When the economy is good, both clusters bill well from what I know. As mentioned, from a ratings standpoint, the market has some stars and then a big pack of stations. The town is somewhat unique in that it is a bit ecclectic for its size. It is a live music hub for the state with JPJ and the other venues. Keep in mind that all the big acts play there instead of Richmond. U2 and Metallica played there last fall...and JPJ has "A" level acts most every month.