• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

CHRIS MONTEZ

I'm old enough to remember when advertisers used jingles and songs written specifically for them. A few memorable examples are "It's the real thing..." and "See the USA in your Chevrolet..." and "Go Greyhound..." and "You deserve a break today..." and "Brylcreem, a little dab'll do ya..." and "Pan Am makes the going great." I have no idea what was the first old song to be used in a commercial but I wish the trend had never started. Every time I hear an old song in a commercial, that song is forever ruined for me. The Isley Brothers' That Lady was ruined for me the first time I saw it used in a tv ad showing a woman dancing with a fershlugginer dust mop! I could give several hundred more examples---John Lennon's anthem Revolution in a tennis shoe commercial???---but doing so would make me too depressed.
 
At the same time I'm wondering how many young people are exposed to songs they've not heard before and how many of those develop a new appreciation for the Golden Oldies.
 
I noticed tonight that "Our House" (not the CSN&Y version) is now running on a Target commercial.
 
firepoint525 said:
I was never even aware of "I Melt With You" by Modern English until it was used in Taco Bell and Burger King commercials. I am sure that I am not the only one for whom that is true!
Click to expand...

I am the opposite case, I danced to this song in alternative music clubs when it was a new release, but until your post
I had no idea anyone had ever used it in a commercial.
 
Donovan recorded a song in the '60s that first played on a certain shampoo commercial marketed toward women. "Release" of the song came later. Anybody remember the title? Warning: if you know the answer, you're as old as me (are you listening LAR?).
 
jfrancispastirchak said:
Donovan recorded a song in the '60s that first played on a certain shampoo commercial marketed toward women. "Release" of the song came later. Anybody remember the title? Warning: if you know the answer, you're as old as me (are you listening LAR?).
Click to expand...
That wouldn't be "Wear Your Love Like Heaven," would it? I vaguely remember that from a commercial, but I did not know it was released after the commercial. I think Donovan's "Catch The Wind" was used fairly recently in a commercial promoting wind as an alternative energy source.

Tom Wells said:
firepoint525 said:
I was never even aware of "I Melt With You" by Modern English until it was used in Taco Bell and Burger King commercials. I am sure that I am not the only one for whom that is true!
Click to expand...

I am the opposite case, I danced to this song in alternative music clubs when it was a new release, but until your post
I had no idea anyone had ever used it in a commercial.
Click to expand...
Same here—I only remember it from that '80s movie Valley Girl, but I couldn't tell you if the song or the movie came out first.

landtuna said:
I noticed tonight that "Our House" (not the CSN&Y version) is now running on a Target commercial.
Click to expand...
I think Target has quite the marketing department. Their Christmas commercial 4 or 5 years ago featured some really nifty music. It turned out to be a customized version of a song called "My Patch" by Jim Noir.
 
Donovan's Wear Your Love Like Heaven was used in ads for Lemon Up shampoo. Show of hands---how many of you have even heard of Lemon Up? The name is too similar to 7-Up and Bubble-Up. Maybe people were trying to drink it instead of shampooing with it.

The Temptations' Get Ready was recently used in an ad showing schoolchildren outside a school, modeling the newest fashions from JC Penney. It was very unsettling to me to hear "Start makin' love to you..." in an ad featuring young kids. Are advertisers so desperate to find old songs to put in commercials that they don't even bother to listen to the words?
 
Yes, I used and preferred Lemon Up Shampoo. Wish I'd kept one of the plastic life size lemons attached to the bottle cap.
I run Lemon Up commercials on my pt 15 AM..... The juice of one whole lemon, not just some lemon-ey smell.

But I don't remember the association between "Wear You Love Like Heaven" and Lemon Up. ???

I DO think I remember hearing it as a commercial music bed, but I never tagged it to Lemon Up.


Re: Get Ready by Rare Earth... It was not yet definitive in 1968 that "making love" meant sweaty sex.
There was still a lingering impression from the "old days" that this meant a stage of "wooing and attraction"..... .Wooo!

This was back when the suggestion of "dirty" was more alluring than the dirt itself.
 
jfrancispastirchak said:
Tom Wells said:
But I don't remember the association between "Wear You Love Like Heaven" and Lemon Up. ???
Click to expand...

You're right. Wear Your Love... was the music bed for a cosmetics product.
Click to expand...

The product name was something like "Love's Baby Soft". as reported by my brain.....can others confirm, or correct?
And if I'm correct, what WAS the product?
 
There seems to me there so many hits of the 60's we just don't hear anymore. You have Chris Montez, Tommy Roe, a song other than "These Boots Are Made From Walking" from Nancy Sinatra and may others. Plus, there are some great songs from the 50's that are not getting air play.
Instead, we get the same records over and over.

WDJO in Cincinnati used to have a great mix of 50's and 60's and now the 50's are gone and they have gone to a number of 70's cuts instead.
They are driving their core audience away.

I love the mix of True Oldies but come on why does it have to be Scott Shannon 24/7? Scott get some great jocks that fit the Oldies format and really blow away the competition.
 
Radio 25 said:
There seems to me there so many hits of the 60's we just don't hear anymore. You have Chris Montez, Tommy Roe, a song other than "These Boots Are Made From Walking" from Nancy Sinatra and may others. Plus, there are some great songs from the 50's that are not getting air play.
Instead, we get the same records over and over.

WDJO in Cincinnati used to have a great mix of 50's and 60's and now the 50's are gone and they have gone to a number of 70's cuts instead.
They are driving their core audience away.

I love the mix of True Oldies but come on why does it have to be Scott Shannon 24/7? Scott get some great jocks that fit the Oldies format and really blow away the competition.
Click to expand...





I think DJO is past driving their core audience away. I think they are gone.
 
Tom Wells said:
firepoint525 said:
I was never even aware of "I Melt With You" by Modern English until it was used in Taco Bell and Burger King commercials. I am sure that I am not the only one for whom that is true!
Click to expand...
I am the opposite case, I danced to this song in alternative music clubs when it was a new release, but until your postI had no idea anyone had ever used it in a commercial.
Click to expand...
What year was that?

I believe that it began to be used in commercials in the early '90s, although it may have been more recent than that.
 
I'm going to say it must have been in 1982-1983, when I was 21.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom