Re: Negative, Christmas hell really is upon us.
> Even though Magic had been doing samplers the previous 2
> weekends, they made it official this last Friday. Listening
> this evening, the Christmas hell is on the airwaves.
>
> They had been waiting until the day after Thanksgiving in
> previous years.
>
> Like a previous poster mentioned, they must be trying to get
> the leg-up in the Birmingham market.
At least they waited this long. The AC station in the Savannah market (CC-owned) began its all-Christmas format on <u>November 1st!</u>
Even better, a competing 'soft AC' that same day changed not just its music but also its name: "Christmas 107.9"
I don't listen to either station, so it usually doesn't faze me. Trouble is, many stores play one of 'em on their PA. And wouldn't ya know it, those are the ones with the slowest check-out lines.
-RW