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Classic Top 40 B1079 now Big Hits

Yeah, MORE 80's!!!!!!!! Can't get enough!!!!!!!!!! After "Thunder Island" on 97.1 today, "The Look of Love" on 97.9 and then Poison on the Brew and Sunny 95 played (oh, sorry, can't stand them)! I just gotta have MORE!!!!!!!!!! Let's just drop every format in this town and play 80's!!!! ::)

NOT!



Radiokiller
 
The only one of those stations that is over 50% 80's is the Brew (and maybe WSNY...I can't stand listening long enough to figure it out). 97.1 rarely plays more than a couple 80's per hour these days, and NCI doesn't play any during most hours. And despite the talk about ODB and 80's, that decade makes up at most 33% of their music (100% of which is non-current to begin with).

80's music appeals to a desirable demo; and the average adult likes to hear a lot of familiar music. So it stands to reason there would be a lot of 80's out there. Is the real issue that you want to hear more 90's, 00's or currents?
 
Dang it, I knew it..'78. Figures. LOL..
Anyhow, you all make excellent points.

To answer inventor-I think I do enjoy some 80's..the same ones over and over? Nah.
I recall Star was a good sounding station. Oh, well, we all have our own taste of music that we enjoy...would rather see an MMO type of station up here, inventor!!
 
Re: Thunder Island

Ah, but what about his other almost-hit, "Shakedown Cruise", which came out in 79 but recharted in 1980 thanks to a few PDs who brought it back after it showed big research scores? Now that song makes Thunder Island look cheesy by comparison. One could maybe consider that an 80s song.
 
I think "Big Hits" is an improvement over "Classic Top 40", and to promote it they should use TV spots featuring an overweight guy dancing to some of the station's music. But instead of having an ugly bottle cap tattoo emblazoned across his gut, for B1079 the flab should simply have "Big Hits" written on it, and then when the amply endowed dancing girl comes up beside him on the screen, wearing a bikini of course, below her chest instead of "Big Hits" it says "Big -- ", er, well, "Big (word that rhymes with 'Hits')". This way, in appealing to the lowest common denominator B107.9 can become even more like the Brew than it already is, to say nothing of the way that the station now resembles 91.5, 93.3, 94.7, 97.1, etc. as well.
Ah yes, the broad range of musical choices that are available on the Columbus FM band today -- ain't life grand?
 
When 97.1 flipped back in 7/2001, 107.9 flipped from 80s oldies to 50s-70s oldies to fill a void left by 97.1 when they abandoned oldies for Hot AC. I agree...Star 107.9 was a great 80s station...They played it all. I see no reason why it shouldn't be brought back. I have always said stations that jumped on the 80s oldies format back in the late 90s-early 2000s jumped the gun a bit and didn't make people pine to hear songs of the 80s again for long enough. I think now is the perfect time to resusitate Star and put it back on 107.9.
 
They played it all??? Good thing I didn't just have lunch. No one in this town has ever played it all, even everyone's beloved Star 107.9. You guys may not know what was (and still is) lacking, but tens of thousands of other local music fans do.
The 1980s were the golden age of alternative music, but all we've ever gotten on the air from that decade of the genre is either a laughable collection of greatest hits or, as one recent poster humorously but accurately put it, Andyman's fifty favorite songs from back when he was in high school.
So many stations are now fighting over the same slice of the 1980's pie, while at the same time there's just as large a slice setting right next to it that's been completely ignored -- even by stations that currently are and have been for many years either at or near the bottom of the Arbitron charts! It's an incredible, unbelievable situation.
 
Yes...lots of stuff that nobody who is not a serious collector of alternative music wants to hear.

And that makes you in the big minority of listeners.

It's unfortunate...but it's the truth. I know you'll disagree. But even CD-101 would improve their ratings by
chopping their playlist a bit.

Those "tens of thousands of music fans" don't fill out Arbitron diaries, or you'd have the type of station you wish.
 
jakej, give us a few examples of broadcast stations you really like (out of town, obviously), and also an example or two of what you'd view as an ideal sample hour of music. Unless I haven't been reading carefully (a distinct possibility), I've seen a lot about what you don't like, but not many specifics on what you do want to hear. Thanks.

BTW, I was in the archive and ran across a post from over a year ago where you predicted the Blitz would fall below a 3 after Stern left. It took awhile, but you were dead on. If they lose another tenth or two-tenths of a point, they'll be closer to a 2... within about 1 point of awful-signal WTDA (as Ted, and thus far as Talk-FM).
 
The danger in going deeper than the hits is that listeners who are really into music have migrated away from radio as a primary source. This trend is not new. It was making itself clear in research over fifteen years ago. It is a trend that radio caused by always shooting for the LCD (thanks to bankers who can only quantify, and researchers and consultants who are happy to take their money and oblige them).

Unfortunately for the business, those active music lovers made the most active and passionate listeners. The more passive the user, the less passion for the product. In the past, sales staffs complained that they couldn't sell boring radio formats.

Now, with the alternatives of satellite radio, internet radio and internet downloading, there's darn little radio can do to bring them back.

And that's why you have six boring stations playing the same list over and over again with darn little to get excited about.
 
I've started a new topic -- "Wake Up To This Each Morning And Smile!" It addresses your questions and concerns as it goes into the details of my dream station, which I am confident will someday soon be a reality.
 
jakej said:
The 1980s were the golden age of alternative music, but all we've ever gotten on the air from that decade of the genre is either a laughable collection of greatest hits or, as one recent poster humorously but accurately put it, Andyman's fifty favorite songs from back when he was in high school.
Click to expand...

Actually STAR 107.9 did start playing alternative music, although it was in a specialty show on Sunday Nights. It was called the Deep End.
 
It was called the Deep End, but it was really the Baby Pool. What I proposed to Jason instead (and I believe to Cary, too, before he left -- tough to remember that far back, and I don't have my copies of old correspondence handy) was something far more substantial than what you heard that one night each week for an hour or two. Got to give Star credit, though -- at least it wasn't afraid to go a teeny bit further and stick its toe into the water.
 
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