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Charlotte's Brand New Radio Station

To repeat--

Unfortunately, stations that use syndicated programming whether it be talk (O'Reilly, Hannity, Miller, et al) or music (Country, Oldies, Standards, etc.) as a rule don't fare well in the ratings of a given market.

With that historical perspective in mind, it's unlikely that WOLS will fare much better in the ratings than it's predecessor, WNMX. That being said, I would love to be proven wrong.
 
Repeat it yet again if you wish. I get your point- I just find fault with it.
 
Jack, that's fine. Certainly, you're entitled to your opinion just as I'm entitled to mine.  In the words of the old Dave Mason song, "We Just Disagree". Now on to a couple of other points...

LaidBackJack said:
For the record..."custom voice tracking" isn't in the same league as live either. It serves the very same purpose as syndication- an effort to cut operating costs while maintaining an acceptable level of service to the public. I should also remind you that even tho the talent on those "syndicated" services isn't in the local control room, he or she is at least LIVE......and usually answers the phone....something that "custom voice tracking" can't do. Bash syndication if you wish, but has it's place, and works very well for it's intended purpose.
Click to expand...

And that has what to do with our discussion?  Do you have a response to my previous post based on specific issues that YOU raised?

yugoidar said:
There are far more examples of satellite syndicated programs that fail to garner an appreciable audience in a given market than there are success stories.

If you can cite specific examples of successful syndicated programming and stations besides the aforementioned and alluded to Rush Limbaugh, I'm open to hear them.  Probably, the most successful syndicated show after Limbaugh is "Delilah".

In my mind, a CC jock who does a customized voicetracking session for an individual station or three is hardly syndicated.

Regarding, Drake-Chenault -- are you speaking of the stations Bill Drake consulted which were each staffed with live and local personalities (no syndication, except formatics and philosophy) or the automated reels of popular music that stations subscribed to?

While many of the stations he consulted were successful, I'm not sure the automated music service resulted in any stations that were great successes from a ratings standpoint.
Click to expand...

I rest my case.  Thanks again, Jack.
 
No, yugo- no response...doesn't look like there'd be much to gain by trying to debate such an "authority" as you.
 
hschutte said:
I noticed the latest ratings for 106.1 are still low. Will the oldies format help do you think in the long term? Sometimes they do play a decent song I can listen to. However, lots of times they seem to sound like 95.7.
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I agree. Now I know people have said there is a difference between 106.1 and 95.7. Of course there is.
 
LaidBackJack said:
vchimp- if you like 98.3, try 550 out of Statesville. Virtually the same format.
Click to expand...
It would be nice, but I actually have a worse problem with 550 AM. The car I just bought has lousy AM reception.

550 AM is for going to the mountains, which I plan to do soon.
 
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