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Classic Hits 93.1 flips to Christmas
- Thread starter gr8oldies
- Start date
About time a Knoxville commercial station did this. Most every otter market has had these early XMas converts for years now. The big question is, will we see anything different after the holidays from 93.1 & Summit? Possibly maybe a refresh of the classic hits format & ditching the national voicetracked stuff? These holiday formats often precede a change.
It seems when I first got here, B97.5 was the default Christmas station. They seem to flip later and later every year, and I think they only ran a couple of days of Christmas music last year. For a place that's kind of Bible-beltish, I'd have thought folks would be more into Christmas than they apparently are.
"Bible-beltish" Christians aren't generally interested in commercial "seasonal" music about snowmen, flying reindeer and cozy evenings by the fireplace, are they? Is this station sticking to the songs having to do with the holiday's religious underpinnings or is most of the content secular snow-and-Santa music, as it is on typical "Christmas" stations?
>>>"Bible-beltish" Christians aren't generally interested in commercial "seasonal" music about snowmen, flying reindeer and cozy evenings by the fireplace, are they?<<<
Actually, they are! Commercial Christian Contemporary stations play plenty of secular Christmas music when they switch to the Holiday format. I was surprised that it's about 50/50 secular vs. religious. If there's no Andy Williams and Nat King Cole, they know their listeners will leave for non-religious stations in their market that go all-Christmas. After all, the whole reason Christian Contemporary stations succeed is because they sound so much like AC stations, with artists who could be mistaken for Bruno Mars and Adele.
I'm not sure how the non-commercial outlets like K-Love do it. But commercial Christian stations, such as WFSH Atlanta, KLTY Dallas and WAWZ New Jersey, have chestnuts roasting and holly jolly Christmas music along side the religious carols. Maybe they go all religious on Christmas Eve and Day.
WNOX's Christmas playlist is pretty typical.
Sister station Mix 9.29 here in Nashville is also not playing Christmas yet (thankfully!), but they ARE already promoting it. I look for the changeover around Thanksgiving day, but not before. Pre-Thanksgiving flips typically don't work here.
And as far as "Bible-beltish" goes, NO ONE is into the schlocky Christmas "music" that gets played every year. I would rather drag out my own Christmas albums than hear that old dated Phil Spector garbage that gets trotted out every year.
I noticed today that the djs have been making reference to a breeze blowing onto your radio tomorrow afternoon. Are we about to lose Classic Hits and go Soft AC?
Likely not, but referencing a "Breeze" to throw Midwest off the scent.
It's odd that they cut the Christmas music so early in the day, but either way station sounds much better. I listened on the way home and heard classic rock for the most part. Seems like they are trying to take a little more from WIMZ. Definitely local ran. Hopefully they will have all local djs and I would like to see a decent morning show. Wouldn't mind that to be syndicated though.
From what I understabnd it will be a combination of local and VT talent, some from other Summit stations.
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Definitely very “classic rock” leaning classic hits. Ugh
. This is nothing more than an attempt to take a share or two from WIMZ. The only things these big corporate chains think about with the smaller signals is using them as flankers/pawns. It’d be neat to see an actual format hole filled by one for once. Basically why I really don’t listen to terrestrial radio anymore (other than NPR & streaming some of the non-com AAA stations). It’s good that the canned presentation is finally gone, but musically it’s even worse than before.
. This is nothing more than an attempt to take a share or two from WIMZ. The only things these big corporate chains think about with the smaller signals is using them as flankers/pawns. It’d be neat to see an actual format hole filled by one for once. Basically why I really don’t listen to terrestrial radio anymore (other than NPR & streaming some of the non-com AAA stations). It’s good that the canned presentation is finally gone, but musically it’s even worse than before.
Definitely very “classic rock” leaning classic hits. Ugh
If there was money to be made in "Actual format holes", theyd do it. Whats a format hole to radio geeks doesnt mean money to a company.
One can make more money as the 2nd classic htis station or 3rd country station in a market then going after some obscure radio geek on the message board identified wacked out format hole.
Now what we need is a for some more younger scewing formats. Not talking about country. I mean like another Top 40 or a Hot AC to take some points from Star. B 97.5 sometimes does that but it still focuses on a lot of classics. If 106.1 would do a true Hot AC or go Top 40 that would be a good signal for it. I have no idea what they are trying to be.
Has anyone heard Frank? I hope they’re taking care of him.
Frank is slated to be on mornings after the holidays, last I knew.
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