CHR ratings

[AMRocks]

Did you see the latest 6+ ratings for Miami-Fort Lauderdale? The 3 CHR's in town are neck and neck in 6+
Power 96 is down -- to a 3.6. Y100 is also down -- to a 3.5 and Hits 97.3 is more or less flat (up a tenth of a point) to 3.3

They rank #10, 11 & 12

My thoughts on the stations: Lately I've been liking the music on Power more. They are playing some older songs, especially in their music mix hours. Today, I heard a Beastie Boys song..and not at noon during the lunch mix! Very refreshing! And good for getting slightly older demos.
Y sounds stale to me. Literally. There was that new David Guetta/Sia tune playing on both Hits and Y at the same time and 97.3 sounded noticeably better in my car. Y was flat. I'm betting Elvis Duran does well in the morning for Y100. He's been on a LONG time.
As far as 97.3 goes, I think the station sounds really good. The music mix seems a bit fresher than the other stations. (Sure, every other song seems to be either Bieber or Taylor Swift, but I hear some new songs that I'm not familiar with, too.) But I'm NOT a fan of DJ Laz. Nothing exciting to me when I listen to his show. He doesn't seem to fit the idea of a CHR to me. He seems to slow things down for me.

Do you think South Florida can continue to handle 3 CHR's? Who do you think will blink first (read: format change) ?

 

[Mike Sheridan]

All 3 could be around for awhile. There is money in the audience delivered by CHR. Look at it this way, you have CBS, Cox and I-Heart. They each have a sales and marketing group. Joe Advertiser wants to be on a CHR station, each group has one and can satisfy the advertiser's request. I saw formats line up like that in Charlotte, where CBS and then Clear Channel seemed to have stations on each side that matched each other They each had stations that were CHR, Country and AC. CBS and Clear Channel could sell against the other.

 

[Ai4i]

What would their 10, 11, & 12 positions be if there were only two of them, assuming nothing else changed?

 

[davideduardo]

What would their 10, 11, & 12 positions be if there were only two of them, assuming nothing else changed?

Using the pre-holiday period, in 18-34 WPOW is 4th, WHYI is 6th and WFLC is 11th. 18-49 is about the same.

Generally, when a third competitor goes away, the two surviving stations share about half of the total share it had, while the rest goes to all the other stations in some manner.