Commercial Free Hour is a great positioner...if you keep your promise. What failed WLWD is they still stop the music three times each hour. This is really a slap in the audiences face.

If you go commercial free...you have to go commercial free! Listeners arent that stupid!

As for 94.5 and 106.5, this is really up in the air. CC has to spin off the properties in 6 months to new owners. This is a rush thru, and Dayton isn't exactly a happening market. So finding buyers is going to be tough, finding buyers who will purchase two stations that dont bill very well is going to be even harder.

Its kind of in the air, I agree...it would be terrible to see Dayton without a CHR, but the possibility is there!
 
kentuckymedia said:
Commercial Free Hour is a great positioner...if you keep your promise. What failed WLWD is they still stop the music three times each hour. This is really a slap in the audiences face.

If you go commercial free...you have to go commercial free! Listeners arent that stupid!

As for 94.5 and 106.5, this is really up in the air. CC has to spin off the properties in 6 months to new owners. This is a rush thru, and Dayton isn't exactly a happening market. So finding buyers is going to be tough, finding buyers who will purchase two stations that dont bill very well is going to be even harder.

Its kind of in the air, I agree...it would be terrible to see Dayton without a CHR, but the possibility is there!
Click to expand...

Yeah. Channel is better at Commercial Free Hours but the music selection is weak. I prefer WLWD's selection.
 
The only problem, and it showed in the ratings is that WLWD lost its idea of what the station is anymore. Listening to the stream on-line they played VIC then Sara Bareilles, Three Days Grace, CCMusic Factory then Usher. I wanted to scream!
 
kentuckymedia said:
The only problem, and it showed in the ratings is that WLWD lost its idea of what the station is anymore. Listening to the stream on-line they played VIC then Sara Bareilles, Three Days Grace, CCMusic Factory then Usher. I wanted to scream!
Click to expand...

It's more of a Rhythmic AC during the day.
 
kentuckymedia said:
Commercial Free Hour is a great positioner...if you keep your promise. What failed WLWD is they still stop the music three times each hour. This is really a slap in the audiences face.
Click to expand...

All this "10 in a row...", "We only stop the music...", "50 minutes of music every hour..." crap that stations are using is just that, a bunch of crap. No one will EVER remember a station because of those cheap radio slogans. People remember great radio, whatever that is, as we all have our own idea. If you ask someone what their favorite station is no one would tell you it's "_____ because they play 50 minutes of music every hour." They would tell you they like the music, a particular person on the station, a great promotion maybe but I have yet to hear someone recall a cheap station moniker for a music sweep. Stations should focus on creating good radio instead of how to best describe their station to people who are barely listening to begin with. Give them a reason and purpose to listen and you will be remembered.
 
kentuckymedia said:
amen!
Click to expand...

Thanks KentuckyMedia. I've just gone through this battle at station after station..."we have to play more music!" Then why does News/Talk do so well? Why do Programmers want their morning shows (their station cornerstones) talk so much? It's compelling! People want more music when they're hearing things they don't care about. In the age of "kids" working in large markets because "monkeys can read liner cards" (thanks Mays boys) and them not understanding and coming through the ranks to learn their craft, music radio has been beaten to death by corny, overplayed, over-recycled bits and boring "Station calls, that was, I am and coming up is..." breaks. It's crap!

Case in point here, Star in 2005-ish and their "more music guarantee." Pointless in the fact that what was the payoff if they didn't play more music? Nothing. It was a gimick to get people to listen more, but no one really remembers it. I'm a geek, so I do. Using MediaBase they gathered info that showed that they played more music than B105 day after day. That was no secret. It was also no secret that B was ahead in the ratings for several reasons, the least of which was personality based. Arbitron ratings are flawed to no end, but market study after market study done by both stations showed that Star competed with B in target demos book after book for about a year before their upgrade was pulled from them, and the reason was personalities. Star connected with the city better than B. They talked about local stuff. They aired listeners talking about local stuff. They teased the music and things they were going to talk about. Promotions made you listen. The music really didn't matter. It was what was between the music that mattered. People will listen to a 10 minute rant if it engages them. Star excelled at that. Ask people what they remember about Star and they will tell you Ken&Kitty, Jesse Tack, Chris Clare and Dawn Michaels...probably in that order because that was the order they were on air! Cume-less has made a lot of mistakes, and as great as 'GRR has done for them I wonder if they ever wonder what if they had kept that staff on 94.9, paid them a decent wage (no one but K&K made anything there)...it's not every day you get the chance to take a 30-year heritage to the mat and break even or, even beat them. TJ Holland still has to be heartbroken.

Given a chance on 94.9 they would have overtaken B. Ask any programmer who doesn't have a horse in that race. The word "lucky" was thrown around a lot when it came to Entercom pulling off the 10th hour station swap that was said to be dead. Ask around and good radio people will tell you that Star in that year was good, if not really good, radio that happened to play country music. As for reinventing the past, there are rumblings it could happen, but Tack is handcuffed at B, Ken has split from Kitty and is in San Fran, and who knows what's become of the rest.

Ah, good radio. You don't know it anymore when you hear it, but looking back you know it when you don't hear it anymore.
 
I heard Ike B on Channel on Saturday night. It was called the Wild Style. What does that mean?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom