BRNout said:Why the Score and not WBBM? Seems like CBS could get much better ratings and ROI on an FM simulcast of WBBM. Such an arrangement would be a monster in the ratings for many years to come - even 25-44, with much better demos than 780 gets now. The Score on FM wouldn't pull those numbers.
You guys need to get your thinking outside of that WSCR "box". WBBM on FM is less 'risky' for CBS Radio than WSCR.
Putting WBBM on FM would make more sense to me than WSCR. WBBM's listeners come from all walks of life. WSCR appeals mainly to sports fans. Besides, then I wouldn't have to listen to that darned hiss in the background. Of course, they could always get a clue and turn off the IBOC, but I'm not holding my breath...