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Clear Channel bloody Thursday

So true...Sat in many a focus group with listeners talking about radio programming and specifically commercials. The vast majority understand the need for them and don't mind commercial breaks until it goes longer than 5 minutes.

The biggest tune out for listeners isn't song repetition or too much talk from dj's-- it's annoying commercials. Especially the loud "in your face" car commercials that play over and over.

That is information though that is completely ignored by Market Mangers and Sales Managers....
 
Radio456 said:
That is information though that is completely ignored by Market Mangers and Sales Managers....
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When someone pays money for time, they get to do what they want. Even if it's annoying.
 
One of the key points to "button pushing" comparisons to then and now.....most radio is consumed at work and consumers really dont push in and out of stations during stop sets as they are doing other things regarding their jobs. BUT if a station becomes blatantly overcommercialized, they are quickly and permanently deleted from the workplace environment. During the drive dayparts when consumers are able to quickly punch a button, most stations very discretely place breaks at the start and end of the typical 40 minute commute. While none of this may be true, it is the way modern programmers and researchers view it......
 
cscott said:
While none of this may be true, it is the way modern programmers and researchers view it......
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I agree with what you say. It is not in the best interest of any station to have a long stop-set, that might lead to an exodus of listeners. So they hold the line on spots, which means revenue holds steady. Meanwhile costs for everything are going up, and you have to cut somewhere, so the staff gets cut. Thus, this thread.
 
You're right--the costs go up. In reality, Market Managers and VP's are more interested in making their bonuses and when the sales staff can't hit the numbers, programmers and air talent get fired.
 
Radio456 said:
You're right--the costs go up. In reality, Market Managers and VP's are more interested in making their bonuses and when the sales staff can't hit the numbers, programmers and air talent get fired.
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Couple that with the fact that Market Managers are always pulled from the sales side these days - never the programming side. It's all about the bonuses.
 
kr0nic said:
Couple that with the fact that Market Managers are always pulled from the sales side these days - never the programming side. It's all about the bonuses.
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Not exactly true. However, how many programmers do you know who'd want to be a market manager? I know a few, and it's a pretty tough transition. But most of the big groups, like CC and CBS, are being run by programmers right now.
 
Rumor has it at least two of the recently-eliminated positions have already been refilled - under different job titles.
 
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