This very topic came to mind after Mr. Barechest resigned. NY Congressional 26 cuts across Buffalo and Rochester, as noted on
this map. It's a large district. The Rochester and Buffalo radio and television stations owe Chris Lee and House Speaker John Boehner (who reportedly told Lee his club membership was terminated), a case of champagne.
NY 26 registration leans Republican 60-40, but after Lee's antics it's conceivable that Dems have a chance. The larger question is, given that congressional districts will be re-drawn, is this a two year seat? Both parties are apt to spend a lot of money for a seat that might be consolidated in two years as a result of the population loss measured by the 2010 census. Who runs? The party bosses will pick the candidates largely, I think, on how much money the candidates themselves are able to bring to the race. Tha national committees will be watching closely and step in if the polling gets out of hand. Expect to hear a lot of sturm and drang about "the job killing health care bill" and "tax cuts for the rich." (Please let's not get into a political braw here, I mentioned talking points for each party.) The Repubs don't want to lose the district. The Dems want to make the Repubs work for it.
Now here's the "let's get back to radio" payoff question: If you were a buyer for either party, what radio stations would you buy? I'd be all over WHAM, WYRK, WBEE and WBEN, with some money on WYSL and WBTA. I think this race will be like a primary, with a light to medium turnout by the party stalwarts, primarily 35+. How much of the ad pie will radio get for this race? I'm thinking TV gets at least 60%. I hope the mods don't toss this thread. It's a very good on-radio topic. Props to Rox for posting.