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Chicago gets hurban station.

davideduardo

davideduardo

Moderator/Administrator
Staff member
From Inside Radio

Reggaeton gets hotter - Univision will flip its Chicago "Viva" simulcast tonight at midnight.
The Sun-Times reports that WVIV, Highland Park (103.1) and WVIX, Joliet (93.5) will drop Spanish hits to do reggaeton as "La Kalle" - the same station name Univision's using elsewhere.
 
> From Inside Radio
>
> Reggaeton gets hotter - Univision will flip its Chicago
> "Viva" simulcast tonight at midnight.
> The Sun-Times reports that WVIV, Highland Park (103.1) and
> WVIX, Joliet (93.5) will drop Spanish hits to do reggaeton
> as "La Kalle" - the same station name Univision's using
> elsewhere.
>

<a target="_blank" href=http://www.suntimes.com/output/feder/cst-fin-feder071.html>It was also in Feder this morning.</a>

Dialing: Adios, 'Viva'

*Univision Radio is pulling the plug on "Viva," the Spanish-language pop/rock simulcast on WVIX-FM (93.5) and WVIV-FM (103.1).

As of midnight tonight, the two stations will be transformed into "La Kalle," airing a high-energy version of reggaeton dance music geared to listeners between the ages of 18 and 34.

"We are excited to launch 'La Kalle' to meet the needs of the younger Hispanics in the Chicago area," said Gary Stone, senior vice president and chief operating officer of Univision Radio. "Our research demonstrated a strong desire for a reggaeton-formatted station, and we have delivered."

Reggaeton originated in Puerto Rico and combines Latin tropical sounds, Jamaican reggae music and hip-hop.

On-air personnel is expected to remain the same

-A<P ID="signature">______________

</P><P ID="edit"><FONT class="small">Edited by RockManAC on 07/07/05 03:16 PM.</FONT></P>
 
> > What does "La Kalle" translate to in English?
>
>
> Means "The Street"
>
I thought it was spelled with a "c". I didn't understand the translation because of the spelling.
 
Flip it? Jesus, they've been playing Reggaeton for weeks now. I guess this is just the officialness of it all.

> From Inside Radio
>
> Reggaeton gets hotter - Univision will flip its Chicago
> "Viva" simulcast tonight at midnight.
> The Sun-Times reports that WVIV, Highland Park (103.1) and
> WVIX, Joliet (93.5) will drop Spanish hits to do reggaeton
> as "La Kalle" - the same station name Univision's using
> elsewhere.
>
 
> Flip it? Jesus, they've been playing Reggaeton for weeks
> now. I guess this is just the officialness of it all.
>

Thay have been playing SOME reggaetón for a year. They just did a full reggaetón weekend, and the response was enough to convince them to make reggaetón the full format.
 
> > > What does "La Kalle" translate to in English?
> >
> >
> > Means "The Street"
> >
> I thought it was spelled with a "c". I didn't understand
> the translation because of the spelling.
>

It is correctly spelled with a 'c' but the station name is written the way the lifestyle writes things.
 
> It is correctly spelled with a 'c' but the station name is
> written the way the lifestyle writes things.

Spelling incorrectly is now a lifestyle?
 
> > It is correctly spelled with a 'c' but the station name is
>
> > written the way the lifestyle writes things.
>
> Spelling incorrectly is now a lifestyle?
>

Things like Phat and club DJs with bizarre ways of spelling that would be pronounced as the "normal" word are actually rather original.

The "K" is not in the traditional Spanish alphabet. So using it to replace a "C" sounds the same and makes the word look hip and unique. Everyone knows how to spell the word correctly... just as folks in LA know "kiss" is not spelled "kiis."
 
> It is correctly spelled with a 'c' but the station name is
> written the way the lifestyle writes things.

Ah, yes, the "lifestyle". It's common knowledge that "the street" is real and all people who work, speak properly, dress normally and spell words that actually exist are uncool. Only "the street" keeps it "real" and that's "cool". Illiteracy, predators, drug dealers, pimps and mindless idiots perpetuating the stereotype. Great for the community.
 
"just as folks in LA know "kiss" is not spelled
kiis."
-----------------------------------------------

You really want to put money on that one David?

As long as it's cool and hip it's OK. And you wonder why most kids can't read, write add or subtract properly? The entire pop culture has now been compartmentalized into stupidity, ignorance and excuses for it all because they're "cool". I don't see that as a lifestyle I see that as catering to the lowest common denominator and dumbing everyone down to it.

Pretty soon everyone's going to sound like they dropped out of school in 8th grade, dress like they shopped at a salvation army and THEY'LL be considered the cool people.

The "culture" you are speaking of chooses their lifestyle and resents those who don't. Watching them on their "media blitz" talk about how "real" everything is where they came from. Please, spare me. Their lifestyle choices are their own. There's more opportunity to walk away from that "lifestyle" than ever before but it's not considered "cool". Only being "down" is cool.

The "lifestyle" is a "lifestyle" of choice because the alternatives to that lifestyle are considered "uncool" or "not real". Little things like starting at a minimum wage job not winding up there with kids. Little things like learning how to communicate with people so you can get a job, start your own business and own a home. Little things like that. But that's not "cool", it's not "hip" and only those living the lifestyle are. They ridicule anyone who isn't living "their way".

The BS has run its course. Using a marketing term to further a record label's sales at the expense of manipulating minds to perceive something in that manner solely for the reason to gain profit is everything these clowns who rap about "the lifestyle" supposedly hate - UNTIL THEY GET RICH. It's laughable and so is the excuse for the format and the "lifestyle" which is precisely why it's successful and that's sad.
 
>
> The BS has run its course. Using a marketing term to further
> a record label's sales at the expense of manipulating minds
> to perceive something in that manner solely for the reason
> to gain profit is everything these clowns who rap about "the
> lifestyle" supposedly hate - UNTIL THEY GET RICH. It's
> laughable and so is the excuse for the format and the
> "lifestyle" which is precisely why it's successful and
> that's sad.
>

The use of misspelling and even modification of grammar are fairly universal, and have been for a century or so. I have a collection of Life magazines going back to the first year of publication, and the use of "K" to distinguish from the plain old "C" existed in the early part of the 20th Century. "Winston tastes good like a cigarette should" is repudiated by grammarians but was the slogan of one of the most successful ad campaigns ever.

I am fortunate to be a polyglot, and I see this modification of language and spelling in Italian, Portuguese and Spanish as well as in English. It certainly does not seem to harm the ability to communicate. Language itself is pretty dynamic, and absorbs the most common of these usages and of street slang and goes on quite well.

Specifically talking about reggaetón, we are talking about the lifestyle of assimilated and second generation Hispanics... many of whom use Spanglish among themselves and who have created a whole cultural group with unique forms of expression. Those of us who can speak Spanglish know exactly when to use it and when not to... it is like a third language that we share as a common element.

Trying to blame the failings of the educational system in the US on the lyrics of songs is ingenuous.
 
> > It is correctly spelled with a 'c' but the station name is
>
> > written the way the lifestyle writes things.
>
> Ah, yes, the "lifestyle". It's common knowledge that "the
> street" is real and all people who work, speak properly,
> dress normally and spell words that actually exist are
> uncool. Only "the street" keeps it "real" and that's "cool".
> Illiteracy, predators, drug dealers, pimps and mindless
> idiots perpetuating the stereotype. Great for the community.
>

Actually, the average age of Hurban listeners is 27, and the music has little if nothing to do with drugs and pimps.
 
> Trying to blame the failings of the educational system in
> the US on the lyrics of songs is ingenuous.
>

Do you think that public schools should allow the use of Spanglish (or any non-standard English) in the educational process?
 
> > It is correctly spelled with a 'c' but the station name is
>
> > written the way the lifestyle writes things.
>
> Ah, yes, the "lifestyle". It's common knowledge that "the
> street" is real and all people who work, speak properly,
> dress normally and spell words that actually exist are
> uncool. Only "the street" keeps it "real" and that's "cool".
> Illiteracy, predators, drug dealers, pimps and mindless
> idiots perpetuating the stereotype. Great for the community.
>
Ahem, that's JUST as stereotypical as suggesting that all dance fans are meth-eating, narcissistic gay men, and that wouldn't be correct, either.....
 
> > Trying to blame the failings of the educational system in
> > the US on the lyrics of songs is ingenuous.
> >
>
> Do you think that public schools should allow the use of
> Spanglish (or any non-standard English) in the educational
> process?
>
Perry,

How is that a radio question? Take a hike, troll....
 
Ahem, when's the last time you saw a hip hop star not catering to the stereotypical thug in an interview?

There's many artists who produce dance music that are both gay and not gay, that's not what they talk about in their music, their lifestyle is not in their music. Dance music is inspiring at times. It's not ignorant (aside from the blatant club hits like (BLEEP) On Cocaine and others however what's the chances of that ever getting mainstream play?) 90% of hip hop is about gettin' laid in some escalade, getting girls to respect the architect because he's "got money" or other material issues. It's about life on the streets but when you're living large you may remember it but you don't live it anymore. When it gets to that point it's all about gettin' laid and paid and that's all.

While there's nothing wrong with fun music, the overwhelming majority of hip hop is ignorant, degenerative, degrading and sadistic. It comes from many street thugs who rapped to get out of the lifestyle. But as we've seen in many cases lately like Lil Kim, Cassidy, T.I. and others, they never leave the lifestyle because they're thugs and always will be and this comes from a man who grew up where they came from and never used it as an excuse to behave in the manner they behave, even after they have every possession known to man.
So much for their "suffering" and "rapping" about it when they're on Pimp My Ride and other shows flashing their wealth. The excuse goes down the tube.

In the beginning the music was real, now it's disposable, phony, fake and does more damage to our community than any other form of music before it.




> > > It is correctly spelled with a 'c' but the station name
> is
> >
> > > written the way the lifestyle writes things.
> >
> > Ah, yes, the "lifestyle". It's common knowledge that "the
> > street" is real and all people who work, speak properly,
> > dress normally and spell words that actually exist are
> > uncool. Only "the street" keeps it "real" and that's
> "cool".
> > Illiteracy, predators, drug dealers, pimps and mindless
> > idiots perpetuating the stereotype. Great for the
> community.
> >
> Ahem, that's JUST as stereotypical as suggesting that all
> dance fans are meth-eating, narcissistic gay men, and that
> wouldn't be correct, either.....
>
 
The only failings of our educational system comes from those who wish to not set a common standard. Common sense and logic say ONE LANGUAGE as a national language needs to mastered if you're going to fit into the society in which you reside.

I am fluent in three languages and one of them allows me to work for the Government (on a part time basis) because so few people can read, write or speak it.

There's nothing wrong with foreign language formats as long as we realize that here in the Unites States, English is the first language. Those who fight that for "their own people" do their own people a diservice because it drives animosity and resentment because of the special treatment given to those who don't have to do what the rest of us must in order to live our lives.

While that's all off subject, Reggaeton is being presented now as a "lifestyle". Better define that lifestyle and who are it's representatives and what are they representing. Calling it something is one thing, defining it and then dissecting the reasons for its existance can mean the difference between it being legitimate or just another marketing term created to sell product.

> > Trying to blame the failings of the educational system in
> > the US on the lyrics of songs is ingenuous.
> >
>
> Do you think that public schools should allow the use of
> Spanglish (or any non-standard English) in the educational
> process?
>
 
SJS,

I see your point however I think in the context of deciding the legitimacy of a music fitting a "lifestyle", it has some merit seeing as though David made mention of it in replying to a post I made challenging the legitimacy of this term "lifestyle" which is now a cliche' marketing term.

Just because some people live a certain way doesn't mean it's a good way to live. Sometimes "lifestyle" is used to define a justification for the way some people live their lives solely for the purpose to sell music, clothing and products. While that fine, so is seeing through it all.

While it may start out pure and innocent and revealing it soon gets bastardized and exploited as those selling the term to the masses are doing so because it generates so much money in sales. So much for the message.

> > > Trying to blame the failings of the educational system
> in
> > > the US on the lyrics of songs is ingenuous.
> > >
> >
> > Do you think that public schools should allow the use of
> > Spanglish (or any non-standard English) in the educational
>
> > process?
> >
> Perry,
>
> How is that a radio question? Take a hike, troll....
>
 
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