• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Charlotte Ratings May 2026

C

CLTRadio

radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com

WFAE sets a station record as it stays #1. WDAV sees nice increase. WRFX, WPEG, WHQC and WFNZ all show big declines.
 
WBT 107.9 is #13 in the unsellable 6+. I thought they would make the top 5 or at least the top 10. Hope they are doing well in a money demo because they are getting beat 7.6 to 4.4 by a NPR station.
 
CLTRadio said:

Radio Ratings Roundup, May 2026, Part IV | Research Director, Inc.

MAY is one of those charming little months when radio stations get to discover, yet again, that warm weather, long weekends, graduations, vacations,
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WEND 2. WFAE 3. WLKO 4. WPEG 5T. WRFX, WKKT & WOSF
18-34: 1. WNKS 2. WEND 3: WLKO 4. WKQC 5T. WRFX & WFAE 7. WPEG 12. WOSF
18-49: 1. WEND 2. WNKS 3. WFAE 4. WLKO 5. WKQC 6. WRFX 7. WPEG
Click to expand...
Now this is why I suggested WOSF might be able to take over the Mix format. However, WBAV is doing worse. I remember them being on top consistently.

I don't see how a classic hits station isn't doing better with older listeners.
 
vchimpanzee said:
Now this is why I suggested WOSF might be able to take over the Mix format. However, WBAV is doing worse. I remember them being on top consistently.

I don't see how a classic hits station isn't doing better with older listeners.
Click to expand...
KQC is doing better with older listeners; older than 25-54.

Urban AC is down nationwide. It’s temporary. Both stations will bounce back. BAV has been sounding better so they’ll probably be up in the June book. I don’t listen to OSF so don’t know about them.

OSF has been Radio One Charlotte’s most successful station ratings wise. They’re not flipping it.
 
CLTRadio said:
KQC is doing better with older listeners; older than 25-54.

Urban AC is down nationwide. It’s temporary. Both stations will bounce back. BAV has been sounding better so they’ll probably be up in the June book. I don’t listen to OSF so don’t know about them.

OSF has been Radio One Charlotte’s most successful station ratings wise. They’re not flipping it.
Click to expand...
AM is dead, FM is dying, at the hands of giant corporate radio. AM is 100 year old technology, FM is 80 year old technology....Will FM be around 5 or 10 years from now?
 
TV Guy that still loves radio said:
WBT’s fall is glorious.
Even the morning zoo is now unlistenable.
Click to expand...
I hear ya. Bo seems like a nice guy, I'm not sure about the rest.

What crossed my mind is the tremendous pressure they must all be under right now. For those here who haven't been in radio, imagine an aircheck session with the program director where every word you say is critically dissected, and examined. Not fun at all when your livelihood is on the line.

People I know were gloating about funding being pulled from public radio, they thought it would go away or at least shrivel up.
I won't do that concerning 107.9 WBT and many other conservative talkers but it's interesting how for now at least, the tables have turned.
 
vchimpanzee said:
Still, it is showing up in 18-34 and 18-49, and it is not on the 25-54 list above.
Click to expand...
KQC’s core audience is Boomers, which are all 60+. Same with most of the traditional “adult” stations. Stations are keeping their core audience, people are just getting older and aging out of target demos. Think about it, a 54 year old was born in 1972, and a 25 year old was born in 2001.

I just turned 35 last month, and most of my peers still listen to PEG, NKS, etc even though we’re technically out of the 18-34 demo. I’m more of an outlier listening to BAV, KQC, RFX.

As for the younger audience, I don’t know what’s going on with them, except that they are choosing radio a lot less than older generations.
 
I listen to WAME and 63 Big WAYS, though both have signals in Charlotte (daytime only) that aren't good enough for the average person to put up with. WKQC is too loud for me.
 


Back
Top Bottom