Clear Channel continues to dominate in PPM

[easy money]

January PPM data M-F 6a-7p P-25-54

Buzz and KODA tied for 1st
KKRW tied for 4th
KTRH, KLOL and KHMX tied for 8th

By the way KLOL continues to be the #1 Spanish station in Houston.
Note to Davis E.

* the holidays are over
* KLOL still doesn't have a sister tv station running commercials in every break
* KLOL doesn't have million $ on air talent (Piolin and Brindis)
* KOVE is not even a factor ranked 15th. KAMA is 17th

I only have one thing to say "I hope I keep my job"

 

[Mediafrog+]

The CC divorce procedings are still going on, so the Mega numbers are pretty meaningless for what is probably a lame duck format. And the market will be in a state of flux after the sale and possible format changes. A smaller CC Houston cluster could be in for quite a fight, if someone decides to target Sunny's female demos.

 

[adguy]

January PPM data M-F 6a-7p P-25-54

Buzz and KODA tied for 1st
KKRW tied for 4th
KTRH, KLOL and KHMX tied for 8th

By the way KLOL continues to be the #1 Spanish station in Houston.
Note to Davis E.

* the holidays are over
* KLOL still doesn't have a sister tv station running commercials in every break
* KLOL doesn't have million $ on air talent (Piolin and Brindis)
* KOVE is not even a factor ranked 15th. KAMA is 17th

I only have one thing to say "I hope I keep my job"

Easy there big fella. You need to look at clients' results. I have a fairly large annual on KOVE for one of my clients. We measure every spot's response by the number of phone calls and we have done this for 4 years now. Our current response is up 65% from this month last year, so don't be so quick to bury them. Another client is still up very heavy on KXLN and the response, as measured by customer surveys, is holding the same as this time last year, the year before and the year before that. This client rolled with Mega in the 4th quarter in 07 and the response was less than 25% of KXLN according to the surveys.

Ratings are important, but real response, if measured, is the true test of success. Keep pluggin' away there EM. You are CC's top cheerleader and they are probably thrilled with your enthusiasm.

 

[easy money]

I'm happy to hear that you are getting results on KOVE. There's no doubt radio works. For the record KLOL's revenues are up over 70% year to date, someone must be getting results.

 

[mrtexmex2007]

Question! Companies could only have 5 Fm stations in a market? If this is really so what stations does CC own here in houston? I only see klol, The arrow, mix, and sunny and the buzz!! And then the 3 ams right? So that makes it 5 fm and 3 am. Somebody explain!

 

[easy money]

Hey Marconi I believe you just explained it to yourself. You're ready for management.
All questions should be this easy
Next time Ask Jeeves

 

[fmtooner]

January PPM data M-F 6a-7p P-25-54

Buzz and KODA tied for 1st
KKRW tied for 4th
KTRH, KLOL and KHMX tied for 8th

By the way KLOL continues to be the #1 Spanish station in Houston.
Note to Davis E.

* the holidays are over
* KLOL still doesn't have a sister tv station running commercials in every break
* KLOL doesn't have million $ on air talent (Piolin and Brindis)
* KOVE is not even a factor ranked 15th. KAMA is 17th

I only have one thing to say "I hope I keep my job"

Easy there big fella. You need to look at clients' results.

silly. clear channel doesn't have clients, they have suckers.

most sincerely,

p.t. barnham

 

[kendro]

Question! Companies could only have 5 Fm stations in a market? If this is really so what stations does CC own here in houston? I only see klol, The arrow, mix, and sunny and the buzz!! And then the 3 ams right? So that makes it 5 fm and 3 am. Somebody explain!

KPRC-AM
KTRH-AM
KBME-AM
KHMX-FM
KKRW-FM
KLOL-FM
KODA-FM
KTBZ-FM

Don't confuse FCC rulings with DOJ rulings.
They are similar but not for the same reasons.
The reason for the DOJ's ruling is here: http://en.wikipedia.org/wiki/Sherman_Antitrust_Act

 

[davideduardo]

January PPM data M-F 6a-7p P-25-54

Buzz and KODA tied for 1st
KKRW tied for 4th
KTRH, KLOL and KHMX tied for 8th

By the way KLOL continues to be the #1 Spanish station in Houston.
Note to Davis E.

* the holidays are over
* KLOL still doesn't have a sister tv station running commercials in every break
* KLOL doesn't have million $ on air talent (Piolin and Brindis)
* KOVE is not even a factor ranked 15th. KAMA is 17th

I only have one thing to say "I hope I keep my job"

Truth: In week 4 of January, KLTN beats KLOL in 12+, 18-34, 25-54. In January 4 weeks, KLTN beats KLOL in 12+ and 18-34. Since the 25-54 has been on a 7 week downtrend, and Jan week 4 was won by KLTN, I'll let the readers decide, since each week in PPM has the same sample as the month and is just as reliable as a whole month.

Truth: KOVE modified format 8 weeks ago; it is morphing. KAMA is 8 weeks old, and each week since it went on, KLOL has deciined.

KHMX or The Buzz have to be sold. KLOL has to be sold.

 

[mrtexmex2007]

Whats the posibility that CC would keep the MEGA Format on another frecuency?

 

[aunti-terrestrial]

Whats the posibility that CC would keep the MEGA Format on another frecuency?

Somewhere between slim and none.

 

[bobbybooey]

Even less than that, Aunti! Whatever stations stay with CC will be very strong from both a ratings and a revenue standpoint so flipping any of the remaining FMs seems extremely unlikely. Then you add in the fact that Mega has to have its own staff, without any duties being shared among other stations, and the overhead makes it a very expensive format for CC to maintain, especially if it were to be at the expense of another. That said, I don't know why a listener would worry about CC putting the format on another station... I'm guessing with as well as the station's been performing since the switch to Spanish Hot AC that whoever winds up buying that signal will leave the station pretty much intact.

 

[easy money]

Eduardo you seem to be bright and well studied, but seriously lack objectivity. We should all beware when someone starts quoting 12+ and 18-34 numbers, it's reaching for straws.
The fact is for P25-54 KLOL has 4.6 shares versus KLTN's 4.3 and KOVE's 2.5 and KAMA's 2.1 (M-S 6a-12m), please check your propaganda. I agree with you that KLOL has lost a few shares, but they still remain on top. Why do you refuse to admit that?
David, at some point you should try to save face and at least admit that CC caught Univision off guard when they found a hole and seized an opportunity. No doubt, a year ago KLOL was the 3rd ranked Spanish station and probably wondering why they went Spanish at all. But what they have done since then is nothing short of remarkable. And now Univision is scrambling to to re-group, making massive changes on 3 stations. It still amazes me that a company like Univision ( with televison support and multi million $ talent) would allow this to happen.

The good news is that CC won't own KLOL much longer so maybe Univision will have better luck matching wits with the new owners.

Take off the rose colored glasses

 

[davideduardo]

Eduardo you seem to be bright and well studied, but seriously lack objectivity. We should all beware when someone starts quoting 12+ and 18-34 numbers, it's reaching for straws.

Almost every Hispanic buy has an "18-" in the first digits of the demo. The core Hispanic demo is 18-34 or 18-49, while general market tends to be 25-54 as a broad demo.

The fact is for P25-54 KLOL has 4.6 shares versus KLTN's 4.3

In week 4 of January, KLTN beat KLOL in 25-54.... with KLOL declining since the first week of Holiday.

Why do you refuse to admit that?

Because the trending indicates that KLOL's short-lived success is over.

 

[easy money]

There you go reaching for straws, quoting weekly data.
No objectivity and nowhere close to being in touch w/reality.
Just answer these questions for me:

Who is the # 1 ranked Spanish station in Houston for P25-54 M-S 6a-12m for January (the whole month, not one week)?

KLOL's revenues are up over 70%, where are KLTN's and KOVE's current revenues ?

In answering these questions you may learn something, but it's doubtful

 

[davideduardo]

There you go reaching for straws, quoting weekly data.
No objectivity and nowhere close to being in touch w/reality.

In 25-54, where KLOL has a near two-month downtrend, look at the numbers for the last 6 weeks.

KLOL 7.2, 6.2, 5.1, 4.5, 4.5, 4.2

The last few weeks of KLTN are 3.9, 4.3, 4.4, 4.6.

In 18-34, the most important Hispanic demo (most of the population is there, since the Hispanic community is about 10 years younger on median age) KLOL has gone from a 10.5 six weeks ago to a 5.6 in the last survey week. KLTN, in that week, has an 8.4.

You are looking at where you, briefly, were. I am looking at where you are using the most recent data which has exactly the same reliability and sample as the monthly data. Again: weekly data is as reliable as monthly data. It's the same sample size, just less granular.

 

[easy money]

still talking weeklies and insignificant demos, you're like a drum beating autistic rabbit

I didn't think you'd dare to answer my questions

 

[davideduardo]

still talking weeklies and insignificant demos, you're like a drum beating autistic rabbit

I didn't think you'd dare to answer my questions

1. Almost every Hispanic buy is 18-to-something, and a large percentage are 18-34 or 18-49. Very, very few are 25-54 unless one is getting a free ride on a general market buy. In Hispanic, 25-54 IS the insignificant demo.

2. If you do not understand the PPM panel vs. the diary sample, you should not even be talking about numbers. The panel, in theory, is constant... even in practice it changes little... from week to week, and is the same for an hour, a day, a week, a month, a quarter, a year. You are doing diary-think, where Arbitron cautioned us against doing extrapolations for individual months since they never guaranteed a balanced monthly sample. Today, they say the daily sample is as reliable as the annual sample.

3. When there are rapidly changing trends and market changes, the PPM data for the most recent week are the best source for a status report; its precisely for this reason we are paying 70% more for the PPM.

4. You read that the PPM, again, was refused MRC accreditation in both NY and Philly. There is, I believe, supposed to be a review of the PPM for Houston, too... since the MRC reviews and audits annually and the current accreditation dates to January of '07. Won't that be fun. (Statement, not question.)

 

[Knowitol]

Easy and David, if these number are correct you're both right.
Mega 101 is Number one now, but it appears not for long.
Mega's trending is also somewhat alarming. I would think the CC folks would be more worried about that station if they were keeping it instead of divesting.
Although if its falling as drastically as it is, the price for this station would be considerable lower than if it was maintaining its great numbers. Is that making it harder to sell/trade?

 

[Mediafrog+]

Although if its falling as drastically as it is, the price for this station would be considerable lower than if it was maintaining its great numbers. Is that making it harder to sell/trade?

Potential buyers for KLOL are probably just looking at it as a license and transmitter. The format is irrelevant since it is very likely something new will be launched on the frequency. Much like the situation in 2004 when the old KRTS was put on the block.