Someone posted earlier how the stores are gearing up waaaay in advance.
Stop & Shop put the 149.95 SNOWBALL in their stores LAST WEEK OF SUMMER.
Now that's just plain ridiculous.
The best Christmas music is sprinkled in with regular station play.
All Christmas all the time is like the old version of Muzak.
Oldies 103 would be wise to keep the regular music and play cherry picked
Phil Spector Christmas album, Motown Christmas album, John & Yoko,
Brenda Lee and all the usual suspects. Going all Christmas drives their
core audience away.
> > I could see WMJX-106.7 go all-Christmas, in light that
> most
> > soft AC's around the country do, even stations like New
> > York's WLTW and Providence's WWLI-105.1 that perrenially
> are
> > at or near the local Arbitron ratings both in 12-plus and
> > target demographics.
> >
> > However, WMJX has never gone all-Christmas on the air,
> even
> > though (1) it has had an all-Christmas webcast on their
> > homepage during the Holiday season for the last few years,
>
> > and (2) several other Greater Media stations have gone
> > all-Christmas in the past and at least one, a Soft AC in
> New
> > Jersey similar in format to WMJX, is expected to do so
> again
> > this year.
>
> Sometimes companies do what is best for them in the market
> that they're in, not necessarily always following what their
> similar stations in other markets are doing under different
> circumstances with different competition.
>
> WMJX has not gone all-Christmas in the past because their
> main competition in this market, WODS, has always gone
> all-Christmas. I'm sure that the folks on Morrisey Boulevard
> are not going to simply follow what their other similarly
> formatted stations in other markets are doing if they know
> that, with the WODS Christmas competition, they would be
> shooting themselves in the foot to do the same thing in this
> market.
>
> I don't know why you always expect every Boston station to
> follow like sheep what other similar co-owned stations in
> some other markets are doing at all times. Despite national
> ownerships, the groups still have local PD's with awareness
> of the particular competiton in the market, and how to best
> work it to their advantage. The stations are not 100%
> programmed only by national directives.
>