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CHICAGO ARBITRON RATINGS: FEBRUARY 2011

radioaircheck said:
If you put on WBBM AM Similcast, put it on 96.3 and move The B over to 105.9
Click to expand...

WBBM-FM doesn't have to be parked at 96.3--CBS can move the calls to any of their other frequencies.
 
radioaircheck said:
If you put on WBBM AM Similcast, put it on 96.3 and move The B over to 105.9
Click to expand...

The B has been on 96.3 for too long is a well-known brand. IMHO, CBS doesn't tamper with brand identity. They have too much time and money invested in the B-96 brand. :)
 
radioaircheck said:
If you put on WBBM AM Similcast, put it on 96.3 and move The B over to 105.9
Click to expand...

They won't change 96.3--too many presets. They'd be crazy to tamper with that habit. IMO it would be a dumb move to change 96.3. They'd anger too many listeners.
 
No way will they or should they change 96.3. They put KCBS on FM and 106.9's calls are still KFRC.

I'm actually surprised they didn't flip 105.9 before 104.3...Fresh was doing much worse. It'll never do any better, a "timetable" is stupid. Isn't it the lowest rated full power CHICAGO FM?
 
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