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Cincinnati Radio Dial, June 1978

C

ChrisInMI

From a June '78 issue of "Cincinnati Magazine." Format descriptions are taken verbatim from the magazine.

AM
550 WKRC - Contemporary Young Adult
700 WLW - Middle of Road
740 WNOP - Jazz
800 WFIB - Top 40/Contemporary
910 WPFB - Adult Listening
1050 WZIP - Gospel
1230 WUBE - Country
1320 WCLU - Modern Country
1360 WSAI - Top 40
1450 WMOH - Contemporary
1480 WCIN - Top 40
1530 WCKY - Adult Pop Standard
1560 WCNW - Gospel Country

FM
88.3 WAIF - Non-commercial
88.3 WJVS - Informative / Easy Listening
89.3 WRCJ - Easy / Pop / Rock / Country
90.9 WGUC - Classical / Public Affairs
91.7 WVXU - Variety / Talk / Education
92.5 WWEZ - Easy Listening
93.3 WAKW - Religious
94.1 WSAI - Top 40
95.0 WLYV - Adult Listening <actually 94.9>
98.5 WLQA - Middle of Road
100.9 WHKK - Gospel
101.9 WKRQ - Rock
102.7 WEBN - Progressive Rock
103.5 WYCH - Easy Listening
105.1 WUBE - Country
105.9 WPFB - Adult Listening
107.0 WLYK - Contemporary Adult <107.1?>

TV stations
Channel 5 WLWT - NBC
Channel 9 WCPO - CBS
Channel 12 WKRC - ABC
Channel 19 WXIX - Ind.
Channel 48 WCET - PBS
 
I'd probably have called WCIN Soul and WKRQ Top 40, but that's pretty much what I recall. WSAI was just shy of going country. Not sure when Disco 103.5 hit, but Disco as a format was at it's hottest around 1979.
 
pioneer71 said:
Does anyone know what the program line up was for WCKY and WKRC in 1978?
Click to expand...

If I remember correctly, WKRC's lineup was: Jerry Thomas 5:30-10, Dave Lee Bunce 10-2, Rich King 2-6, Alan Browning 6-12, and Joe Lomas 12-5:30

WCKY still had Bob Jones and Wirt Cain in their mid-morning and afternoon lineup, Bob Trumpy was doing his original Sports talk program at 6 or 7 in the evening
 
A few corrections from what I can recall, some of which have already been noted:

* I remember 1230 WUBE as being modern country while 1320 WCLU leaned more traditional.
* 1480 WCIN was Soul / R&B.

* 94.1 WSAI-FM was a Top Tracks AOR in June 1978...."94.1 SAI-FM." Similar format to Q-FM-96 which came on in Columbus and eventually knocked off traditional AOR WCOL-FM.
* 94.9 calls were WLVV...."Love 95." Easy listening with a slightly more pop flavor than WWEZ.
* 96.5 was WLWS by then I believe...."Stereo 96"....with an oldies-leaning Pop / Top 40 format. I'm a little fuzzy on exactly when the purchase by WLW occurred and the switch from religious WQMS to WLWS.
* 97.7 WOXY from Oxford is also missing, although I realize they had some signal issues in the southern parts of the area. They were Top 40 / Disco and known as "Y97."
* 101.9 WKRQ was clearly Top 40...."Q102."
* 102.7 WEBN was AOR. Progressive rock was a term used somewhat interchangeably with "underground" to describe this new breed of format in the late 60s and early 70s.
* 103.5 was WOKV. I think it was still Top 40 at this point with Pat Barry programming it. The switch to "Disco 103 and a half" occurred in 1979 I think.
* 105.9 WPFB-FM. Wasn't this about the era when they had that unusual block programming that was religious in the morning and disco in the afternoons and evenings?
* 107.1 WLYK was more bright, easy listening than contemporary adult.
 
keys2 said:
* 107.1 WLYK was more bright, easy listening than contemporary adult.
Click to expand...

Hard to say what was going on there at that time. WLYK was under the questionable direction of the infamous Perry Samuels - who had chosen to stop airing high school football & basketball on the station just several years before.
 
I wish to thank Keys2 for such a comprehensive breakdown. Also a thank you to jcr for offering his input on tHe old WCKY.

JCR you mentioned Bob Jones and Wirt Cain but do you or anyone else recall who did morning drive and evenings and what was the music mix like? If I recall the music on the Bob Jones and Wirt Cain shows was secondary to the show.

Also, who did the newscasts for WCKY?

I wonder if this format would ever work today on the local level in Dayton, Cicncinnati or Columbus?
 
Bill Wamsley had returned to WCKY after Nick Clooney left to do Channel 12 news and had the morning drive shift on 1530 in 1978. The news team still had Don Herman and Mark Neeley, and someone named Brenda Hart. Joe Lomas had recently moved over to WKRC, he had been doing evenings on WCKY, not sure who his replacement was
 
On CKY, it was "Words and music". It was a three way race for easy listening between WWEZ, WLVV and WLYK. When did Trumpy move to WLW? 78 or 79? Lomas and Cain did a cooking show near the end (Wirt and Joe's Cookin' show, which was revived with Granny when Joe moved to KRC). Words and Music would work. Even on AM, with a decent stick. In '78, who was on WLW? JFPO, Jockey Joe (?) or Bob Beasley, Music Prof, ___, Jack Reno (?).
 
ToddyO said:
On CKY, it was "Words and music". It was a three way race for easy listening between WWEZ, WLVV and WLYK. When did Trumpy move to WLW? 78 or 79? Lomas and Cain did a cooking show near the end (Wirt and Joe's Cookin' show, which was revived with Granny when Joe moved to KRC). Words and Music would work. Even on AM, with a decent stick. In '78, who was on WLW? JFPO, Jockey Joe (?) or Bob Beasley, Music Prof, ___, Jack Reno (?).
Click to expand...

Jockey Joe had left 700 by 78, had been replaced by Chuck Daugherty. Bob Beasley moved to WKRC sometime in 1978 as a fill-in/weekend jock, Mike Weber came to 700 in 78 as the evening guy, Phil Samp and Dick Carlson did Sports talk in 78, Trumpy moved to 700 in 1980, after the station had been purchased by Mariner Communications. Jim McKnight was doing weekend/fill in work on 700 in 1978
 
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