The competition may already be here. The last 12+ Arbitron shows Alice lost 2 full points. That happened right at the same time KLAZ in Hot Springs overhauled it's playlist and shook up the talent. The new morning show is edgy and fresh and KLAZ blawtorches right into LR. I'm not saying it's all KLAZ, but those numbers went somewhere....
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CHR/Top 40 stations in Little Rock
- Thread starter sportsannouncer
- Start date
i don't think that KLAZ, a hot springs station will ever be a force in little rock radio.
and as always, the 12+ numbers are just the beauty contest or the glitter that gets people all in a tizzy. they really don't mean a lot in the scheme of things.
as far as "blowtorching into little rock" - oh really? haskell maybe, but it doesn't "blowtorch" into little rock. swlr, okay. but not at the house in the heights.
and as always, the 12+ numbers are just the beauty contest or the glitter that gets people all in a tizzy. they really don't mean a lot in the scheme of things.
as far as "blowtorching into little rock" - oh really? haskell maybe, but it doesn't "blowtorch" into little rock. swlr, okay. but not at the house in the heights.
WAIT....I thought I read someone suggested KLAZ took 2 shares of 12+ numbers away from KLAL....bhbhbhahahbhbhbhbhbhahahbhbhabahabhaahbahbabhabhb....I'm sorry....bhbahbhabhbhbhahabhabhabhabhabhabh...no really...bhabhbhabhabhabhabhbhh....stop, my sides are hurting...bhabhbhahbhabhbhbhabhabh....
Maybe one day....babhabhabhabhabhabhbahbahahabhabh
Maybe one day....babhabhabhabhabhabhbahbahahabhabh
Nothing's changed Old Timer. 12+ has always been the most spinnable number out there. I don't remember saying that KLAZ was going to become a "force" in the Little Rock market, but there certainly is the possibility of a feisty competitor of coming in and picking off some low hanging fruit from a powerhouse that might have gone just a bit stale.
Go ahead and laugh ARM. You could be right. It might never happen, but if Alice's management shares you're attitude...well let's just say I've seen what can happen when the King of the Hill gets fat and soft.
However, take my comment for what it, is. Not a prediction as much as speculation. Considering that I'm Oh-for-a-lifetime in hitting football pools, I don't profess to have any special knowledge or insight when it comes to predictions that anyone else doesn't.
Go ahead and laugh ARM. You could be right. It might never happen, but if Alice's management shares you're attitude...well let's just say I've seen what can happen when the King of the Hill gets fat and soft.
However, take my comment for what it, is. Not a prediction as much as speculation. Considering that I'm Oh-for-a-lifetime in hitting football pools, I don't profess to have any special knowledge or insight when it comes to predictions that anyone else doesn't.
100.3 needs some good competition too. Too bad they won't ever bring Lick 106.3 back. With 2 stations, hopefully Crain will do something with the ever changing "Archway" building.
I enjoyed working for Crain in Searcy. Hopefully they can do great things with their new aquisition.
I enjoyed working for Crain in Searcy. Hopefully they can do great things with their new aquisition.
radiosaur said:
apparently (from what i've gleaned and/or been told from previous employers - my interpretation could be completely wrong, as it has happened before ;-) ) - too much niche formatting, hence the "wall of women" over at the B98/Alice camp, for example...and others along that lane of thinking. know what i mean? apparently, the 25-34's and 25-54 women are "the" target, since they have been known to be the ones controlling the purse-strings...and the radio dials. there really isn't a broad-based format...anywhere that i can think of that really is a "top-40" station like a lot of us grew up with. it's things like that, and the fact that most teens don't fill out diaries due to all that "other" competition radio has with video games, TV, ipods, computers or whatever. i know all about trying to get teens at night on the radio - when i was doing nights, i had higher numbers than the morning show...12+ of course.
but what are disney-radio's 12+ numbers? and gosh, how do they stay on the air with just the teen listeners? or do the mommies (and/or daddies) in the mini-vans and SUVs listen too?
Noiseboxxx said:radiosaur said:
apparently (from what i've gleaned and/or been told from previous employers - my interpretation could be completely wrong, as it has happened before ;-) ) - too much niche formatting, hence the "wall of women" over at the B98/Alice camp, for example...and others along that lane of thinking. know what i mean? apparently, the 25-34's and 25-54 women are "the" target, since they have been known to be the ones controlling the purse-strings...and the radio dials. there really isn't a broad-based format...anywhere that i can think of that really is a "top-40" station like a lot of us grew up with. it's things like that, and the fact that most teens don't fill out diaries due to all that "other" competition radio has with video games, TV, ipods, computers or whatever. i know all about trying to get teens at night on the radio - when i was doing nights, i had higher numbers than the morning show...12+ of course.
but what are disney-radio's 12+ numbers? and gosh, how do they stay on the air with just the teen listeners? or do the mommies (and/or daddies) in the mini-vans and SUVs listen too?
Gah. That was radio at its finest imho.. I enjoyed listening and calling in at night. That was better than any morning show could have ever been.
Noiseboxxx said:but what are disney-radio's 12+ numbers? and gosh, how do they stay on the air with just the teen listeners? or do the mommies (and/or daddies) in the mini-vans and SUVs listen too?
I'd rather listen to someone scrape fingernails across a chalkboard than listen to Radio Disney. Oh wait, it's kind of the same actually. KLAZ isn't far off that mark either.
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