http://ratings.****************/cgi-bin/rol.exe/arb005
BRNout said:Not much movement overall.
However, of some interest is WLUP. Despite the few squeaky wheels out there (like "Save" the Loop), their classic rock move seems to be paying off with men 25-54. And I must concur that I am more apt to check them out now and then than I was before the format adjustment. Going back a few months, you'd hear a rock classic followed by some crap head banging tune. In the end, I quit bothering with 97.9. And now that they are back as a classic rocker, I am back from time to time. Count me amongst the cume.
Bringing this back into the thread......
It's far too early to read anything into the PPMs. WJMK spent half of the month as *Jack*. And WLS-FM hadn't changed a thing yet either. WILV still hasn't. To me, the first inklings of what's happening will not be seen until sometime in the summer. Personally, I root for WLS-FM to live well and prosper; but it would be nice if all four of the above-mentioned stations could do so. Each has a pretty good niche in the marketplace.
BRNout said:However, of some interest is WLUP. Despite the few squeaky wheels out there (like "Save" the Loop), their classic rock move seems to be paying off with men 25-54. And I must concur that I am more apt to check them out now and then than I was before the format adjustment. Going back a few months, you'd hear a rock classic followed by some crap head banging tune. In the end, I quit bothering with 97.9. And now that they are back as a classic rocker, I am back from time to time. Count me amongst the cume.
outcast said:this just goes to show now many "sissies" live in this town. the loop is now like a 200 song 8-track tape. do they even play 200 different songs ? seems not too me.