• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Chicago March PPMs

Not much movement overall.

However, of some interest is WLUP. Despite the few squeaky wheels out there (like "Save" the Loop), their classic rock move seems to be paying off with men 25-54. And I must concur that I am more apt to check them out now and then than I was before the format adjustment. Going back a few months, you'd hear a rock classic followed by some crap head banging tune. In the end, I quit bothering with 97.9. And now that they are back as a classic rocker, I am back from time to time. Count me amongst the cume.

Bringing this back into the thread......

It's far too early to read anything into the PPMs. WJMK spent half of the month as *Jack*. And WLS-FM hadn't changed a thing yet either. WILV still hasn't. To me, the first inklings of what's happening will not be seen until sometime in the summer. Personally, I root for WLS-FM to live well and prosper; but it would be nice if all four of the above-mentioned stations could do so. Each has a pretty good niche in the marketplace.
 
BRNout said:
Not much movement overall.

However, of some interest is WLUP. Despite the few squeaky wheels out there (like "Save" the Loop), their classic rock move seems to be paying off with men 25-54. And I must concur that I am more apt to check them out now and then than I was before the format adjustment. Going back a few months, you'd hear a rock classic followed by some crap head banging tune. In the end, I quit bothering with 97.9. And now that they are back as a classic rocker, I am back from time to time. Count me amongst the cume.

Bringing this back into the thread......

It's far too early to read anything into the PPMs. WJMK spent half of the month as *Jack*. And WLS-FM hadn't changed a thing yet either. WILV still hasn't. To me, the first inklings of what's happening will not be seen until sometime in the summer. Personally, I root for WLS-FM to live well and prosper; but it would be nice if all four of the above-mentioned stations could do so. Each has a pretty good niche in the marketplace.

I agree that we will not get a true reading on WJMK until the summer.
 
They switched up the Morning Show at WKSC, and it's still down to a 2.8 - I'm assuming Clear Channel can run it cheaply, otherwise they'd be talking about flipping formats
 
BRNout said:
However, of some interest is WLUP. Despite the few squeaky wheels out there (like "Save" the Loop), their classic rock move seems to be paying off with men 25-54. And I must concur that I am more apt to check them out now and then than I was before the format adjustment. Going back a few months, you'd hear a rock classic followed by some crap head banging tune. In the end, I quit bothering with 97.9. And now that they are back as a classic rocker, I am back from time to time. Count me amongst the cume.

this just goes to show now many "sissies" live in this town. the loop is now like a 200 song 8-track tape. do they even play 200 different songs ? seems not too me.
 
outcast said:
this just goes to show now many "sissies" live in this town. the loop is now like a 200 song 8-track tape. do they even play 200 different songs ? seems not too me.

"Sissies"? Spare me the uneducated nonsense. If you knew anything about radio, you'd know that they could not stay with the horribly programmed format that they had. You can't mesh together classic 60s rock with new hard metal (that few listen to) and expect to have a coherent format. It came off like a train wreck and lost tons of money.

Fact is, Q101 covers a lot of the newer music and WDRV was/is dominating with their classic rock-ish format. By going straight-on classic rock, Emmis is already picking up a lot of listeners who tuned out both of their stations long ago. They are harder edged than the very well-executed Drive and get to pull some audience from there.

And, they have far more than a 200 song playlist. Probably more like 500 to 600. And what do you expect in any big market commercial station? Free form rock? Unfortunately, it's not 1969 anymore and that concept went out with 10 cent pay phones. Perhaps even sooner.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom