Hey, Nightfly -- did you try to provide a link to the jingle we all heard when we read you posting? (if so, it didn't make it thru.) Sure would be great to have a link to hear it again.
As for the idea of penetrating buildings with 500 watts, CKWW is at 580 AM, so the longer low end of the dial waves do a lot better getting out than comparable wattage further up the dial. And the retort is usually to listen to a webstream on your office computer anyway, if your work allows you to listen to talk radio without being distracted.
If people in this industry are serious about fending off the demise of AM radio, I think the CRTC must consider making better use of AM 800. As CKLW now stands, it is actually part of the reason for the decline of AM listening. Very few people being measured outside of Essex County bother to tune in anymore. Because the programming is dull, irrelevant, or duplicated American syndicated shows also airing on lots of other nearby signals.
Even if moving the oldies format to AM 800 didn't draw a substantially larger cume in and outside of SW Ontario, at least it provides programming on a big signal that few people can get anymore in the adjacent markets. They will be able to sell more regional advertising on it. And bringing it back as a sort of reincarnation of the old CKLW -- OK, even on the cheap, minus the 20-20 "news," minus all of the hyper live jocks, minus the live engineers with dual carts of all the songs, spots, and jingles, and minus the late night calls from Bill Drake to the control room -- but with the old jingle package, and a lot of the old songs - even if it included some specialty shows on the weekends, etc, I am willing to bet it would make a big splash across the Detroit River and Lake Erie, even if it had to depend on word of mouth to promote it.
Otherwise, as I have suggested for years now, let the CBC have that signal. But the latest CBC regime in Toronto may not see the value in moving CBE to AM 800 anymore, even tho' it would certainly be a real boost, being able to reach a couple million potential listeners who can't presently access their programming on AM1550 or on FM. Or who never heard of the CBC before they could find it loud and clear on their car radio while driving a few hours down I-75 or the Ohio Turnpike.
As for the idea of penetrating buildings with 500 watts, CKWW is at 580 AM, so the longer low end of the dial waves do a lot better getting out than comparable wattage further up the dial. And the retort is usually to listen to a webstream on your office computer anyway, if your work allows you to listen to talk radio without being distracted.
If people in this industry are serious about fending off the demise of AM radio, I think the CRTC must consider making better use of AM 800. As CKLW now stands, it is actually part of the reason for the decline of AM listening. Very few people being measured outside of Essex County bother to tune in anymore. Because the programming is dull, irrelevant, or duplicated American syndicated shows also airing on lots of other nearby signals.
Even if moving the oldies format to AM 800 didn't draw a substantially larger cume in and outside of SW Ontario, at least it provides programming on a big signal that few people can get anymore in the adjacent markets. They will be able to sell more regional advertising on it. And bringing it back as a sort of reincarnation of the old CKLW -- OK, even on the cheap, minus the 20-20 "news," minus all of the hyper live jocks, minus the live engineers with dual carts of all the songs, spots, and jingles, and minus the late night calls from Bill Drake to the control room -- but with the old jingle package, and a lot of the old songs - even if it included some specialty shows on the weekends, etc, I am willing to bet it would make a big splash across the Detroit River and Lake Erie, even if it had to depend on word of mouth to promote it.
Otherwise, as I have suggested for years now, let the CBC have that signal. But the latest CBC regime in Toronto may not see the value in moving CBE to AM 800 anymore, even tho' it would certainly be a real boost, being able to reach a couple million potential listeners who can't presently access their programming on AM1550 or on FM. Or who never heard of the CBC before they could find it loud and clear on their car radio while driving a few hours down I-75 or the Ohio Turnpike.
