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Christmas Music

WhoseLineFan said:
WZID plays the same songs too I noticed.
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WRCH in Hartford too. Noticed it last year too. My Mom is a Christmas Music fanatic and I put on the stream of WOGL 98.1 out of Philly for her the other day. She said they played a much larger variety of Christmas Music than WRCH. Speaking of WRCH they played one from 2008 called "Ho Ho Ho" by The Chipmunks for the first time on Friday and again this morning. It's a horrible song. Mostly because the "new" music by The Chipmunks suck.
 
I'd like to challenge the stations to have a "Christmas In July" day next summer when they play 24 hours of Christmas music. Any takers?
 
Retro said:
It would be a good stunt! :D
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A stunt for sure...but would there be any listeners?

I don't think so.

Also, how many people will you drive away that might find other stations and never come back.

Considering how many complaints come in when the stations DO start playing Christmas music "It's too early", "You're rushing the season", "your commercializing it"......I think the backlash would be.....errr....not good.

American advertisers began using Christmas in July themes in print for summertime sales as early as 1950.[13] In the United States, it is more often used as a marketing tool than an actual holiday.
 
Wimmmex said:
A stunt for sure...but would there be any listeners?

I don't think so.

Also, how many people will you drive away that might find other stations and never come back.

Considering how many complaints come in when the stations DO start playing Christmas music "It's too early", "You're rushing the season", "your commercializing it"......I think the backlash would be.....errr....not good.

American advertisers began using Christmas in July themes in print for summertime sales as early as 1950.[13] In the United States, it is more often used as a marketing tool than an actual holiday.
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Nobody's going to abandon your station for good if you break format for 2 minutes on the hottest day of the year and play "Frosty the Snowman," especially if the DJ talks it up with comments about the weather. But I agree that anything that would give the listener the impression that it was going to be all-Christmas, all the time indefinitely would be a potential station switcher.
 
Wimmmex said:
No? You should see what happens to PPM's when the first :60 commercial begins! LOL
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The audience loss during the first commercial is about 12%. The audience loss for a bad or burnt out song can be double that.

I'd rather run back to back My Pillow ads than a whole Christmas song in July.
 
MarcB said:
Then how (on the TV side) does Hallmark Channel get away with their "Christmas in July" stunt? And the three major shopping networks All do "Christmas in July" days.
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In the TV cases, the first is all about seasonal movies that can really play at any time, and the second is about gift giving... which just needs an excuse, not a season.
 
MarcB said:
Then how (on the TV side) does Hallmark Channel get away with their "Christmas in July" stunt? And the three major shopping networks All do "Christmas in July" days.
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Your parenthetical thought answers your question. That's TV - cable TV, at that. Radio and TV are distinctly different. TNT ran 6 Star Wars movies this past weekend because the new movie opens tomorrow. Mix or Magic aren't going to play the Imperial Death March or the Mos Eisley cantina song in power rotation this week.

As for the shopping networks, "Christmas in July" creates images of sales on cheap items, similar to what you see around Christmas.
 
Boston's christmas radio thread!

I wonder what the radio stations are doing for Christmas. I know that Magic 106.7 has Christmas music until Monday night at 12. What are the other stations doing?
 
When country stations go all-Christmas for Christmas Eve and Day, they usually mix country artists and more traditional Christmas songs.
 
I couldn't imagine WBWL going anywhere. What would be missing in the market that iHeart would need to flip the station for? They can't make it Alt 101.7. Beasley has Alt covered in Boston. Heck, I'd love WEDX to be put back on a frequency's main HD-1 feed, but stations aren't flipping just to appease my listening habits. I suspect to agree with others and The Bull is just playing some Christmas music for the Holiday.
 
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